OUR TARGETS
10for25
Our FOREVER. BETTER. sustainability strategy is based on our 10FOR25 targets, which were introduced in 2019, following an extensive materiality analysis and stakeholder dialogue. As a result, we have identified 10 Target areas to improve our sustainability performance: Human rights, Climate Action, Circularity, Products, Water and Air, Biodiversity, Plastics and the Oceans, Chemicals, Health and Safety as well as Fair Income.
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01. HUMAN RIGHTS
Embedding human rights and compliance to ILO Core Conventions in all our operations and suppliers. Making a positive impact on communities where PUMA is present.
Status: On track.
2019
BASELINE
- FLA Re-Accreditation of PUMAs compliance programme achieved
- 475 audits conducted in 418 Factories
- 94% of audits with passing grade
- Worker complaints hotline in operation. 61 complaints received and resolved.
- 21.000 hours of community engagement
2023
PERFORMANCE
- 222,933 factory workers and 3,727 PUMA employees trained
- Tier 1 subcontractors mapped
Tier 2 mapping completed (since 2022) - 57,000 hours of global community engagement
2025
TARGET
- Train 100,000 direct and indirect staff members on women's empowerment
- Map subcontractors and T2 suppliers for Human Rights risks
- 25,000 hours of global community engagement per year
02. CLIMATE
Taking a leading role in Climate Action within our industry and implementing our existing science-based greenhouse gas emission reduction target.
Status: On track.
2019
BASELINE
- Science Based Carbon Emissions Target set, approved and published
- 35% absolute emission reduction for PUMA's own entities between 2017 and 2030
- 60% relative emission reduction for PUMA supply chain between 2017 and 2030
- 75% of PUMAs own electricity use from renewable sources (through renewable energy tariffs or RECs certificates)
- Core suppliers in Bangladesh and Vietnam engaged in energy efficiency programs
- Leading role in UN convened Fashion Charter on Climate Action
- Joined Fashion Pacts climate commitment
2023
PERFORMANCE
- Our first 2019 SBT achieved in 2023. SBTi approved our new 1.5 degree aligned target for absolute GHG emission reduction: Scope 1 and 2 by 90%, Scope 3 by 33% in 2030.
- 100% renewable electricity used for PUMA entities (including RECs purchase)
- 23.1% for Tier 1 (finished goods)
21.7% for Tier 2 (materials) (including RECs purchase)
2025
TARGET
- Align PUMA's Climate target with 1.5 degrees global warming scenario
- 100% renewable electricity for PUMA entities
- 25% renewable energy for core suppliers
03. CIRCULARITY
Moving toward a more circular business model.
Status: In progress.
2019
BASELINE
- Recycled polyester target set (75%)
- Recycled cotton research started
- Piloted product take back scheme in Hong Kong
- Waste KPIs collected from core suppliers
2023
PERFORMANCE
- Take-back schemes established in at least one country in each of Americas (the USA), Europe (Switzerland), Asia (China) and Australia.
- 64.7% reduction of waste to landfill per footwear pair
87.4% reduction of waste to landfill per apparel piece - Recycled cotton used at scale
Recycled rubber and reconstituted leather used in selected collections
2025
TARGET
- Build, setup or join product takeback schemes in major markets
- Reduce production waste to landfill by 50%
- Develop recycled material options for leather, rubber, cotton and polyurethane
04. PRODUCTS
Ensuring 90% of our products contain more sustainable materials and components.
Status: On track.
2019
BASELINE
- 82% of cotton used originating from more sustainable sources
- 98% of polyester used in apparel and accessories originating from certified sources (bluesign and Oeko-Tex)
- 98% of leather used originating from Leather Working Group medal rated tanneries
2023
PERFORMANCE
- 99.2% cotton
85% polyester
99.7% leather
100% down - 64.9% recycled polyester used for apparel and accessories
- 87% apparel volume
40% accessories volume
93% footwear volume
2025
TARGET
- Procure 100% cotton, polyester, leather, and down from certified sources
- Increase recycled polyester use to 75% (apparel & accessories)
- 90% of apparel and accessories classified as more sustainable
90% of all footwear contains at least one more sustainable component
05. CHEMICALS
Zero discharge of all hazardous chemicals from our supply chain.
Status: On track.
2019
BASELINE
- No intentional use of priority hazardous chemicals
- Polyfluorinated compounds (PFC) phased out
- Restricted Substance List (RSL) failure rate at 1.1%
- Volatile Organic Compound (VOC) index for footwear 15.6g / pair
2023
PERFORMANCE
- No product recall from the market
- 6,130 tests with RSL compliance rate at 98.7%
- VOC index at 12.5 g/pair
2025
TARGET
- Ensure 100% of PUMA products are safe to use
- Maintain RSL compliance rate above 90% (Target changed since 2020)
- Reduce organic solvent usage to under 10 gr/pair
06. PLASTICS AND THE OCEAN
Joining forces on reducing plastic pollution.
Status: On track.
2019
BASELINE
- Joined Microfiber Consortium
- Eliminated plastic bags from full prize stores
- Moved remaining plastic bags to 80% recycled content
- Started using recycled polyester again for selected collections
2023
PERFORMANCE
- As of 1 January 2023, plastic bags are no longer used in PUMA’s owned and operated stores
- Signed 2030 experiment of microfiber consortium, 12 shedding tests conducted
- RE:SUEDE experiment as a test for biodegradability completed and results publicly shared
2025
TARGET
- Eliminate plastic bags from PUMA Stores
- Support scientific research on microfibers
- Research biodegradable plastics options for products
07. WATER AND AIR
Meet industry good practice on wastewater quality and air emissions to 90% for PUMA core suppliers.
Status: Wastewater on track, air emissions pending.
2019
BASELINE
- ZDHC wastewater guideline tests at 70 suppliers with wet processing
- 16 out of 17 wastewater parameters with compliance rates over 90%
- Industry Standard on Air Emissions still in development
2023
PERFORMANCE
- Conventional parameters: 99%
Restricted chemicals: 98%
Heavy metals: 99% - Our Core Tier 1 and Tier 2 suppliers follow local regulations
- Joined ZDHC pilot
- Textile: -4.9% per ton
Leather: +11.7% per square meter
Apparel: +9.4% per piece
Footwear: -21.5% per pair
2025
TARGET
- 90% compliance with ZDHC Wastewater Guidelines
- 90% compliance with ZDHC Air Emissions Guidelines
- 15% water reduction per pair or piece based on 2020 baseline
08. BIODIVERSITY
Celebrating biodiversity by using certified and traceable materials.
Status: In progress.
2019
BASELINE
- 82% cotton, 98% leather and 100% down feathers from certified sources
- 100% paper and cardboard in product packaging from certified or recycled sources
2023
PERFORMANCE
- Sponsored a Biodiversity Landscape Analysis Report with Textile Exchange and Fashion Pact
- 99.2% cotton
99.7% leather
84% viscose - Phased out the usage of kangaroo leather during 2023
No exotic skins or hides in use
2025
TARGET
- Support setting up a biodiversity SBT
- Procure 100% cotton, leather, and viscose from certified sources
- Zero use of exotic skins or hides
09. HEALTH AND SAFETY
Reducing injury rates significantly to achieve zero fatal accidents and injury rates below industry average.
Status: On track.
2019
BASELINE
- Zero Fatal Accidents at PUMA and suppliers achieved
- Injury Rate for PUMA 0.4
- Injury Rate for Core Suppliers 0.5
- Member of Bangladesh Accord
2023
PERFORMANCE
- Zero fatal accidents at PUMA
One fatal accident at PUMA supplier - 0.2 injury rate at PUMA suppliers
0.48 injury rate at PUMA - ACCORD Bangladesh: Progress rate 94%
Signed ACCORD Pakistan Building safety assessments in 35 factories in Indonesia, India, Bangladesh and Pakistan
2025
TARGET
- Zero fatal accidents (PUMA and suppliers)
- Reduce accident rate to 0.5 (PUMA and suppliers)
- Building safety policy operational in all high-risk countries
10. FAIR INCOME
Mapping and improving wage practices in major sourcing countries.
Status: On track.
2019
BASELINE
- Full minium wage compliance of our suppliers verified during our normal compliance audit routine
- Average wage data (in comparison to minium wage) published in Annual Reports
- Fair Wage analysis completed in Bangladesh and Cambodia with Fair Wage Network
2023
PERFORMANCE
- Five out of five assessments completed (Bangladesh, Cambodia, Indonesia, Vietnam, China)
- 66% core Tier 1 factories have elected worker representatives
- 100% Core Tier 1 & Tier 2 suppliers use digital payment
100% of workers are paid digitally in core factories
2025
TARGET
- Fair-wage assessments for the top five sourcing countries
- Effective and democratically elected worker representatives at all core suppliers
- Ensure bank transfer payments for all core suppliers
Anne-Laure Descours Chief Sourcing OfficerPUMA’s 10FOR25 targets cover a wide range of sustainability topics including Human Rights, Climate and Circularity. Our targets are aligned with the United Nations Sustainable Development Goals and ensure that PUMA works on making its core business more sustainable.