Sportstyle Fri, 24.09.2021 - 09:44 Gone are the days of runner’s training at high volume and low resistance in the gym. Nowadays, improving performance is all about lifting heavy weight for low repetitions focusing on compound movements and plyometric exercises. This can seem counterintuitive, especially for distance runners as strength and endurance sit at opposite ends of the spectrum. However, the benefits of this type of training for both short and long-distance running is undeniable.   Strength training is helpful in preventing injury through strengthening muscle and connective tissue, promoting running economy by training the central nervous system (CNS) and increasing speed by improving muscle power and coordination.   Run Strong 29656

Sportstyle Thu, 14.10.2021 - 11:26 PUMA employees are fun, diverse and unique. Just like our headwear! A beanie is one of those accessories that looks good on anyone. That’s beautiful, if you ask us. Diversity and Inclusion are key components in our working culture and is expressed in our employer value BE YOU.To show this, we feature our very own employees in the new beanie collection. Each member of the PUMA Fam is different and brings something amazing to the team no matter their backgrounds. Only thing in common? They all look really good in a beanie. Don´t you think? Take a look yourself! PUMA employees are the stars of the new PUMA beanie campaign “A hat for every h… 30427

Sportstyle Fri, 15.10.2021 - 11:23 Sad fact of the day: at least 80 % of us will develop back pain at some point in our lives. If you thought it best to avoid movement when experiencing this type of discomfort, you’re not alone: many people think bed rest is best. And yes, in some cases back pain can be due to an acute injury or underlying condition that requires medical advice and/or backing off from exercise. However, for most of us keeping active aids in recovering from, and preventing future, back pain. While you should definitely avoid activities that further aggravate the situation, in general our spines are very strong and designed to move. The key to managing back pain is to understand what imbalances in our bodies are creating it in the first place and then reboot our routines to maintain proper health.   Back Pain Management 30333

Sportstyle Fri, 22.10.2021 - 11:35 What if exercise felt like a reward rather than a chore? Over the last 50 years, as the fitness industry has grown, the word “workout” has become almost synonymous with “punishment”. A culture has developed within the industry, where exercise has become a penalty for not being enough; not fit enough, strong enough, lean enough, sexy enough, small enough, big enough – the list is endless and exhausting.   It’s time to change the narrative. If you are one of the many people buying into the Message that intoxicates the fitness industry, it’s time to recognize that you are enough. It is time to focus on the joy of movement and the incredible reward that comes both during and after exercise.Because movement inherently makes us happier people.There is no denying that exercise helps to reduce feelings of anxiety and depression while boosting positive thought patterns and overall energy thanks to the release of serotonin, our natural “happy” hormone. This should be reason enough for exercise to be seen as a reward – our bodies are made to move and thrive when we are active.   The JOY of movement 30341

Sportstyle Sport Mon, 25.10.2021 - 10:38 October has traditionally been the month to raise awareness for breast cancer since the 1980s. To elevate the conversation around breast cancer awareness, we have designed special edition race gear at last weekend’s W Series race at the Circuit of the Americas in Austin, TX (USA). The race boots and gloves for the female drivers were emblazoned with the emblematic pink ribbon, the symbol of breast cancer awareness, and were coming in the signature colours of the breast cancer awareness campaign. Before the race, we had a fun promotion tour with W Series in New York City to attract attention for the race series coming to the USA for the very first time. Take a look! It is all about awareness 31145

Sportstyle Mon, 01.11.2021 - 09:00 Time spent in nature has never been so important. We live in an era where screentime sucks up most of our waking hours. Working from home looks like endless video meetings and email chains, and both our social life and solo downtime can be spent glued to technology. Studies report that the average American spends more than 10 hours a day staring at a screen. 10 hours per day? That is mind-blowing. We are not made for this, and our mental health is suffering. It’s time to disconnect with our screens and reconnect with nature.   Nature's Medicine 31291

Sportstyle Wed, 03.11.2021 - 11:39 Are you ready for a playful rebellion? With the ambition of inspiring young women to embrace the joy of being themselves, the Cali Dream joins our PUMA Cali franchise. The Cali Dream is bold and dreamy, with a stacked sole and soft pastels. It’s made for those who know that the real glow up is internal, and confidence comes from within. Our campaign images express a sense of freedom and authenticity, following Winnie as she explores her roots in the streets of Jamaica. Winnie proudly exudes self-love and shows how important her heritage is to who she has become today. She pairs the sneakers with a series of stylish outfits, including a classic PUMA tee with a mesh bodysuit in the colors of the Jamaican flag, for an eye-catching look. WINNIE HARLOW IS KEEPING IT REAL WITH PUMA´S NEW CALI DREAM 31389

Sportstyle Thu, 04.11.2021 - 11:00 Say ´hi´ to the RE:SUEDE! We have developed an experimental version of our most iconic sneaker, the SUEDE, to test for a product to make it biodegradable. By doing so, PUMA aims to meet the growing demand for sustainable products for a better future. The RE:SUEDE, which uses the latest technology available today, will be made from more sustainable materials such as Zeology tanned suede, biodegradable TPE and hemp fibres. Since its first iteration in 1968, the PUMA SUEDE has been at the forefront of cultural turning points. With the RE:SUEDE, we want to give our consumers a stylish and more sustainable choice, while showcasing the latest technologies. PUMA pilots testing for biodegradable RE:SUEDE version of its most iconic sneak… 31440

Sportstyle Sport Tue, 09.11.2021 - 16:02 Enter a universe of chic, innovative style! In a special collaboration with Soccerbible and London design collective ACID FC, we have unveiled the Planet Utopia collection. Fronted by PUMA athlete Todd Cantwell, the three-piece capsule combines the best of PUMA’s core football performance apparel with innovative sport styles to create something new and progressive. After two years that have reshaped minds, FC Planet Utopia is a project of pure escapism. Something that started in print and now lives in physical reality. Utopia is for everyone. It is for everything. Check out the lookbook. HAVE A LOOK AT THE PLANET UTOPIA COLLECTION IN COLLABORATION WITH PUMA, SOCCERB… 31589

Sportstyle Sat, 20.11.2021 - 11:00 The skin is your body’s largest organ. This wonderful protective layer acts as your first line of immune defense and mediates your connection to the outer world. Plus, the state of your skin communicates a great deal about your internal health… Needless to say, it’s important to show it some love and respect! In this vein, many are making the shift away from synthetic and processed beauty care products, opting for more natural ingredients to support their skin health. We’ve put together a 100% natural skincare routine made of simple, affordable ingredients plus some bonus recipes and tips to help you get that glow.   Natural Skin Routine 31248

Sportstyle Tue, 23.11.2021 - 09:18 New York-based tattoo artist Evan Kim shares how he applies his personal style to new PUMA headwear. The way he sees it, the body is an ideal canvas and tattooing is a unique expression of both the person getting inked and the one administering it. In a similar way, he uses style as an avenue for creative output dressing in a way that combines his Korean roots with inspiration from the city and people around him. Don´t miss to check out the lookbook! New York-based tattoo artist Evan Kim shares how he applies his personal style … 32040

Sportstyle Thu, 02.12.2021 - 14:48 Watch out female athletes and sports fans! PUMA Hoops Creative Director and iconic image maker June Ambrose is leading our first ever Women’s Basketball Clothing Collection. The PUMA “High Court” collection, coached by June, is comprised of basketball-inspired pieces designed to make the wearer feel empowered. The drop features 25 pieces of gear including on-court and off-court footwear and apparel (jackets, leggings, hoodies and bags). Check out our lookbook! PUMA HOOPS CREATIVE DIRECTOR, JUNE AMBROSE LAUNCHES NEW WOMEN’S HOOPS CATEGORY … 32142