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Sportstyle
PUMA and streetwear brand The Hundreds teamed up to take a fresh perspective on streetwear. The outcome of their recently launched collaboration are unique products celebrating “the cliques”, four cultural profiles from the past three decades.
PUMA x The Hundreds
Sportstyle
This spring it’s all about neon and pastel-colors and classic white essentials. We collected our favorite PUMA picks, which will help you to prepare you for the upcoming season. These key pieces will put a spring spark into your step, both outside and at home.
PUMA’s picks for spring footwear
The Rudolf Dassler Legacy Collection honors the past and embraces the future
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PUMA honors the legacy of its founder in the Rudolf Dassler Legacy Collection, which includes PUMA’s timeless classics that continue to stay on trend. A selection of the most iconic silhouettes from the track, the court and the streets were brought back from the PUMA Archive and revamped for this lifestyle collection. Let’s have a look at the history of the nine shoes.
The Rudolf Dassler Legacy Collection honors the past and embraces the future
Sportstyle
Pride trips may have been cancelled or postponed, but we celebrate either way!
We spread the message of love and unity alongside PUMA ambassador and LGBTQ+ activist Cara Delevingne with the launch of the From PUMA with Love pack to celebrate Pride Month.
The 13-piece lineup of brightly colored loungewear, shoes, and hoodies are made to be worn with pride, featuring rainbow designs and bold graphics. The pieces are designed so people can wear them every day, not just during Pride month. So no matter where you are or how you choose to celebrate this year, we’ll be right there with you!
FROM PUMA WITH LOVE
PUMA Celebrates the Power of Sport With “Unity Collection”
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We are thrilled to introduce the PUMA Unity Collection. This unisex collection is inspired by world unity in all of its forms! As part of the collection launch and other efforts during the past weeks, PUMA has committed to donate a total of $200,000 USD to the U.N. COVID-19 Solidarity Response Fund.
PUMA Celebrates the Power of Sport With “Unity Collection”
Sportstyle
What comes to mind when you hear the words self-care? Is it something along the lines of a bubble bath, luxurious face mask and a cheeky glass of wine (maybe all at the same time)? While these types of indulgences are all well and good, if they are your only methods to cope with stress and truly address your well-being then perhaps you have bought into the hype of #selfcare and slightly missed the mark on what it really is.
Self-Care
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Aerobic exercise, like running, is widely known for boasting seemingly endless health benefits. But for those of us who are inspired to go long, competing in marathon and ultra-marathon distance events, we risk blurring the line between health and performance. As the ultra-community grows and large distances become mainstream, it seems more people are taking part in a “couch to 100km” journey. And while training for ultra-running is inherently a healthy process, there are aspects of high volume training, especially during the heat of summer, that can tip the balance.
The risk in ultra-distance training is often in direct relation to overtraining, or more importantly under recovering. Over training is common in almost every sport and occurs when an athlete completes more training than their body can recover from. Tell-tale signs of overtraining include a decline in performance, increased inflammation, poor sleep quality, nausea, reduced motivation, decreased strength, tightness, training fatigue, increased heart rate, reduced immune system function and muscle/joint tenderness.
So how much is too much? The answer (unsatisfyingly) is: it depends. Managing load is highly individual and what is considered overtraining for one person may be completely manageable for another. And while there is a marked increase of risk found in people running over 15 hours per week, beginner runners may find 5 hours per week produce a similar outcome.
Going long!
PUMA debuts J.Cole’s first signature basketball sneaker, the RS-Dreamer
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With the NBA 2019-20 season comeback, J. Cole‘s signature PUMA sneaker has begun popping up on court, worn by PUMA Hoops team members. The new RS-Dreamer kicked off at the league’s ‘Orlando Bubble’.
This first signature basketball sneaker is intended to be worn both on and off the court – equipped with the latest technology, while having a fashion-forward and disruptive design.
PUMA debuts J.Cole’s first signature basketball sneaker, the RS-Dreamer
PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC
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As part of a sponsored research collaboration with MIT Design Lab, PUMA created cushioning technology XETIC. With XETIC a new era starts by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation provides for an excellent comfort for walking and is first introduced in a new street-ready sneaker called Calibrate Runner.
PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC
Sportstyle
Enthusiasts of low-carb diets claim that they provide optimal nutrition, and indeed they are becoming one of the hottest trends around the world. But with this mainstream popularity come many myths and misconceptions surrounding the low-carb lifestyle. We have collected some of the most common facts and fictions about this nutritional approach and broken them down for you.
Plus, stick around for a delicious low-carb recipe just in time for summer.
The Low-Carb Lifestyle