Corporate Mon, 27.05.2024 - 10:48 In April, PUMA’s commitment to sustainability went beyond the Stakeholder Dialogue at our headquarters. During the FOREVER. BETTER. WEEK., a series of events engaged PUMA employees and focused on sustainability initiatives. During this dedicated week, the Voices of RE:GENERATION Aishwarya Sharma, Jade Roche, Luke Jaque-Rodney and Andrew Burgess visited Herzogenaurach and shared exciting insights, delicious food, upcycling skills and valuable knowledge. If you missed any of these events or want to relive them, scroll down to watch videos from FOREVER. BETTER. WEEK. A WEEK DEDICATED TO SUSTAINABILITY 57533

Corporate Mon, 27.05.2024 - 13:22 In a momentous decision, the Annual General Shareholders Meeting of PUMA SE last week has elected two remarkable individuals to join our ranks. A New Chapter Unfolds 57897

Corporate Tue, 04.06.2024 - 17:19 To win the Year of Sport, we have teamed up with Max Pollack and New York based MATTE Projects who produced our first brand campaign in a decade and helped us redefine our mantra FOREVER. FASTER. Max Pollack from MATTE Projects on the new PUMA Brand Campaign 57739

Corporate Tue, 18.06.2024 - 11:28 Just in time for the beginning of the UEFA EURO and the start of the COPA America 2024 we have exciting news for you. Introducing: PUMA Kit Factory 2.0. 58212

Corporate Tue, 18.06.2024 - 15:00 Every day we wear clothes and shoes without really knowing where they come from, how they’re made, or what happens to them when we’re done. In our upcoming #KNOWYOURSTUFF video series, Aishwarya Sharma, one of PUMA’s Voices of a RE:GENERATION, delves into the materials that fill our wardrobes. For her first mission, Aishwarya explores the leather and leather alternatives used to produce our beloved footwear. As part of her research, she recently visited PUMA’s leather tannery supplier CPL Group in Bangkok, Thailand to see the leather tanning process up close. Her experience will be shared through her and PUMA’s channels in the #KNOWYOURSTUFF series coming soon.   Scroll down for a unique preview into #KNOWYOURSTUFF? #KNOWYOURSTUFF? GOES TO THAILAND 58353

Corporate Fri, 21.06.2024 - 17:47 In the end of May we opened our biggest PUMA Flagship Store in Africa to date. The store is located in Rabat, the capital city of Morocco, with a total sales area of approximately 385 sqm. Flagship Store Grand Opening in Morocco 58391

Corporate Tue, 25.06.2024 - 10:00 In 2023 we launched  Voices of a RE:GENERATION initiative, inviting young changemakers to collaborate with us in shaping the future of FOREVER. BETTER. Since then, Luke Jaque-Rodney, Jade Roche, Aishwarya Sharma, and Andrew Burgess have visited PUMA HQ and explored some of our manufacturing partners in Vietnam, Bangladesh, Thailand, and Turkey. They’ve delved into impactful projects like RE:GEN REPORTS, RE:SUEDE and RE:FIBRE, generously sharing their insights and experiences with their followers, and offering valuable feedback to PUMA  A YEAR FULL OF HIGHLIGHTS 58489

Corporate Fri, 05.07.2024 - 10:00 PUMA placed in 67th place out of 500 recognized companies overall with a score of 73.02, securing the top spot in the apparel, footwear and sporting goods category. PUMA ranked as one of the World's Most Sustainable Companies 59034

Corporate Tue, 16.07.2024 - 15:34 We are very excited to announce the launch of FASTER. DAILY.. This global campaign aims to create awareness and drive adoption for the available AI tools at PUMA. We are FASTER. DAILY. 59403

Corporate Wed, 24.07.2024 - 14:00 This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa América teams. RE:FIBRE TAKES OVER NEW YORK CITY 59722

Corporate Fri, 26.07.2024 - 09:00 In Paris, we continue to celebrate an exciting summer of sport by showcasing our athletics elite. These sprinters, high jumpers, and pole vaulters show the true essence of speed and resilience. Et voilà Paris 59712

Corporate Mon, 29.07.2024 - 08:30 We´re thrilled to announce the grand opening of our PUMA House in Paris. PUMA icons such as Linford Christie, Tommie Smith, Robert Pires and Colin Jackson visited us there right at the start. Our CEO Arne Freundt gave them a warm welcome. Broadcaster Tiara Williams also hosted the event. For 17 days straight, this place is going to be buzzing as the go-to spot for all things PUMA – think chill vibes where athletes and pals can kick back, celebrate big wins, and soak up an awesome vibe. Take a look! 👀 IN DA HOUSE 🇫🇷 59827