As Senior MarTech Manager, you will own how marketing technology enables growth across the customer journey: from audience strategy and activation to measurement and lifecycle orchestration. 

This role exists to turn tools into outcomes. In partnership with Brand, BI & IT, you will define how the MarTech ecosystem should look like, how different components integrate, what “good” looks like at scale, and how global and regional teams activate technology consistently, intelligently, and profitably. 

You will define high-impact use cases, and ensure the stack is configured, integrated, and adopted in a way that unlocks real business value. You will act as the connective tissue between digital marketing, CRM/lifecycle, analytics, data, and external partners, helping the organization move to a cohesive, AI-ready ecosystem. 

• Define and lead the global MarTech strategy and roadmap in support of growth, efficiency, and customer relevance 

• Own the business logic of the MarTech ecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system 

• Define, prioritize, and evolve MarTech use cases tied to audience activation, lifecycle orchestration, personalization, and incrementality 

• Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long-term value 

• Act as the super-user of the MarTech stack (e.g. CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation 

• Upskill the organization by building playbooks, trainings, workflows, and activation standards 

• Ensure consistent tagging, taxonomy, and governance across regions and channels 

• Be the main fire-starter for first-party data activation, powering audience strategy, lifecycle orchestration, and the marketing flywheel 

• Continuously assess the MarTech landscape and guide stack evolution toward a privacy-first, AI-ready future

• Stay up to date on AI, LLMs, and emerging technologies, translating them into practical MarTech use cases and working with the right vendors to bring them to life.

• 7+ years of experience in MarTech within commercial marketing teams 

• Proven track record as a hands-on MarTech leader, driving adoption and value 

• Deep understanding of platforms such as CDPs, Google Marketing Platform, Branch, Emarsys and marketing automation tools 

• Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment 

• Highly analytical and commercially minded, able to link MarTech capabilities to measurable growth outcomes 

• Confident communicator who can align senior stakeholders and challenge partners with credibility 

• Curious, forward-thinking, and comfortable operating in matrixed, global organizations.

As the Global eCom App Marketing Manager, you will define and lead our global app retention and growth strategy across all owned app communication channels. 

This role will own the end-to-end global app lifecycle roadmap, from engagement and retention strategy to reporting and analysis, vendor partnerships, and enablement of local market teams. You will work closely with global and local performance marketing teams, CRM, UX/UI, BI and Analytics, Engineering and external vendors to ensure our app ecosystem delivers measurable customer lifetime value. 

• Define and lead the global app retention and engagement strategy across push notifications, in-app messaging, and other app communication channels

• Build lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation

• Establish global best practices and scalable playbooks for local market execution

• Drive personalization and segmentation strategies in partnership with CRM and data teams

• Own the global app growth and retention roadmap aligned with business objectives

• Design and oversee a structured testing framework (A/B, multivariate testing)

• Collaborate with product and UX teams to improve app conversion, usability, and engagement

• Define global KPIs for app performance (retention, churn, CLTV, push engagement, revenue contribution) 

• Own strategic relationships with key marketing technology vendors, including Emarsys (ESP & customer engagement) & Branch (deep linking & attribution) 

• Act as the central point of contact for local market teams executing app campaigns

• Ensure alignment between global strategy and local execution. 

• Strong experience in CRM, lifecycle, or app marketing within eCommerce, consumer tech or fashion/ lifestyle organizations.

• Strong experience managing push, in-app messaging, and deep linking ecosystems

• Hands-on experience with marketing automation platforms (experience with Emarsys preferred) 

• Experience with mobile attribution and deep linking tools (e.g., Branch) 

• Strong analytical capability with ability to translate data into strategy 

• Experience managing cross-functional and international stakeholders.

As the Global eCom App Marketing Manager, you will define and lead our global app retention and growth strategy across all owned app communication channels. 

This role will own the end-to-end global app lifecycle roadmap, from engagement and retention strategy to reporting and analysis, vendor partnerships, and enablement of local market teams. You will work closely with global and local performance marketing teams, CRM, UX/UI, BI and Analytics, Engineering and external vendors to ensure our app ecosystem delivers measurable customer lifetime value. 

• Define and lead the global app retention and engagement strategy across push notifications, in-app messaging, and other app communication channels
• Build lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation
• Establish global best practices and scalable playbooks for local market execution
• Drive personalization and segmentation strategies in partnership with CRM and data teams
• Own the global app growth and retention roadmap aligned with business objectives
• Design and oversee a structured testing framework (A/B, multivariate testing)
• Collaborate with product and UX teams to improve app conversion, usability, and engagement
• Define global KPIs for app performance (retention, churn, CLTV, push engagement, revenue contribution) 
• Own strategic relationships with key marketing technology vendors, including Emarsys (ESP & customer engagement) & Branch (deep linking & attribution) 
• Act as the central point of contact for local market teams executing app campaigns
• Ensure alignment between global strategy and local execution. 

• Strong experience in CRM, lifecycle, or app marketing within eCommerce, consumer tech or fashion/ lifestyle organisations.
• Strong experience managing push, in-app messaging, and deep linking ecosystems
• Hands-on experience with marketing automation platforms (experience with Emarsys preferred) 
• Experience with mobile attribution and deep linking tools (e.g., Branch) 
• Strong analytical capability with ability to translate data into strategy 
• Experience managing cross-functional and international stakeholders.

As Senior MarTech Manager, you will own how marketing technology enables growth across the customer journey: from audience strategy and activation to measurement and lifecycle orchestration. 

This role exists to turn tools into outcomes. In partnership with Brand, BI & IT, you will define how the MarTech ecosystem should look like, how different components integrate, what “good” looks like at scale, and how global and regional teams activate technology consistently, intelligently, and profitably. 

You will define high-impact use cases, and ensure the stack is configured, integrated, and adopted in a way that unlocks real business value. You will act as the connective tissue between digital marketing, CRM/lifecycle, analytics, data, and external partners, helping the organization move to a cohesive, AI-ready ecosystem. 

• Define and lead the global MarTech strategy and roadmap in support of growth, efficiency, and customer relevance 
• Own the business logic of the MarTech ecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system 
• Define, prioritize, and evolve MarTech use cases tied to audience activation, lifecycle orchestration, personalization, and incrementality 
• Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long-term value 
• Act as the super-user of the MarTech stack (e.g. CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation 
• Upskill the organization by building playbooks, trainings, workflows, and activation standards 
• Ensure consistent tagging, taxonomy, and governance across regions and channels 
• Be the main fire-starter for first-party data activation, powering audience strategy, lifecycle orchestration, and the marketing flywheel 
• Continuously assess the MarTech landscape and guide stack evolution toward a privacy-first, AI-ready future
• Stay up to date on AI, LLMs, and emerging technologies, translating them into practical MarTech use cases and working with the right vendors to bring them to life.

• 7+ years of experience in MarTech within commercial marketing teams 
• Proven track record as a hands-on MarTech leader, driving adoption and value 
• Deep understanding of platforms such as CDPs, Google Marketing Platform, Branch, Emarsys and marketing automation tools 
• Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment 
• Highly analytical and commercially minded, able to link MarTech capabilities to measurable growth outcomes 
• Confident communicator who can align senior stakeholders and challenge partners with credibility 
• Curious, forward-thinking, and comfortable operating in matrixed, global organizations.

The primary role of this position requires the ability to manage the day-to-day operations of ecommerce business. This role requires a data-driven mindset, can-do attitude, strong attention to detail, and the ability to collaborate cross-functionally to ensure smooth e-commerce operations.

Task 1: Sales Management
•    Monitor sales trends across PUMA’s ecommerce channels to identify areas for improvement and growth opportunities.
•    Conduct regular benchmarking of competitor performance, campaign mechanics, and fashion trends to uncover new opportunities for PUMA.

Task 2: Communication and Collaboration
•    Liaise with internal teams (e.g., logistics, content, marketing, operations, and training) to align on day-to-day ops, key campaigns, timely execution of ecommerce mechanics such as vouchers, flash sales, and short video activation.
•    Coordinate with external partners, marketplace reps, and enablers for campaign alignment, product exposure, and livestream technical setup.

Task 3: Livestream Management

•    Plan and manage livestream sessions, including scheduling, product arrangements, and performance tracking across Shopee and TikTok channels.
•    Evaluate livestream performance using key data metrics such as GMV, CR%, traffic, GPM, etc., and provide actionable recommendations to drive sales.
•    Coordinate with content creators, hosts, and internal creative teams to ensure engaging and brand-consistent livestream executions.

Task 4: Reporting
•    Maintain detailed records of sales performance (e.g., total GMV, live GMV, expenses).
•    Manage administrative responsibilities, including reviewing and processing billing documents from various vendors and marketplaces.
•    Support monthly/quarterly business reviews with consolidated summaries.
 

Education: Bachelor's degree in business management and relevant studies.

Professional: Minimum 3-4 years of relevant experience in the e-commerce industry. Experience working for marketplaces, enablers, or fashion brands.

IT Skills: Microsoft (Excel, PowerPoint, Word)

Language: English and local language