Before joining PUMA in 2015, Johan was a Project Leader at the Boston Consulting Group after holding several positions in Marketing and Sales at L’Oréal. At PUMA, he has played an integral part in defining more effective organizational setups, managing the spin-off from Kering in 2018 and, most recently, coordinating the company’s crisis management in response to the COVID-19 pandemic. 
 
Taking over from Johan, Moritz Schneidmüller, Teamhead Global Go-To-Market Strategy, will be promoted to Head of Corporate Strategy with immediate effect. Moritz started his career with PUMA in the Corporate Strategy department, where he worked from 2011 until 2014. Afterwards, he held various project management and strategy-related roles across Cobra PUMA Golf, Global eCom, Corporate Strategy and Global Go-To-Market. Moritz will report directly to PUMA CEO Bjørn Gulden.