If you have any questions about the PUMA share and the financial results of PUMA SE, our Investor Relations team will be happy to help you. Please be aware that we will not reply to questions relating to non-Investor Relations topics.
Sportstyle
Launched in 1968, the PUMA T7 tracksuit marks the meeting of performance design and streetwear. With the signature FORMSTRIP on its sleeves, it has evolved into a symbol of sportstyle identity.
How the T7 defined Sportstyle
Sportstyle
The PUMA SUEDE is a classic for a reason. From neo-tailoring to the noughties literary revival, check out how this tactile, low-profile icon anchors 2026’s shift toward sleek intentionality and grounded street style.
Three trends to pair with SUEDE in 2026
Sportstyle
Four ways to wear the new H-Street Ballet. Match your mood to the different versions of this hybrid shoe, with the elegance of a ballet flat and the technical prowess of a trainer. Whatever the vision, there’s an outfit for you.
On Pointe – 4 Ways to Style the H-Street Ballet
Sportstyle
The office dress code has been rewritten. Master the balance of material, silhouette, heroes, and stealth staples with our guide to 2026’s high-low mix. Read on to learn how to integrate athleisure into your officewear wardrobe.
Athleisure at the Office? 4 Tips to Get It Right
Sportstyle
Few sneakers have shaped culture like the PUMA SUEDE. It stood in iconic moments—from Tommie Smith’s protest to Walt ‘Clyde’ Frazier’s style—and now returns to the spotlight at Paris Fashion Week. Step into its legacy.
A SHOE THAT OUTLASTS TRENDS
The Speedcat’s Next Life: Rise of A Low-Profile Legend
Sportstyle
PUMA Speedcat might just be the ultimate icon of reinvention. The world’s favourite racing flat is racing to new heights with two bold, architectural shifts: Wedge and Ballet. We’re here for styling tips and celebrity inspiration.
The Speedcat’s Next Life: Rise of A Low-Profile Legend
PUMA x EA x Man City: Special Edition Kit Breakdown
Sportstyle
The collaboration two years in the making is here. From the striking design to styling tips, NFC chip to gamer reaction, we share the details of Manchester City’s unique fourth kit. Activate by 10 January!
PUMA x EA x Man City: Special Edition Kit Breakdown
Sportstyle
Learn simple ways to make your activewear last, like washing smarter, reducing wear, repairing early, and storing properly. These six sustainability-minded habits extend the life of your gear and support PUMA’s RE:HACK initiative.
How to Take Proper Care of Your Activewear
Sportstyle
Sportstyle is an ever-evolving creature, simultaneously reacting to and shaping innovation and culture. This season, the trends buzzing across our scanner include sustainability, oversized silhouettes, and warm, grounded tones.
3 Sportstyle Trends We’re Watching This Season
Sportstyle
Longing for a rock-solid core and sexy six-pack? Want to get rid of flapping upper arms? Or would you rather show off a toned bum?
Well, you can have it all.
The shaping superweapon is called TRX (Total Body Resistance Exercise) and it comes in the form of two straps that you either wrap around your feet or hold onto with your hands.
The other end of the straps is anchored to a mounted bar or wall. The point is that you perform exercises using your own body weight as training resistance while standing or lying down.
„Due to a high training intensity, an effective full body workout can be done in only 20 minutes,“ says Thomas Sommer, TRX Trainer and certified Health & Fitness Coach, who has been running TRX classes at PUMA’s Headquarters in Herzogenaurach for more than three years.
During your TRX workout, individual muscles will never be used in isolation, but only within the entire muscle chain, says Thomas. As the TRX straps are loose and therefore constantly moving, more muscle groups are engaged at the same time. Even the small muscles near the joints are being activated. Through this instability, a simple exercise such as a chest press becomes a core stabilization workout.
There is a variety of more than 300 TRX exercises that effectively train every part of your body. Thomas has picked ten of those and demonstrates with Anna Christgau (18), Apprentice at PUMA in Herzogenaurach, how to do them properly.
A shaping Superweapon
Sportstyle
“My motto when I get dressed in the morning is “be different!”. I usually wear PUMA from head to toe, from my tops down to even my socks. I also wear a different pair of PUMA shoes every day. I like to combine my favourite basics, like a shirt or cardigan, with PUMA products and mixing them up in new and interesting ways.
Today, I’m wearing PUMA PB Long Tights – they’re from a couple of seasons ago and I really like their thin, shimmery texture – with white PUMA Discs from our collaboration with Sophia Chang, a basic white shirt, and a sweatshirt from Alife. We have a new collaboration with the label. I think the products will be available online soon!”
How to upgrade your PUMA basics