If you have any questions about the PUMA share and the financial results of PUMA SE, our Investor Relations team will be happy to help you. Please be aware that we will not reply to questions relating to non-Investor Relations topics.
Sportstyle
We all love a good squat rack or elliptical machine, but these days we’re spending a lot more time WFH (Working out From Home). So what better moment to get creative and hack your home studio? We’ve rounded up some of the most underrated fitness equipment that will take your living room routine to the next level.
Underrated Fitness Equipment
Sportstyle
Starting your day off by gargling a mouthful of oil may seem a bit strange, but practitioners of ‘oil pulling’ swear it is an important part of a complete dental hygiene regime. This age-old method has a band of loyal advocates touting its numerous health benefits, including reducing cavities, gingivitis and bad breath. But should you really start swapping your mouthwash for coconut oil?
In Focus: Oil Pulling
Sportstyle
Many people look to exercise and nutrition as the foundation for good health. And even though combined, healthy eating and movement can have a profoundly positive impact on health, if you are building from an unstable base then your progress is likely to topple.
When educating clients, I begin with two (very much intertwined) focus points: sleep and stress. If either of these two are significantly out of balance, intense exercise can exacerbate the problem and healthy nutritional habits may be difficult to keep. Furthermore, these two aspects are very much linked, compounding the scale of their impact. While gradual change in daily habits may seem like a slow solution, the time and energy dedicated toward improving quality sleep and reducing stress is completely life altering.
Get the foundations right
TWO ICONS OF FAST UNITE FOR THE LIMITED-EDITION PUMA KING PLATINUM 911 LEGACY
SportstyleSport
It is a new spin on the classic PUMA KING. We like to introduce you to the PUMA KING Platinum 911 Legacy football boot. A partnership inspired by two celebrated designs; the Porsche 911 first launched in 1964 and the PUMA KING dating from 1968.
The KING Platinum 911 Legacy pays tribute to the iconic sports car with 911 pairs in a striking Poppy Red colorway. The new, limited-edition, highly engineered boot has the latest in performance technology. The super-soft K-Leather upper is enhanced with 3D touch texture and PUMA exclusive Lazertouch technology for refined touch and feel on the ball.
The fit is enhanced with a snug knitted tongue and the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole make the PUMA KING Platinum 911 Legacy the fastest and lightest PUMA KING ever.
Want a pair of the limited boots? Then be fast yourself. The PUMA KING Platinum 911 Legacy is available soon on PUMA.com.
TWO ICONS OF FAST UNITE FOR THE LIMITED-EDITION PUMA KING PLATINUM 911 LEGACY
PUMA SIGNS DJ SNAKE AS AMBASSADOR FOR THE NEW MIRAGE SNEAKER FRANCHISE
Sportstyle
We partner with famed French DJ and record producer, William Sami Étienne Grigahcine, better known by his stage name DJ Snake. He is global ambassador for PUMA’s newest sneaker franchise, the Mirage.
The Mirage has been brought back from the PUMA Archive and revamped with a new perspective on street style, using inspiration from the world of DJs and electronic dance music.
PUMA SIGNS DJ SNAKE AS AMBASSADOR FOR THE NEW MIRAGE SNEAKER FRANCHISE
KIDSUPER BRINGS CREATIVITY TO NEW LEVELS IN LATEST PUMA COLLECTION
Sportstyle
PUMA and creative artist collective KidSuper Studios are back for another football-inspired, co-branded collection, which is infused with boundless imagination and continues to explore KidSuper’s artistic and experimental way of thinking.
KIDSUPER BRINGS CREATIVITY TO NEW LEVELS IN LATEST PUMA COLLECTION
SHE MOVES US – NOMZAMO MBATHA LAUNCHES FIRST COLLECTION WITH PUMA
Sportstyle
We would like to introduce you to South African born actress and human rights activist, Nomzamo Mbatha. Nomzamo is part of our SHE MOVES US campaign. Now she launches her debut PUMA collection in the African market: Shandu, an ode to the tribe into which she was born in KwaMashu and her grandmother Mildred. The collection of footwear, apparel and accessories for women was designed around Nomzamo’s lifestyle of intense travel, activism and the African summer.
“Like me, this collection is African through and through,” says Nomzamo. “It is an ode to the very family and clan that I come from. My grandmother has always pushed me to open my eyes to the world and known that each of my dreams is attainable. She taught me how to stay humble but sassy, and how to love and accept myself, how to remain true to who I am, and most importantly: where I come from. That’s exactly why this collection couldn’t have been called anything other than Shandu. It is a tribute to my family and clan, and a thank you to them for helping me break barriers.”
SHE MOVES US – NOMZAMO MBATHA LAUNCHES FIRST COLLECTION WITH PUMA
In the spotlight: PUMA´s latest waist bag trends for Spring 2021
Sportstyle
It has been International Waist Bag Day the other day. Time to have a look at PUMA´s waist bag spring styles. They were never really out of style – whether you call it waist bag, fanny pack, bum bag or belt bag, there is hardly another accessory that can fit all styles and all occasions like this one.
Dedicated to those who are feeling difficult to carry a purse or wallet can just opt for the waist pack as it just sticks around your hip or waist. The waist bag´s are considered to be one of the most fashionable accessories of the 1980s. These small bags are perfect for storing small items like your phone, money, keys and other essentials in an easy to reach and comfortable position, whether that’s around your waist or across your chest. Get your #ootd (outfit of the day) inspiration with the latest PUMA waist bag styles:
In the spotlight: PUMA´s latest waist bag trends for Spring 2021
Sportstyle
If you recall way back to your highschool science class, minerals are essential elements found in the earth. Our bodies need a regular supply of them to properly function. Minerals help to build and maintain strong teeth and bones, control body fluids in the cells and transform the food we eat into energy. Plus we need them for heart and brain functioning and production of vital hormones and enzymes… basically they’re really important!
Minerals are found in a variety of foods and while all are essential, the body requires more of some than it does of others. They can be divided into major minerals (macrominerals) and trace minerals (microminerals).
Macrominerals are needed in larger amounts and include calcium, sodium, chloride, potassium, phosphorus and magnesium.
Microminerals are equally important but needed in smaller levels and include iron, zinc, iodine, selenium, copper, manganese, fluoride, chromium and molybdenum.
It could get overwhelming trying to keep track of all these elements, but in truth most of us get the nutrients we need by eating a healthy and properly balanced diet. However just to be sure, we’ve put together a checklist of some foods most abundant in fundamental minerals to make it easier for you to be on top of your game and steer clear of nutritional deficiencies.
15 Foods Incredibly Rich in Minerals
Make it happen: The power of planning in getting results
Sportstyle
We live in a fast-paced world. Without planning, our days, weeks and months get so easily taken over by a barrage of tasks and appointments. Without us even realizing, our schedules have been hijacked, and our well-intended goals slip into the gutter. Knowing what we want to achieve is only the starting point of the path to success. We also need a solid understanding of why that goal is important to us and how to get there, and then work towards it intentionally and consistently.
If you want to develop a quality plan, follow the five steps below to give yourself a better chance of success:
Make it happen: The power of planning in getting results
Sportstyle
Welcome to PUMA´s new Suede Mayu. Our new silhouette transforms the iconic Suede by playing with exaggerated proportions, a modern lens, and playful colors. Dua Lipa is wearing the Suede Mayu in a fashion-forward ensemble in her newest PUMA campaign, shot by legendary photographer Mario Sorrenti.
Suede Mayu is a chic take on a classic, with over-the-top proportions and a wrapped platform midsole. It’s cool, comfy, and inherently versatile, making it the perfect everyday shoe. As the face of the new silhouette, Dua plays dress up with the new Suede Mayu, captured by Mario Sorrenti in a stylish dressing room for this campaign.
DUA LIPA STUNS IN PUMA’S NEW SUEDE MAYU