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Swap 'Til You Drop: Our FOREVER. BETTER. SWAP SHOP

Corporate Our SWAP SHOP wasn’t just about the clothes. It was about changing habits, starting conversations, and proving that style and sustainability can go hand in hand. Swap 'Til You Drop: Our FOREVER. BETTER. SWAP SHOP
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PUMA's Sustainability Wins - Explained

Corporate Let’s be honest, sustainability reports are important, but not always an easy read. That’s why we challenged three of our changemakers to highlight our most important achievements and make our 2024 Sustainability Report easier (and more fun) to understand. PUMA's Sustainability Wins - Explained
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Who Gives a Shirt? We do.

Corporate What do football shirts say about us? A lot more than you might think. Football shirts are memories, status symbols and style statements all in one. Who Gives a Shirt? We do.
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A Behind-the-scenes look at the Who Gives a Shirt Podcast

Corporate Three episodes in, and Who Gives a Shirt our newest Forever. Better. podcast is already turning heads. Focused on the fascinating world of football jerseys, the show dives deep into history, culture, innovation and their environmental impact. A Behind-the-scenes look at the Who Gives a Shirt Podcast
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Every Shirt tells a Story

Corporate Football jerseys are emotion, identity, and innovation. At PUMA, they also stand for responsibility – from design to recycling. Our newest Forever. Better. podcast series  Who Gives A Shirt explores how culture, technology, and sustainability shape the future of football jerseys. Every Shirt tells a Story
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What happened to brand elevation, Mr. Hoeld?

Corporate How will PUMA become a Top 3 global sports brand? PUMA CEO Arthur Hoeld talks about how a focus on product, sports and storytelling can do more for brand health than any single campaign could ever do. What happened to brand elevation, Mr. Hoeld?
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