Sportstyle Tue, 19.09.2017 - 13:09 She is everything that today’s female consumer is looking for in a role model – authentic, creative, talented, and fearlessly real, said our Global Director for Brand and Marketing Adam Petrick.   Selena Gomez. Selena Gomez Officially Part Of The Fam! 7054

Sportstyle Fri, 06.10.2017 - 12:01 Eat your fruits and vegetables in style! Eating colourful is not just a treat for your eyes, but also for your health. Eat a Rainbow 6928

Sportstyle Tue, 10.10.2017 - 13:00 We continue to partner with young creatives to expand our Sportstyle portfolio. One of them is Gunner Stahl, one of the most influential and freshest photographers of his generation, who created his own collection of PUMA headwear releasing in Autumn/ Winter ’17. PUMA partners with photographer Gunner Stahl 7302

Sportstyle Wed, 18.10.2017 - 13:01 It is a warm summer evening on October 16, 1968 in Mexico City. Wearing PUMA spikes, American athlete Tommie Smith has just broken the 200m world record at the Summer Games. As the legendary sprinter walks to the victory stand in his black socks, he carries a single PUMA Suede in his left hand and raises his fist in a silent gesture that speaks volumes to the universal fight for equal human rights. The Suede – Strong, Unassuming and Dark 7380

Sportstyle Fri, 20.10.2017 - 12:00 There are people who simply love autumn, can’t wait to put on their coats and jump through the fallen leaves on the ground. And there are people who get terribly blue as fall is arriving. Whether you belong to the first category or the latter, we compiled a playlist with autumnal tracks for you that will make the change of seasons as smooth as possible. Fall Playlist 7267

Sportstyle Thu, 02.11.2017 - 11:00 There is always a second chance! This time it is for those who did not get their hands on one of the mid-cut Parallel Sneakers of the PUMA x XO collection: the second drop of The Weeknd’s debut collection is coming into stores today. The first drop in August was a huge success with a total sell-out of the Parallel. The Weeknd’s Deluxe Denim collection is raw and destroyed 7430

Sportstyle Wed, 08.11.2017 - 12:19 It is a collaboration that could not have been more colourful, more diverse and more exciting. PUMA’s Suede Gully video is a blueprint of contemporary Indian street culture and is taking the country by storm! Suede Gully Collaboration Hits Zeitgeist 7565

Sportstyle Tue, 14.11.2017 - 10:00 It’s time for The Weekend’s third and final chapter of the PUMA x XO Collection! The last drop falls under the motto “Crafted Military” and features sports-inspired pieces with a contemporary street look and feel, with oversized silhouettes, Tibetan-inspired military details, rich embroidery and cut and sew details. Third Drop of The Weeknd’s collection hits stores 7629

Sportstyle Wed, 29.11.2017 - 11:00 “Winter is coming” – so why don’t we make the most of it? Bye-Bye Winter Blues 7506

Sportstyle Mon, 18.12.2017 - 16:02 Do you have holiday blowouts? Do you go back to work feeling hungover, unfit and tired craving another break? Holiday Hacks 7763

Sportstyle Mon, 22.01.2018 - 13:15 Do you achieve the goals you set for yourself? If you haven’t taken the time to think about that yet, take it now. Shifting Gears 7788

Sportstyle Thu, 25.01.2018 - 18:13 „The Godfather“ of urban vinyl toys. That’s what they call Hong Kong based artist Michael Lau. Michael Lau Joins PUMA To Create A Masterpiece 7799