Corporate Mon, 29.07.2024 - 14:00 The line that stretched through NOHO at PUMA HQ on July 24th was hard to miss. Even before the FOREVER. BETTER. SWAP SHOP opened its doors, many PUMAs were waiting, ready to take part in this unique shopping experience. Dive into the full article to get all the details and see how sustainability came alive during the first FOREVER. BETTER. SWAP SHOP. PUMA CELEBRATES FIRST FOREVER. BETTER. SWAP SHOP 59876

Corporate Fri, 02.08.2024 - 15:27 PUMA has been ranked first among 250 major fashion brands in the “What Fuels Fashion?” report by Fashion Revolution. This report evaluates what companies in the fashion industry are doing to cut greenhouse gas emissions in their operations and supply chains. PUMA Tops Fashion Revolution’s Decarbonization Report 59968

Corporate Mon, 19.08.2024 - 14:00 Each year, the Financial Times and Statista publish a report on the sustainability efforts of European companies, particularly in terms of Scope 1 and 2 greenhouse gas emissions. This year’s fourth edition of Europe’s Climate Leaders shows a positive trend: more and more European companies are making progress in reducing their emissions – and we are proud to be one of them. Time to celebrate! 60275

Corporate Wed, 21.08.2024 - 14:30 Together with our voice of a Re:Generation, Andrew Burgess, our RE:FIBRE program took over the PUMA Flagship Store in NYC, as we celebrated upscaling our textile-to-textile recycling program and for the first time producing millions of PUMA replica football jerseys with RE:FIBRE. Between his sewing stunt in the storefront window and teaching customers how to upcycle their old clothes, Andrew took the time to sit down and catch up with us! Read everything about his involvement in the NYC activation and his thoughts on how PUMA can improve its journey towards circularity below. Andrew Burgess talks circularity & upcycling 60166

Corporate Mon, 09.09.2024 - 13:49 Last week, we marked a significant milestone with the grand opening of our new office in Kai Tak, the vibrant heart of sports in Hong Kong. This state-of-the-art space will be the new home for our Global Sourcing and Local Commercial Teams, providing a modern and inspiring environment for our most valuable asset: our people. Grand Opening of Our New Hong Kong Office 61078

Corporate Mon, 23.09.2024 - 08:00 PUMA officially celebrated the launch of its largest Asia Store, the PUMA Sunway Flagship Store on September 7 at Sunway Pyramid Mall in Kuala Lumpur, the capital city of Malaysia. A Star-Studded Grand Opening in Malaysia 61637

Corporate Fri, 27.09.2024 - 18:31 It’s been just a few months since Stitch & Spice was released, and the film is getting international recognition for its transparency! The Impact Docs (an IMDb-recognized film competition) has awarded the eye-opening documentary with a Merit Award. The Impact Docs seek to award films that ignite social change through compelling filmmaking which makes this recognition all the more special. Recognised for its emotional impact, judges awarded the film’s production for its clear message, compelling set-up that inspires viewers and its ability to illustrate a larger viewpoint and purpose.   Our award-winning documentary Stitch & Spice also made it to the big screen at the London Fashion Film Festival last week! Nominated for Best Sustainability Fashion Short. For the past nine years, the London Fashion Film Festival has been showcasing the very best submissions from the fashion film community offering a fresh lens at the innovative world of fashion film. Global recognition for sustainability short film 'Stitch & Spice' 61971

Corporate Wed, 02.10.2024 - 12:30 If you knew more about the potential impact of the materials used to make your clothing, would you choose differently?   Join Aishwarya Sharma, one of PUMA’s Voices of a RE:GENERATION, for #KNOWYOURSTUFF, a 7-episode series where she embarks on a journey to find out more about a common material found in our everyday shoes and apparel, leather and leather alternatives. #KNOWYOURSTUFF forms part of PUMA’s commitment and actions for greater transparency in sustainability, in which Aishwarya is one of four Voices of a RE:GENERATION enlisted by PUMA to help translate sustainability in a way that engages the next generation.  GET READY TO #KNOWYOURSTUFF 61193

Corporate Wed, 09.10.2024 - 14:00 At a recent event hosted by Cascale, PUMA joined over 600 participants from all corners of the industry —manufacturers, brands, retailers, academics, NGOs, and others to share insights and ideas to push industry progress in sustainability further.  PUMA collaborates to push industry progress in sustainability forward 61881

Corporate Fri, 11.10.2024 - 14:46 Get your questions answered and LEVEL UP your knowledge!     Should we use leather or leather alternatives? Plant-based or synthetic? What is the better choice for the environment or for animal welfare? Is there a right choice? The use of leather is one of the most complex debated fashion topics today. In Episode 2, join Aishwarya Sharma on her journey to #KNOWYOURSTUFF as she discusses all of this and more with experts- Frank Schmidt from PETA (People for the Ethical Treatment of Animals) and our Senior Director Sustainability, Veronique Rochet.   New #KNOWYOURSTUFF episodes just dropped! 62246

Corporate Mon, 14.10.2024 - 09:30 Let us introduce you to stichd! The daughter company of the PUMA Group is a trusted brand partner for a growing portfolio of A-list brands. How well do you know stichd? 62137

Corporate Fri, 18.10.2024 - 13:00 In the 7-episode series launched earlier this month, PUMA Voice of a Generation Aishwarya Sharma takes us with her on her mission to find out more about common materials found in our shoes and clothing, starting with leather vs vegan leather.   Why? Consumers are demanding more transparency from brands about how their products are made. Access to this information enables consumers to make more informed decisions about what they consider to be better material choices for people or for the planet. Catch up on #KNOWYOURSTUFF 62434