Sportstyle Tue, 07.12.2021 - 08:50 This week, the first Dua Lipa x PUMA Flutur capsule is about to launch. To get you even more excited, Dua & PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don’t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative – the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo. The Story behind the new PUMA X Dua Lipa logo ‘Flutur’ 32557

Sportstyle Wed, 08.12.2021 - 16:01 “Flutur” is the name of the first product collaboration between PUMA and global pop superstar, Dua Lipa. Get ready for this 90’s inspired, four-piece capsule of both apparel and footwear. And, it is just the beginning of what’s to come in 2022, when the full collection will be released. Take a look! THE NEW CAPSULE BY PUMA AND DUA LIPA ‘FLUTUR’ IS COMING SOON 32696

Sportstyle Mon, 13.12.2021 - 17:14 Ciao, welcome to Milan! Are you still looking for a Christmas gift or something festive (but also casual) to wear during the holiday season? If so, the new PUMA & AC Milan streetwear capsule could give you some inspiration. Face of the collection is PUMA athlete, World-Cup winner, and current AC Milan striker Olivier Giroud whose strong professionalism, sense of fashion, and natural panache suit the collection to a tee. Get inspired by modern design from the Italian “fashion capital”. TAKE A LOOK AT THE NEW PUMA AND AC MILAN STREETWEAR CAPSULE 32909

Sportstyle Mon, 27.12.2021 - 10:00 The colder months are settling in and that mean our bodies are shifting. Needing more rest, craving different foods ─ these are all really natural and normal aspects of a changing season. But totally leaning into that sluggish feeling and skipping out on regular physical activity isn’t going to be helpful or healthy in the long run … So it’s time to get creative! Exploring new forms of movement is a great way to snap out of your workout funk, so here are some unusual suggestions to help shake things up and get your sweat back on.    PUMA Fitness Tips: Fun Workout Alternatives to Get Moving Again 33144

Sportstyle Wed, 29.12.2021 - 10:00 Have you ever chased a health or fitness goal only to have it fall flat in a matter of weeks? If you have, rest assured you’re not alone – only 30% of goal setters achieve what they set out to do. And studies suggest that a mere 20% of people set goals in the first place! Well-being at PUMA: The Power of planning 32155

Sportstyle Mon, 03.01.2022 - 11:00 The last two years have been challenging worldwide. A series of lockdowns and social isolation has left many people feeling stressed, unhappy, overwhelmed and burnt out. Studies show a rise in distress and unease. We need to do what we can as individuals to focus on rebuilding the foundations of our happiness. Trail running with PUMA Voyage Nitro: The ultimate exercise therapy 33090

Sportstyle Sat, 29.01.2022 - 10:00 Sometimes getting to the gym can be a little difficult ─ be it due to a lack of motivation, missing transportation or a certain global pandemic. That’s why home bodyweight workouts can be a lifesaver and gamechanger. We’ve put together a few comprehensive home circuits that exclusively make use of your bodyweight, with some bonus alignment cues and modification ideas to keep in mind. Bodyweight Exclusive Home Workouts 34025

Sportstyle Sat, 05.02.2022 - 11:43 Did you know that one in four people worldwide suffer from mental health disorders? That’s a huge number. And while medication and psychological support play their role in improving mental health, studies have shown that being physically active can have a significantly positive impact. Regular aerobic exercise such as walking, running, or swimming help to calm the nervous system through reducing the “fight or flight” response that is common in people who are stressed. It was found that aerobic exercise also has a place in helping those with ADHD (Attention-Deficit Disorder) by increasing energy while reducing fatigue, feelings of confusion and depression. Meditative movements such as yoga or tai chi have been found to be useful for boosting mental health through shifting posture and focusing on breath, bodily sensations and position in space which all make positive changes in the brain. And regular exercise like cycling or gym-based strength, flexibility, balance or aerobic training can also reduce negative feelings associated with depression. In fact, studies suggest that exercise can be as effective as medication and psychotherapy for depression. Move for mental health 33975

Sportstyle Tue, 08.02.2022 - 10:46 Welcome to the PUMA Crystal Galaxy! ✨???? This collection is made for women who radiate positivity and shine bright. As part of our She Moves Us platform, the campaign images feature strong and empowered women, such as Olympic sprinter Imani-Lara Lansiquot. Check out the capsule & the lookbook! She Moves Us: PUMA’s new Crystal Galaxy Capsule 34278

Sportstyle Wed, 16.02.2022 - 11:26 We just expanded our Rider franchise with the Kosmo Rider, a new shapeshifting addition all about self-expression. We were lucky to win musician Drew Sycamore as a model for the new kicks. Check out the futuristic lookbook of the shoot. REALITY REIMAGINED – PUMA’S NEW KOSMO RIDER 34478

Sportstyle Sun, 06.03.2022 - 10:00 Parisian house AMI joins the PUMA family! The collaboration puts together tailoring and innovative sportswear design. Our campaign features Romeo Beckham and Mia Regan. They take inspiration from how happiness starts with the people you surround yourself with. The debut PUMA x AMI wardrobe is inspired by a new era of achievement – one that doesn’t conform to a specific gender, individual, or appearance. Take a look at the collection, behind the scenes and read the interview with Romeo & Mia. PUMA AND AMI HAVE PARTNERED TO CELEBRATE FAMILY AND FRIENDS WITH AN EXCLUSIVE C… 34955

Sportstyle Thu, 14.04.2022 - 11:20 Taking inspiration from the streets and the SUEDE, these trainers feature a stacked rubber sole to give them an edgy, layered look. Elevate your style with Mayze! CATch Up spoke to two of the lead designers, Hyon Park (Lead Designer Sportstyle Footwear) & Andrea García (Teamhead Design Sportstyle Footwear) about the design process of the popular silhouette and the inspiration behind it. Interview with PUMA Lead Designers about the popular Mayze silhouette 36058