Role Purpose

• Own end-to-end delivery of global Direct-to-Consumer (DTC) technology and platform rollouts across digital and retail channels

• Lead the introduction, migration, and scaling of core DTC platforms across web, app, and retail

• Ensure a stable, secure, and scalable global DTC technology landscape.

Key Responsibilities

• End-to-end ownership of complex DTC technology and platform rollouts

• Manage parallel delivery streams across eCommerce, App, POS, OMS, payments, data, and integrations

• Plan and execute international rollouts, including migration, cutover, and decommissioning

• Coordinate dependencies across product, architecture, engineering, retail IT, operations, security, and partners

• Ensure non-functional requirements (stability, performance, security, compliance, scalability)

• Lead cross-functional, international delivery teams

• Manage risks, issues, and escalations

• Execute go-lives, including hypercare and handover to operations

• Provide clear status and decision reporting to senior stakeholders.

Technology Scope

• Digital: E-Commerce (Web & App), CMS, search, personalization, loyalty / membership

• Retail: POS systems, omnichannel use cases (e.g. Click & Collect)

• Core platforms: Commerce / Shop platform, OMS, payments, CRM, PIM, inventory & fulfillment, returns, data & analytics

• Understanding of API-based, event-driven cloud architectures

• Basic knowledge of CI/CD and release management.

Experience, Skills & Working Style 

• 8+ years of experience delivering complex technology projects or rollouts 

• Background in DTC, omnichannel, or retail technology environments 

• Experience with international, multi-region setups 

• Solid understanding of software delivery, integrations, and IT operations 

• Comfortable with classical, agile, and hybrid delivery models 

• Strong ownership, structuring, and communication skills 

• Pragmatic and resilient in high-pressure rollout and go-live phases 

• Experience working with global, cross-functional teams and partners 

• Fluent English required; German is a plus.

As Senior Service Manager within Global DTC Technology, you will drive operational stability and service excellence across PUMA’s global DTC Technology landscape. The role focuses on Incident Management, Production Support governance, operational escalations, and cross-functional coordination across Product, Engineering, Platform Operations, and Business teams.

You will act as a central coordination point during incidents, go-lives, hypercare phases, and critical operational situations to ensure fast alignment, structured communication, and efficient issue resolution.

Key Responsibilities:

• Lead and coordinate Major Incident Management across global DTC platforms and services

• Act as central coordination bridge between Engineering, Product, Operations, and Business stakeholders

• Drive operational escalations and coordinate resolution of critical production issues

• Orchestrate support activities during incidents, go-lives, and hypercare phases

• Ensure clear stakeholder communication during operational disruptions

• Improve incident processes, escalation flows, and service governance standards

• Drive continuous improvement based on incident trends, root cause analysis, and operational KPIs

• Coordinate operational support activities across global teams

• Support operational reporting, KPI tracking, and service transparency.

We are looking for a strong operational leader with proven experience in Incident Management, TechOps, Service Management, or Production Support within complex digital or eCommerce environments.

The ideal candidate combines strong coordination and stakeholder management capabilities with a hands-on execution mindset and the ability to stay structured and calm during critical operational situations.

You should bring:

• Several years of experience in TechOps, Incident Management, Service Management, or Production Support
• Strong experience coordinating cross-functional teams during major incidents, escalations, go-lives, or hypercare phases
• Experience working in global eCommerce, retail, or digital platform organizations
• Strong communication and stakeholder management skills across technical and business teams
• Ability to drive alignment and orchestrate activities across Engineering, Product, Operations, and Business stakeholders
• Strong ownership mentality, problem-solving capabilities, and operational execution focus
• Experience working within distributed and international delivery organizations
• Familiarity with modern digital commerce landscapes and operational dependencies across platforms, integrations, and third-party services
• Comfortable working in agile and fast-paced environments

Preferred qualifications:

• Experience with SFCC, OMS, Payments, App, or composable commerce environments
• Exposure to cloud operations, observability, or platform operations setups
• Experience supporting global rollouts and large-scale production environments

Education:

• Bachelor’s or Master’s degree in Information Technology, Business Information Systems, Engineering, or a related field preferred
• Comparable practical experience is equally valued

This role is responsible for driving online sales and maximizing advertising efficiency across platforms owned by Meta Platforms; primarily Facebook and Instagram. In addition, this role should have experience in Google Ads to help support search ads when needed. Main focus is on performance marketing, conversion optimization, and revenue growth, ensuring strong ROAS (Return on Ad Spend) from all campaigns.

Task 1: Set up, tracking and optimization, reporting on Meta campaigns across different campaign types.

Task 2: Set up, tracking and optimization, reporting on marketplace on platform ad campaigns.

Task 3: Execution as per campaign calendar to drive sales targets, product awareness and other defined business objectives.

Task 4: Support Google campaigns across different campaign types and to identify high value keywords with conversion potential.

Education: College or bachelor’s degree in marketing or a related field.

Professional: Experience of running Meta Ads (Google Ads will be a plus point).

IT Skills: Understanding of Meta platform & Google Analytics.

Language Skills: English and local language.

This role will primarily be responsible to plan, launch and optimize paid campaigns (Search, PMAX, Display, Video) whilst ensuring good traffic and ROAS. In addition to that, this role will be responsible not only for managing campaigns directly on Google, but also for leading and mentoring a team member handling Meta campaigns.

Task 1: Responsible for Performance marketing channels covering Google, Meta, Affiliate partners, marketplace platforms – track sales, traffic and work with the business team to deliver targets.

Task 2: Responsible for end to end set up including campaign structure, tracking and performance of Google campaigns across Search, Performance Max and other campaign types.

Task 3: Responsible for planning campaigns, creating periodic reports on results, including data analysis and evaluation of KPIs. Identifying patterns and trends in campaign data sets.

Task 4: Engage with the business team to ensure activation of relevant stories, as well as keyword planning and sharing relevant feedback to content team for SEO.

Education: Bachelor's degree in marketing or relevant studied.

Professional: Prior experience of managing marketing campaigns for the brand across Google, Meta.

IT Skills: Google Adwords, managing feeds in google merchant center, Google Pixel, Google Analytics, Meta.

English Skills: English and local language
 

• Be responsible for your own PUMA direct-to-consumer business with assigned marketplace channels (like Amazon, About You, Decathlon, eBay, OTTO, Zalando)
• Monitor commercial performance and drive operational actions to achieve commercial targets – primarily Sales and Profitability
• Leverage data to develop and execute strategies to grow revenue and profitability
• Drive complex cross functional initiatives across multiple eCom functions – Merchandising, Category Mgmt., Marketing, Content or Operations
• Monitor promotional marketing activities and ensure alignment to business targets
• Prepare commercial and operational forecasts to ensure high service levels and accurate financial reporting
• Collaborate closely with the key account management of the respective marketplaces
• Identify, assess and create proposals for new market opportunities, business models or resource allocation. Drive and project manage implementation of strategic initiatives
• Challenge status quo, identify inefficiencies and drive for synergies to improve operational setup.

• Bachelor’s degree in Business Administration or other relevant areas
• 3-5 years of relevant working experience in eCommerce, Marketplaces or Digital Industry
• Knowledge of standard Retail / eCOM processes (Merchandising, Fulfilment, Product onboarding, Customer Service, etc.) and KPIs. Ability to translate business requirements to technical requests
• Strong analytical skills – working knowledge of Microsoft Excel is essential, knowledge of Power BI or other reporting tools is beneficial
• Ability to gather data and create meaningful analysis or reporting. Provide clear and relevant business requirements to BI analysts to create new / improve existing tools
• Commercial mindset and ability to effectively prioritize various tasks in a fast-paced environment
• Willingness to take own initiatives and work independently on assigned tasks with little guidance as well as accept direction on given assignments
• Fluent in English, fluency in German or another European language is a plus.

As Director, Global Loyalty & Membership, you will define and lead the global strategy for our loyalty, membership and CRM ecosystem, establishing it as a core customer value add and commercial growth lever globally for our company.

This role goes beyond program management: it is about setting direction, shaping how the organization leverages loyalty to drive customer lifetime value, and ensuring it delivers measurable, enterprise-level business impact. You will connect strategy to execution, aligning teams across eCommerce, marketing, product, technology, retail, legal and regions to build a scalable, high-performing membership model that reinforces brand equity and commercial performance.

You will operate at the intersection of customer, commercial performance, and organizational alignment - translating ambition into a clear, outcome-driven roadmap and ensuring it is executed with rigor across a complex, global environment.

• Define and own the global loyalty & membership vision and multi-year roadmap, ensuring tight alignment with brand strategy, DTC growth ambitions, and long-term customer value creation
• Oversee the end-to-end design and evolution of the loyalty program, including value proposition, tiering, benefits, earn & burn mechanics, experiential vs. monetary rewards, and full member lifecycle orchestration
• Leads global CRM efforts, driving personalization, segmentation, and data‑driven decision‑making
• Build and lead a high-performing global loyalty & membership team over time, defining the right capabilities, structure, and ways of working to scale the function as a core growth engine
• Own the business case and economics: in partnership with BI and Finance, define and steer CLTV uplift, retention impact, margin dynamics, breakage, and ROI - embedding loyalty as a measurable driver of profitable growth
• Lead the integration of loyalty into the broader commercial ecosystem, ensuring it is fully embedded across CRM, paid media, onsite experience, and trading levers to unlock incremental value across the funnel
• In concert with IT & Marketing, steer platform configuration, scalability, and continuous evolution across regions, ensuring future-proof architecture and operational excellence
• Act as the global point of alignment across functions and markets, setting clear guardrails and governance while enabling local teams to execute with speed and relevance
• Establish a best-in-class performance and governance framework, with clear KPIs, reporting structures, and operating rhythms that drive accountability and transparency at all levels of the organization
• Continuously evolve the program through innovation, partnerships, and new value creation models, ensuring the proposition remains differentiated, competitive, and ahead of consumer expectations
• Lead post go-live optimization as an ongoing growth engine, leveraging data and experimentation to continuously unlock incremental value and improve performance.

• Extensive experience (10+ years) defining and leading loyalty or membership strategies at scale, ideally within global retail and eCommerce, fashion, lifestyle, or sportstyle environments
• Experience building, leading, and developing high-performing teams, with the ability to scale talent and capabilities in line with business ambition
• Strong commercial and analytical mindset, deeply fluent in CLTV modeling, cohort analysis, retention dynamics, unit economics, and margin trade-offs, with the ability to translate insight into action
• Proven track record of building and scaling programs from zero to one, with full ownership from strategy through execution and optimization
• Experience navigating and shaping complex loyalty and CRM technology ecosystems, including platform selection, integrations, and long-term scalability considerations
• Ability to operate and influence at senior leadership level, aligning diverse stakeholders across marketing, digital, finance, product, and technology through clear, data-driven narratives
• Strategic yet highly execution-oriented: able to set direction while driving delivery in a fast-paced, ambiguous environment
• Strong leadership presence with the ability to drive alignment, clarity, and momentum across global, matrixed organizations.

• Own commercial operations and trading activities for PUMA.com direct-to-consumer business
• Be responsible for revenue growth and profitability improvement for channel
• Support creation and overseeing the overall promotional strategy for eu.PUMA.com.
• Drive key initiatives and complex cross functional projects
• Define and monitor business KPIs, ensure stable operational processes
• Identify inefficiencies and drive for synergies and process improvements
• Coordinate activities amongst relevant teams – Commercial, Merchandising, Content and Marketing to ensure unified and relevant customer experience
• Identify, assess and create proposals for new opportunities, business models or resource allocation. Drive and project manage implementation of strategic initiatives.

• Bachelor’s degree in Business Administration or other relevant area
• First relevant work experience (at least 1 year) in eCommerce or Digital Industry
• Knowledge of standard Retail / eCOM processes and KPIs
• Strong analytical skills - ability to gather data and create meaningful analysis or reports
• Commercial mindset and ability to prioritize various tasks in a fast-paced environment
• Fluent in English, fluency in German or another European language is a plus.

As our Paid Media Lead, you will shape how paid media generates profitable growth across the Puma global ecommerce business. You will lead activities across search, paid social, display, and emerging channels, raising the bar on strategy, automation, measurement and execution whilst building and inspiring a world-class team. 

You will lead and elevate an existing team, sharpen channel strategy, raise execution quality, and ensure media investment delivers incremental growth. 

To succeed in this role, you must have been a hands-on operator yourself. You know what great looks like across campaign structure, bidding, audiences, feeds, creative testing, measurement, attribution and pacing. You can motivate agencies, platforms, and internal teams with knowledge, passion and credibility. 

You will be part of the Global Acquisition & Retention team and work closely with Brand, regional teams, BI, Finance, CRM, MarTech, and external partners to make paid media a true growth engine.

• Define and lead the global paid media strategy across search, paid social, display, and emerging channels
• Desire to deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity
• Own the global paid media roadmap across structure, capability, measurement, automation, operating model, and partner management
• Act as the senior expert across Google Ads, SA360, DV360, CM360, Meta, TikTok, Pinterest, Snap, and other relevant buying platforms
• Set global standards for campaign architecture, tracking, audience strategy, creative testing, budget allocation, bidding, and optimization
• Ensure investment decisions are grounded in strong commercial logic, moving beyond just CPA into contribution margin, CLTV, payback, customer quality, and incrementality
•  Partner with BI, Finance, and MarTech to strengthen measurement frameworks, improve forecasting, and build a clearer view of channel effectiveness across the funnel
• Drive advanced automation and AI adoption across paid media to improve speed, quality, and efficiency
• Lead and inspire the paid media team into a state-of-the-art center of excellence
• Own ad platform and agency relationships and, together with our Senior MarTech Manager, key AdTech partner relationships
• Contribute and challenge channel mix, budget allocation, and current ways of working to unlock better growth
• Cross-functional collaborate with CRM, Brand, Content, and Creative teams to connect paid media to the broader customer journey
• Build a strong test-and-learn agenda across audience, creative, bidding, landing pages, markets, and channels
• Identify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologies
• Support senior stakeholders with clear, data-backed narratives on performance, trade-offs, and future growth opportunities
• Stay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge.

• Extensive experience in paid media leadership roles, ideally across both a fast paced consumer brand and leading media agency
• Deep and recent hands-on expertise across paid search, paid social, and ideally display
• Strong platform fluency across Google Ads, SA360, DV360, CM360, Meta, TikTok, and other major buying platforms
• Deep familiarity with the wider media and data ecosystem, including CDPs, analytics platforms, tagging frameworks, and audience activation workflows
• Highly data driven and adaptable with the ability to interpret complex performance data and turn it into clear, strategic recommendations
• Commercially driven, with a clear view of healthy acquisition beyond just ROAS
• Experienced in setting up global paid media playbooks and guardrails for regional execution
• Strong understanding of automation and AI in media buying, including smart bidding, feeds, rules, scripts, experimentation, and workflow automation
• Strong command of forecasting, budget pacing, incrementality, testing, and investment trade-offs
• Proven experience leading and scaling teams, with the ability to raise the bar on performance and accountability
• Experience working in complex global or multi-market environments
• Excellent stakeholder management skills in a matrixed organization
• A passion for testing and learning, with a finger on the pulse of the latest media trends and emerging technologies.

The Teamhead CRM Marketing leads a high-performing team, maximizes the impact of our agency partner. This role pushes our retention programs forward with speed and creativity that keep consumers engaged and coming back. Partnering across Ecommerce, Retail Marketing and PNA (PUMA North America) Marketing, and Global Consumer Retention, this role elevates the Direct-to-Consumer business and strengthens long-term brand affinity.

• Lead, coach, and develop the Retention Marketing team to elevate performance and support long‑term career growth.

• Manage and optimize the output, performance, and partnership effectiveness of the external retention agency.

• Own the strategy and execution of CRM, including Email, App messaging, SMS, lifecycle journeys, and loyalty programs that strengthen engagement and drive repeat purchases.

• Analyze, test, and refine retention campaigns to improve key consumer metrics and maximize lifetime value and repeat buyer rate.

• Ensure executional excellence of retention initiatives across Email, App messaging, SMS, and Loyalty channels.

• Collaborate closely with Ecommerce, Retail Marketing, PNA Marketing, and Global Consumer Retention to advance shared business goals.

• Translate customer insights, behavior, and data into actionable strategies that accelerate retention performance.

• Oversee segmentation, targeting, personalization, and campaign planning to deliver relevant, consumer‑centric experiences.

• Align regional retention programs with global frameworks while adapting strategies to meet PNA business needs.

• Support the Director of Digital & Performance Marketing on strategic planning, forecasting, and DTC growth initiatives.

• 8+ years of digital marketing experience, preferably within retail, ecommerce, or a related consumer‑driven industry.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Deep hands‑on experience with Email, SMS, Mobile App marketing, and Loyalty marketing with a strong understanding of performance marketing channels.
• Proven track record building and managing complex, multi‑channel consumer journeys that drive engagement and retention.
• Advanced CRM expertise across multiple communication, data, and marketing technology platforms.
• Demonstrated experience leading, coaching, and developing team members to elevate performance and capability.
• Strong background in consumer segmentation, audience insights, and data‑driven decisioning.
• Demonstrated analytical capability with solid financial and business acumen.
• Ability to distill complex data and technical detail into clear, compelling executive‑level recommendations and presentations.
• Highly organized with strong attention to detail; excellent communication skills; experience in loyalty, fashion, lifestyle, or footwear industries is a plus.

The hiring range base pay for this position is $90,200-$122,430 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates
• Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content
• Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting
• Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
• Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
• Implement new CRM technologies and innovations to personalize and segment communications
• Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
• Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations
• Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests
• Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints
• Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations and to drive engagement and efficiency
• Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
• Manage the health of the email channel and the email opt-in database by regularly monitoring channel performance KPIs and identifying business opportunities

• 2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
• Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)
• Experience with testing design and methodologies, personalization, and marketing automation
• Experience with audience segmentation
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Keen creative eye with ability to translate business objectives into comprehensive creative briefs
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Solution-oriented with a penchant for strategic thinking and problem solving
• Retail, sportswear, or fashion industry experience/interest highly preferred

The Hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

We are seeking an experienced Solution Architect to support end-to-end architecture across PUMA’s global DTC technology landscape. In this role, you will ensure scalable, stable, and future-proof architecture decisions across digital and physical touchpoints. You will advise and enable Product and Project Teams by aligning business strategy, product roadmaps, and technology architecture, while ensuring high solution quality, strong non-functional standards, and sustainable platform evolution. Acting as an architectural authority for strategic initiatives, you will help guide the structured evolution and expansion of PUMA’s global technology ecosystem.

Your key responsibilities will be:

• Design and own end-to-end solution architectures for strategic initiatives across digital channels, retail systems, core platforms, integrations, and data.

• Define architecture artifacts such as high-level architecture diagrams, design documents, data models, and system interaction maps.

• Define integration patterns (API-first, event-driven, modular, cloud-native architectures).

• Define and validate non-functional requirements including performance, security, scalability, compliance, resilience, and failure handling.

• Participate in discovery workshops, architecture reviews, and impact assessments.

• Advise squads, lead design reviews, and document key architecture decisions.

• Contribute to architecture governance and technology evaluations.

• Ensure architectural consistency, scalability, and long-term sustainability.

• Collaborate with Platform, DevOps, and SRE teams to ensure operational readiness, scalability, and reliable platform operations.

• Act as key interface between Product, Engineering, Delivery, Platform teams, and Management.

• Ensure adherence to security standards, data privacy requirements, and regulatory compliance.

Technology Scope

Strong understanding of...

• Microservices and distributed systems

• Digital channels (web, app, commerce capabilities)

• Retail and store systems (POS, omnichannel integrations)

• Core platforms (order management, payments, CRM, data platforms)

• Integration layer (APIs, event-driven architectures, middleware)

• Cloud infrastructure, DevOps, CI/CD, and release management

• Observability and operational architecture principles

• Security concepts (OAuth2, SSO, CIAM).

Experience, Skills & Working Style

• 8+ years of experience in solution or system architecture within complex IT environments

• Experience in DTC, eCommerce, retail, or omnichannel environments

• Strong understanding of integration architectures and modern engineering practices

• Experience working in global matrix organizations

• Strong communicator bridging business and engineering teams

• Structured, pragmatic, decision-oriented, and governance-aware working style

• Fluent English required; German is a plus.

This job opportunity will be available in full-time or part-time.