It’s about applying our strengths and improving on our weaknesses. Our FOREVER.BETTER. sustainability strategy is based on our 10FOR25 targets established in 2019. 10 target areas where we are focused on improving. As we make progress, we'll keep raising the bar higher. Working as a team to be FOREVER.BETTER.
Watch PUMA's Sustainability Highlights 2023
VOICES OF A RE:GENERATION
Giving four next generation thinkers a voice at PUMA.
We’re showing up for the future of the new generation. A future we want their help to shape. Because we know that change can’t be contained in boardrooms and stakeholder meetings. We’re working with four next generation thinkers, giving them a voice at the table. Giving the next generation a space to be heard.
RE:GEN REPORTS PODCASTS
A 10 episode podcast series. No corporate jargon. No excuses.
Listen to our PUMA RE:GEN REPORTS for an inside track on key topics from our sustainability report. PUMA and industry experts unpack PUMA's 10FOR25 targets in open conversation. Find out about the progress we’re making and the challenges we’re facing.
Circularity is one of PUMA’s 10FOR25 target areas.
PUMA's circularity targets include scaling up the use of circular materials, circularity principles in product design and take back schemes. In 2021, PUMA started “Circular Lab”, an innovation hub aimed at collaboration with innovation partners to find solutions towards circularity. The first two projects from “Circular Lab” were RE:SUEDE and RE:FIBRE.
Conference of the People
A first of its kind event, powered by PUMA.
Held in London in 2022, the aim was to create a platform for PUMA's industry peers, activists, NGOs, experts, ambassadors and consumers to come together and discuss solutions for some of the fashion industry’s sustainability challenges. All while amplifying the voices of young people across the world.