Sportstyle Tue, 14.03.2017 - 11:00 “Anyone who’s followed him throughout his career will know that his talent goes beyond music.” Words from Adam Petrick, our Global Director for Brand Marketing, about Big Sean. The Grammy nominated, multi-platinum recording artist is the latest cultural influencer from the world of music to join our list of ambassadors. The deal with the rapper follows a new partnership with fellow recording artist The Weeknd last year. As well as the ongoing huge success of our brand’s partnership with Rihanna, who – having just presented her third FENTY PUMA by Rihanna collection in Paris – has more than proven that musicians can be creative in more than one area. Big Sean, whose fourth studio album “I Decided.” landed at No. 1 on the Billboard 200 charts, will act as a global brand ambassador, feature in the next “PUMA Classics” advertising campaign in summer, as well as lend his creativity to our products. “His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family,” said Adam Petrick, Global Director for Brand Marketing. The American rap musician, who already has some experience collaborating with sports brands, will be working alongside our product teams to design an exclusive collection that’s set to release in Spring 2018. Big Sean inks new deal with PUMA 5553

Sportstyle Wed, 29.03.2017 - 12:00 Time to spring-clean your current music selection! We picked out songs that go with nature’s very own theme of revitalisation and recovery. “April showers bring May flowers” – we bring you a fresh spring soundtrack. Spring Awakening Playlist 5575

Sportstyle Tue, 04.04.2017 - 12:00 “Here comes the sun (doo doo doo doo) / Here comes the sun, and I say / It’s all right “. The Beatles knew best. The sun is our friend, especially when it comes to soaking up health-promoting vitamin D. It not only benefits muscles and bones, but our overall mood. Why Vitamin D is our Friend 5542

Sportstyle Fri, 07.04.2017 - 12:00 Start your day right! These healthy and delicious quinoa protein pancakes are the ultimate breakfast treat. They keep you full for long and provide a nutritious kick-off for the day. Healthy Quinoa Pancakes 5642

Sportstyle Sun, 16.04.2017 - 12:00 These Vietnamese-inspired summer rolls are delicious during any season. They are fresh, light and served with a satisfying peanut sauce. You can enjoy them family style with everyone at the table or prepare them as an appetizer or simple lunch. Keep on rollin’! Summer Rolls with Shrimp 5539

Sportstyle Sun, 23.04.2017 - 12:00 Time to kick that afternoon slump for good and get some naturally fuelled bounce back into your life! Natural energy-boosting Tips 5662

Sportstyle Sun, 30.04.2017 - 12:00 This easy open-faced sandwich recipe is the perfect light lunch option or post-workout snack. Colourful ingredients like salmon and avocado add loads of fun to your plate (You eat with your eyes first after all!). Fibre-rich rye will keep you full for a long time, while the fresh herbs provide a flavourful variety. Avocado meets Smoked Salmon 5459

Sportstyle Thu, 18.05.2017 - 13:00 Sure, it’s nice to be digitally connected with your friends, to catch up with the family when you’re far away from home and to be available at all times if your job requires you to be. Sadly, there are some serious side effects of constantly being online though. Digital Detox 5698

Sportstyle Sun, 21.05.2017 - 12:00 “Excuse me, can I please have an almond milk, decaf latte, ¾ full?” When did ordering become so confusing? The good news is, it doesn’t have to be. There is no magic pill when it comes to nutrition. So if you are a classic yo-yo dieter who moves from fad to fad with a few binge periods in between, it’s time to scrap that behaviour and develop an approach that is much more sustainable, healthy and also far more fun. Simple Guidelines for Clean Eating 5995

Sportstyle Tue, 23.05.2017 - 14:08 Who would have thought a capsule collection that would be one of the biggest successes amongst our special collaborations came from a designer that knows how to illustrate, but had never designed sneakers before? Least of all Caroll Lynn, a.k.a. CAREAUX, whose illustrations now grace not only one, but two collections with PUMA. Originally from the Netherlands, 27-year-old Caroll Lynn is primarily an illustrator, but above all she is a sneakerhead. Combining her two passions, she started illustrating sneakers, which she publishes on her blog and Instagram, becoming known for her graphics in the sneaker community. That’s when Yassine Saidi, PUMA’s Senior Head of SELECT, became aware of her and approached her with the idea to collaborate on designs for PUMA. “I was at Sneakerness in Paris when Yassine came to talk to me and asked me: ‘What would you think of launching your own shoes with PUMA’?” Caroll Lynn, who started blogging her designs under the name CAREAUX in 2015, tells us. “At first I didn’t take it so seriously.” Yet she said “Yes, that would be nice!”, not expecting much to come of it. However, a couple of months later, she found herself on a plane to PUMA’s Headquarters in Germany to create her first ever collection. “It was quite funny, because I didn’t prepare myself for it at all,” the illustrator remembers. “I met the whole design team. I was choosing the designs, the colourways… It was a completely new experience for me.” While she frequently made up sneaker illustrations and shared these online, she had never created an actual pair of shoes, which – according to her – is “totally different from being an illustrator.” Until recently, sneakers were clearly “a man’s world,” Caroll Lynn explains. Rihanna with her collaboration with PUMA “opened a lot of doors”, encouraging many young women to add sneakers to their daily outfit. For her PUMA X CAREAUX line, Caroll fuses an optimistic spirit with an artful graphic approach. As her first creations were mostly pink with a lot a floral prints, she was surprised that her designs also appealed another type of consumer: “My collection was mostly designed for women, even though some men liked it as well… Even though the sneakers were pink, guys went crazy about it.” “I didn’t expect this success at all” 6138

Sportstyle Thu, 25.05.2017 - 14:17 Time to get creative and step up your snack game! This basil hummus recipe is prepared quickly and can easily be modified according to your individual taste buds. Just add your favourite herbs or spices. Serve it as a dip with some pita bread, fresh veggies or as a side dish with grilled chicken or fish – hummus is always a good idea! Homemade Basil Hummus 5818

Sportstyle Sun, 04.06.2017 - 12:00 Spring is here! Time for a light and colourful meal to match the season. Our tuna and asparagus salad can easily be prepared and will stay fresh in the fridge for two days. The tuna, white beans and eggs each provide a good dose of protein, while the green asparagus is loaded with important nutrients. Spring Salad 5943