Sportstyle Mon, 23.11.2020 - 11:59 The World’s Fastest Sneaker Pre-Release took place this month in only 2.7 seconds. The PUMA x Porsche collection inspired by the 911 Turbo is (almost) sold out in North America. These ICONS OF FAST are a collection of eight different sneakers, celebrating eighth generations of the famous 911 Turbo. The kicks are limited to 1000 units per color across all sizes.   This exclusive collection is only available in North America. One day before the official launch, a special pre-release on November 16 gave fans the opportunity to purchase the limited-edition sneakers early – but only if they’re fast enough. The window to buy the sneakers was only 2.7 seconds, inspired by the 0 to 100 km/h (0 – 60 mph) sprint of the Porsche 911 Turbo. Main sales started one day later and only a few shoes are still available on either PUMA.com (North America), our PUMA NYC flagship store, selected Porsche Stores or on Porsche-design.com   Honour the sports car in an entirely new way Generations of automotive enthusiasts have come to appreciate the heritage of the Porsche 911 Turbo. Establishing a new era in the 1970s, this icon set a benchmark for the sports car maker’s top-of-the-line 911 variant for its entire production. When the first turbo model was unleashed in 1975, it was back than the fastest production car in Germany. So, it was just a matter of time until PUMA and Porsche would cross paths to create a limited and unique footwear line celebrating the legacy of the eight generations of the Porsche 911 Turbo – an ideal match to the PUMA mission “Forever Faster.” The Future Rider represents the first four generations of air-cooled 911 Turbos, Type 930 3.0 L and 3.3 L, Type 964 and Type 993. The Speedcat picks up the more recent Turbo variants, the Type 996, 997, 991 and 992. PUMA launched ICONS OF FAST together with PORSCHE in just 2.7 seconds 23016

Sportstyle Fri, 27.11.2020 - 12:32 Box breathing or square breathing is a breath technique primarily used to reduce stress. This slow, structured form of breathing helps to reset the body in high stress situations and is often utilized by those in high-stress jobs to remain calm and focused. This technique can also be adapted to everyday situations that trigger high levels of stress or panic. For example, preparing for athletic competition, public speaking, facing a fear or confronting a tricky situation. Box breathing essentially helps to calm the response of our sympathetic nervous system which triggers the fight-or-flight mode in dangerous and stressful situations while dialing up the input from our parasympathetic nervous system. Studies suggest that box breathing offers both immediate and long-term benefits in reducing stress, improving focus and boosting mood, clarity and overall, positively affecting mental health – the most benefits seen by those practicing it long-term.   Slow it down with Box Breathing 23164

Sportstyle Sport Wed, 09.12.2020 - 14:28 Neymar Jr. shows us his new boots and they’re craZy. Welcome to the world of FUTURE Z. The ground-breaking new FUTURE Z1.1 has been developed and engineered to enhance the playing style of the world’s most dynamic playmaker. Built around an adaptive FUZIONFIT+ compression band, the FUTURE Z provides optimal lock-in and support for movement so explosive it will drive the opposition craZy. The eye-catching new boot integrates an innovative Z-shaped Dynamic Motion System outsole for multidirectional movement and traction, with a thin layer of GripControl Pro applied to the upper material for superior touch and ball control.   PUMA AND NEYMAR JR. DRIVE THEM CRAZY WITH THE FUTURE Z TEASER EDITION 23339

Sportstyle Thu, 10.12.2020 - 10:19 To celebrate the 2020 edition of our PUMA SUEDE, we have teamed up with musician Ghetts to launch the Suede Music Studio in partnership with Spotify. The London-based studio is a music platform from PUMA, available during the COVID-19 pandemic for up & coming artists requiring a space to make music. It’s been a tough year, also for musicians – no music venues, no live performances, no touring, no budget. However, this leads many artists to be more creative than ever. In order to support the music scene, we opened the Suede Music Studio. The studio is based in West London and pays homage to PUMA Suede’s connection with music and culture, focusing on emerging talent in the UK by providing creatives with a new recording space. Our Suede Music Studio partners with legendary East London lyricist Ghetts, who mentored and partnered up with two up-and-coming artists from his hometown. Over the last weeks, several artists, such as: Big Tobz, 3 Shots of Tequila and Jaz Karis have joined Ghetts on the list of artists who have enjoyed creating and making music in the Studio. Suede Music Studio stays open through to April 2021 with the likes Shaybo, Remel London and No Signal scheduled to use it to create and release content for us all to enjoy. Importantly, we are also supporting the community by giving aspiring young artists access to studio sessions and a music mentor. The studio tracks and playlists created by the artists are available on Spotify.  PUMA launches SUEDE Music #ForAllTime 23326

Sportstyle Mon, 14.12.2020 - 10:04 We are all spending a lot more time at home these days, often without easy access to our favourite gym equipment. But the situation doesn’t have to be a body breaker— this time can be spent figuring out a strong and sweaty circuit to do in the privacy of your own space. WFH (workout from home) and build your back with these simple exercises and explanations.   Build a Strong Back Without a Gym 23417

Sportstyle Thu, 07.01.2021 - 13:32 Mandatory quarantining and city lockdowns have meant huge changes of routine and this has had a flow-on effect to individuals’ health, fitness and strength. As a trainer, I have seen some people flourish, boosting their strength, fitness and mental health at home despite the lack of equipment and environmental changes. And yet others have really struggled without their standard routine, feeling flat, weak and overweight. The difference between these two? Creating a new routine, a “new normal” adjusted to this change in circumstance, making exercise an integral part of each week.   The common barriers that crop up working from home are a lack of motivation to train, not knowing how to train without equipment and weak boundaries in regards to work time vs personal time. Let’s run through these aspects to make a plan for your 2021 at-home strength training.   Lockdown Gains 21952

Sportstyle Fri, 08.01.2021 - 10:27 No excuses! Prepare to challenge yourself in 2021and join the world of strength and high-intensity fitness. We now have the right tool to do so. The all-new PUMA FUSE training shoe has been tried and tested by PUMA´sathletes.   This week, we revealed our all-new cross-training shoe, FUSE. Whether it’s box jumps, jump rope workouts, wall balls squats or other heavy lifts, this shoe doesn’t shy away from any workout. With stability and functionality in mind, we completely reconfigured the industry’s basic cross-training shoe. Renovated with equal parts function and finesse, it is designed to reconstruct your muscles and mentality.   ATHLETE CERTIFIED STRENGTH: PUMA’S ALL-NEW FUSE TRAINER 23520

Sportstyle Sun, 10.01.2021 - 16:00 Change isn’t always easy – humans are hardwired to choose the path of least resistance, therefore, trying to break an ingrained habit can seem impossible. By neglecting to plan, people often set themselves up for failure, especially when it comes to this time of year. Despite our will to change, the impact of our environment is overpowering and plays a large role in determining the outcome. To make successful long-term habit change, it’s vital that the new habit can be integrated effortlessly. By taking time to make a plan for each habit you will have the best chance of maintaining that change over time.   Try these five simple hacks to make sure you are set for long-term, positive change:   Habit hacks 23496

Sportstyle Wed, 13.01.2021 - 14:24 PUMA teams up with Peanuts for a new line of footwear, apparel, and accessories for adults and kids featuring Charles M. Schulz’s classic characters. PUMA teams up with Peanuts for a new collection 23572

Sportstyle Fri, 15.01.2021 - 18:04 It’s wearable art! PUMA and Hong Kong based artist Michael Lau are teaming up again for a first full collection of footwear, apparel and accessories, inspired by the creation of a product for a “SAMPLE” collection. THE ART OF THE PROCESS: NEW COLLECTION FROM PUMA AND MICHAEL LAU 23663

Sportstyle Tue, 19.01.2021 - 13:18 Forget the do’s and don’ts that beauty magazines love to dictate; fashion is about wearing what you feel good in and embracing your own personal style! And the new PUMA FASHION REBELS Collection was designed with this in mind. Made for rebels and leaders, those who dare to stand out, don’t care for following the rules and aren’t afraid to show their wild side. We’ve woven together a bold outfit inspired by the rebellious nature of the newest additions to the sneaker crew. PUMA’S FASHION REBELS COLLECTION 23730

Sportstyle Fri, 22.01.2021 - 13:01 PUMA has launched J. Cole’s second signature basketball sneaker, the RS-DREAMER 2. After the major success of the first RS-Dreamer in summer 2020, the RS-DREAMER 2 inspires athletes and dreamers to achieve their highest potential and desires, on and off the court. PUMA launches J. Cole’s second signature sneaker, the RS-Dreamer 2 23841