Your mission
The E-commerce Contents & Marketing will maintain the product database and work closely with the buyers and planners to maintain optimal product assortments and inventory allocation. Primary responsibilities will include development of all product descriptions, categorization, cross-sells, and attributions, update and customize contents. Responsibilities will also include all maintenance of search and navigation taxonomy, user filters and landing pages/collections.
[Task 1] E-Commerce Performance & Growth Optimization (40%)
- Monitor and analyze daily, weekly, and monthly KPIs including traffic, conversion rate, AOV, and UPT
- Analyze product- and category-level performance (sales, conversion, sell-through) to derive actionable insights
- Drive conversion rate and revenue growth through data-driven merchandising, content optimization, and on-site search improvements
- Manage and leverage first-party customer data to enhance customer understanding and retention[Task 2] Content & Site Merchandising Operations (30%)
- Create and manage product master data including copy, translations, images, and web-specific attributes
- Operate site merchandising and content execution based on marketing and content calendars
- Optimize content placements, site navigation, and on-site search to improve user experience and conversion
- Manage content deployment from staging to production environments and ensure quality control (SFCC)
- Plan and execute e-commerce promotions and seasonal changeovers
- Plan and manage product styling shoots and visual content production[Task 3] Performance Marketing & Channel Collaboration (30%)
- Manage performance marketing channels including Search, Display, Affiliate, Retail Media, and Social Ads, and identify new growth opportunities
- Operate and optimize customer communication channels such as Kakao, web push, LMS, and newsletters
- Plan and execute marketing campaigns aligned with ROAS, traffic, and conversion targets
- Manage online marketing budgets and optimize spend based on channel-level ROI
- Collaborate with buying, merchandising, and cross-functional teams to align campaigns and product launch timelines
- Manage and coordinate with external marketing agencies
Your talent
- Education: Bachelor’s degree in relevant area
- Professional:
- 7 ~ 10 years of retail (e-Commerce) experience.
- Strong understanding of digital marketing strategies and online sales channels.
- Proven experience in eCommerce operations and performance marketing in a B2C environment, preferably in global sports retail or fashion.
- Experience with web-based content management systems.
- Experience with eCommerce platforms (SFCC experience preferred) and web analytics tools (google analytics). - IT Skills: MS applications and High level of Excel Knowledge, Must have experience with Photoshop and Illustrator, Basic skills in HTML and XML as well as image editing tools.
- Language Skills: Fluent in English
- Functional Skills:
- Extreme attention to detail is a must for this position.
- Ability to work independently on assigned tasks as well as accept direction on given assignment.
- Must be flexible and have the ability to effectively prioritize multiple tasks in a fast-paced environment.
- Strong written and verbal communication skills
- Ability to collaborate cross-functionally and influence stakeholders to achieve business goals.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
