Corporate Tue, 08.08.2023 - 14:00 Elevating Sustainability is one of our key strategic priorities at PUMA. We are committed to make the future FOREVER.BETTER. Ratings, rankings, and benchmarks not only play a crucial role to increase transparency for consumers to assess a brand’s investment in sustainability but also help us to identify areas for improvement. At PUMA, we participate in multiple ratings, rankings, and benchmarks, assessing our efforts in environmental, social, and governance aspects. After our recent improvements in the “Fashion Transparency Index” and “Good On You”-Ratings, we chatted with  Simge Aydin, to get a behind the scenes glimpse of what goes into these sustainability ratings.  “Elevating Sustainability is a Team Effort” 52513

Corporate Thu, 10.08.2023 - 09:00 Demonstrating our vision of creating a world where all barriers to participation are removed, so that everyone who wants to play can play, we are commitment to support the region of Hatay – which was hit by the earthquake on February 6 – sustainably. That’s why we welcome Atkas Hatayspor to the PUMAFam 🖤! PUMA supports ATAKAŞ HATAYSPOR 52540

Corporate Thu, 17.08.2023 - 13:30 PUMA’s Voices of a RE: GENERATION are joining forces with our sustainability leadership team to amplify relevant conversations on sustainability and drive positive change. Breaking Barriers to elevate PUMA's sustainability conversation with Gen Z 52638

Corporate Tue, 26.09.2023 - 11:25 Meet Aishwarya Sharma, PUMA’s new Voice of a RE:GENERATION. The Indian sustainable fashion advocate joins the team to help PUMA identify key areas for improvement in its sustainability efforts. Aishwarya has made a name for herself with her beliefs on women’s rights, fashion, social media and climate change. Aishwarya joins three other next-gen thinkers, Andrew Burgess, Jade Roche and Luke Jaque-Rodney, as part of PUMA’s year-long project to advance its sustainability efforts by collaborating with young environmentalists. CATch Up had the opportunity to chat with Aishwarya on her journey in fashion activism and her role as one of PUMA’s Voices of a RE:GENERATION. A New Voice of a RE:GENERATION 53241

Corporate Thu, 28.09.2023 - 23:09 Some of our most famous PUMA athletes came to Herzogenaurach on Thursday to celebrate our 75th anniversary with us and to share their success stories as well as their personal PUMA moments. The “PUMA World Team”: Colin Jackson, Linford Christie, Heike Drechsler and Merlene Ottey were joined on stage by PUMA Legends Usain Bolt, Ralph Sampson, Yaroslava Mahuchikh, Armand “Mondo” Duplantis, Lothar Matthäus and Boris Becker.     Hosted by PUMA CEO Arne Freundt and Colin Jackson, the panellists shared their vision of greatness in sports and how they perceived the PUMA Family spirit. PUMA 75 53315

Corporate Thu, 19.10.2023 - 09:00 In a recent episode of the BBC Business Daily podcast, the spotlight was on the world of sports brands collaborating with fashion labels. Our Global Creative Director, Heiko Desens was invited to talk about our legacy as the first sports brand to mix courts and catwalks and served a glimpse behind the scenes of our newest partnership with Rihanna. BBCs Business Daily Podcast talks the rise of Sports Brands in Fashion and PUMA… 53612

Corporate Thu, 19.10.2023 - 14:00 In an all new fitness initiative, PUMA and Warehouse Gym came together to present The WORK-SHOP. Held from Friday, 6th October to Sunday, October 8th, 2023, at Warehouse Gym Al Quoz in Dubai, this experience featured a new way of rewarding fitness as calories became a currency – the PUMA Coin – unlocking access to prizes such as PUMA products and exclusive Warehouse Gym passes. Read the full story below! PUMA x The Warehouse Gym present the WORK-SHOP in Dubai 53624

Corporate Mon, 23.10.2023 - 18:24 Today, we have officially announced a long-term creative partnership with the artist, creative, and designer A$AP Rocky! Rooted in the motorsport business, A$AP Rocky will serve as the Creative Director for the category with a focus on the intersection of the sport and streetwear. Rocky will focus his energy and efforts on PUMA’s new partnership with F1, developing bespoke capsules designed by him, that will influence the brand’s seasonal design directions moving forward. Welcome to the FAM, A$AP Rocky 🔥! 53657

Corporate Wed, 29.11.2023 - 10:50 We did it! We turned an experimental version of our icon  – the SUEDE – into compost, laying the ground work for future circularity programs. The experiment happened under certain tailor-made industrial conditions, for the past two years and we have now seen the first results. Learn everything about our RE:SUEDE jouney! THE PUMA RE:SUEDE 54080

Corporate Fri, 01.12.2023 - 11:00 Once you find your favorite sneakers and shirts, you usually wear them until they are a mess. What if you could extend the life of your beloved clothes and kicks and keep them as long as possible? In our social media series RE:HACKS, our Voices of a RE:GENERATION Andrew, Jade, Luke and Aishwarya share some easy hacks on how to do this.  RE:HACKS 54147

Corporate Mon, 04.12.2023 - 09:00 Richard Teyssier has been at the helm of PUMA’s  Global Brand & Marketing Organisation since July this year. Prior to his appointment, our brand management and marketing operation departments were relocated from Boston to our Headquarters in Herzo. Richard has been working on reorganising the marketing division and elevating the PUMA Brand for the last months. PUMA CATch  had the pleasure to check in with Richard and chat about his vision for PUMA’s future marketing, the challenges he’s seeing and the story he wants to tell with our Brand. Here you go! Fewer, Bigger, Better. 54127

Corporate Wed, 06.12.2023 - 09:00 Do you have old clothes that you don’t wear anymore? Or maybe some faulty garments that you can’t return? Don’t throw them away, because they could become part of your favorite clubs’ football kit! RE:FIBRE: when something old becomes something new 54227