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"Producing Sustainable Fashion is an entire Journey"

Corporate Andrew Burgess, one of our Voices of a Re:Generation, is not only dedicated to upcycling materials into trendsetting new outfits, he is also an advocate for sustainable fashion and inspires a new generation with his colourful designs. On his journey to transform the way people consume fashion, he has created five designs, each crafted entirely from our recycled polyester RE:FIBRE fabric. We had the pleasure to sit down and chat with Andrew about his collaboration with PUMA, his inspiration for the collection and his own brand, Vivid Vision at the photoshoot in London. "Producing Sustainable Fashion is an entire Journey"
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PUMA achieves Gender-Neutral Pay Certification in Sweden and the Middle East!

Corporate We have successfully closed the adjusted pay gap between men and women in Sweden and the Middle East. This has been confirmed by the independent certification from FPI Fair Pay Innovation Lab!  PUMA achieves Gender-Neutral Pay Certification in Sweden and the Middle East!
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PUMA CHINA and Tencent Forge Partnership to Pioneer an Innovative Comprehensive E-commerce Business Model

Corporate As a world-leading internet and technology company, Tencent’s social and e-commerce services, centered around WeChat, daily connect more than one billion active users around China. PUMA’s strategic collaboration with Tencent aims to capitalise on the unstoppable momentum and ubiquitous reach of China’s largest social ecosystem to propel the high-quality development of PUMA’s digital presence. PUMA CHINA and Tencent Forge Partnership to Pioneer an Innovative Comprehensive…
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PUMA's journey to be FOREVER. BETTER.

Corporate In 2023 PUMA’s FOREVER. BETTER. journey gained momentum. In the RE:SUEDE project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through RE:FIBRE, we showcased the process behind turning waste old textiles into new textiles and through our Voices of a RE:GENERATION initiative, young changemakers continued to challenge us to do BETTER. Take a look at what PUMA has been up to in 2023: PUMA's journey to be FOREVER. BETTER.
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PUMA RECEIVES HIGHEST SCORE FOR CLIMATE

Corporate PUMA has made the CDP ‘A-List’ 2023 for the second year in a row. Out of 23,000 companies that responded to CDP’s climate change questionnaire, PUMA is one of a small number of companies to receive an ‘A‘.   PUMA RECEIVES HIGHEST SCORE FOR CLIMATE
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If you educate a woman, you educate the whole family

Corporate “The climate crisis is not gender neutral”, Aishwarya Sharma, one of PUMA’s Voices of RE:GENERATION tells CATch Up. As an Indian sustainable fashion advocate, Aishwarya champions gender equality alongside other critical sustainability topics. Have you ever considered how climate justice and women’s empowerment intersect? CATch Up had the privilege of discussing this with Aishwarya. Read on to explore how these two vital topics intertwine and what they mean for women worldwide. If you educate a woman, you educate the whole family
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RE:FIBRE meets EURO 2024

Corporate The new collection of kits for the national teams of Austria, the Czech Republic, Iceland and Switzerland feature a design that celebrates the rich heritage of each nation. The Authentic version has been created from PUMA’s innovative, ultra-light ULTRAWEAVE technology, while the Replica jerseys have been crafted with the PUMA’s RE:FIBRE recycling technology. RE:FIBRE meets EURO 2024
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Our creative space in Hollywood

Corporate In early 2025, we will open the PUMA Studio in the Hollywood area of Los Angeles,  a creative space that brings design and marketing teams closer to the most influential communities and celebrities to inspire products and campaigns for our strategically important US market. Our creative space in Hollywood
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NEW KITS ON THE BLOCKS

Corporate Yesterday, we kicked off the Year Of Sports in Paris with a Bang! Our Board and Senior Management hosted the grand brand campaign launch in Paris and revealed 17 new Federation Kits for the Summer Olympic Games in Paris. Read on for a recap of the events. NEW KITS ON THE BLOCKS
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BEHIND THE FACTORY DOOR

Corporate In 2023, we took our “Voices of a RE:GENERATION” on a visit to our supplier factories in Bangladesh, Vietnam, and Turkey, where they could see first hand how our PUMA products are made. Each “Voice” had the opportunity to capture and share unfiltered footage of their experiences. Last week, Luke Jaque-Rodney and Jade Roche visited our PUMA HQ and shared their experiences as part of our FOREVER. BETTER. Week activities. Read more and watch their films! BEHIND THE FACTORY DOOR
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PUMA’s Stakeholder Dialogue and the journey to Vision 2030

Corporate It has been exciting days at our HQ in Herzogenaurach, filled with vibrant discussions and collaborative energy. Celebrating the 21st anniversary of PUMA’s Stakeholder Dialogue, we were delighted to host over 70 people on April 17th and 18th. Together, we delved into the essential actions required to advance on our path towards achieving our enduring commitment to becoming FOREVER. BETTER.   PUMA’s Stakeholder Dialogue and the journey to Vision 2030
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Our worldwide brand campaign

Corporate We’re not just fast; we’re FOREVER. FASTER. 🏁💨 Dive into our global brand campaign and ride the vibe with us. Check out the freshest snaps of PUMA billboards lighting up cities worldwide. Our worldwide brand campaign
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