Sportstyle Mon, 05.07.2021 - 09:31 Meditation. You’ve probably heard about it in the media a million times lately, and the topic can be intimidating if you have never done it. But meditation doesn’t have to be daunting and by diving into a practise of some sort you will quickly notice improvements to your quality of life. We have outlined some simple meditation methods and tips to get started. Take a deep breath, sit back, relax and enjoy!   Meditation 27968

Sportstyle Thu, 08.07.2021 - 10:53 We delve deeper into motorsport history with our BMW M Motorsport Autumn/Winter ´21 Collection. The design inspiration ranges from the iconic BMW M1 Procar to the looks of historical race suits for men and women. A fresh retro approach 28177

Sportstyle Sat, 17.07.2021 - 11:30 Are you putting in the work without reaping the reward? Performance plateaus can be frustrating to say the least. And often the temptation is to compensate with overtraining further impairing performance. Not good. When you are training hard to improve, this is not the result you want. So where to go from here? By balancing consistent training with adequate recovery, the answer is: UP!   Yes, improving performance is about training hard but it is important to get your head around the vital role of recovery in performance. Effective recovery techniques are essential for the body to repair and rebuild while reducing the risk of injury. Under-recover and you will most likely end up injured or burnt out. Undertrain and you may end up unfit and disappointed. Rather than stacking on training load, direct your focus to the basics; consistent and specific training, quality sleep, stress reduction and adequate fueling. With the big stuff in order, you will be well on your way to building better performance and getting the results you deserve. The basics of performance 27969

Sportstyle Mon, 26.07.2021 - 12:18 These kicks come in summer-ready color combinations and are the latest style of PUMA’s popular Rider franchise. The PUMA Wild Rider is inspired by the movement and motion of city life – always going forward, further, faster, and beyond. Here are the best star twinning Wild Rider moments, brought to you by JAY-Z, Neymar Jr., Esmeralda Ugalde, Colm Dillane, Suso, Hyunyoung and more stylish celebrities and influencers. Get inspired! The best star twinning PUMA Wild Rider moments, brought to you by JAY-Z, Neymar… 28700

Sportstyle Wed, 28.07.2021 - 10:59 When I first became a Personal Trainer, I focused heavily on short term goals, changes in body composition, training for a race or a particular strength goal. And although short term goals are an important part of staying motivated and continually improving, I realized that simply building an active lifestyle trumps all.   This became even more clear as I worked more with adults of 60y+, noticing a huge discrepancy in the quality of life between those who had regularly exercised and those who hadn’t. It became evident that being active across a lifetime pays off, not only physically but mentally too. WHACK. I realized it was important to train with the future in mind right now, despite age. The media sell short term goals as a quick fix to motivation, and while it is satisfying to be able to achieve that pull up goal or run a half marathon, the long game is where it’s at. Training for our future selves doesn’t need to feel abstract. The best thing about it is the benefits start tomorrow and will only increase for the rest of your life. So how can regular exercise improve future quality of life?   Training for the future "you" 28769

Sportstyle Fri, 13.08.2021 - 09:50 The Wild Rider is PUMA’s latest lifestyle model, designed as a street equivalent to our Fast Rider, which was originally a performance shoe for urban runners. While the influences are clearly performance, the Wild Rider is a lifestyle shoe through and through. We asked Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle at PUMA about the heritage and the future of the PUMA Wild Rider. Interview with Rafael Nespereira Herrero, Senior Global Product Marketing Manag… 29151

Sportstyle Mon, 16.08.2021 - 19:01 Global pop superstar and fashion icon Dua Lipa is seen sporting our recently released PUMA Suede Mayu. Dua  played with her style in the latest campaign shot by Mario Sorrenti, as she is seen pairing the newest colorway of the Suede Mayu with a black skirt, a knot crop top, and a chainmail camisole – showing how versatile the shoe can really be. PUMA SUEDE MAYU: DUA LIPA CONFIRMS THAT A PLATFORM NEVER GOES OUT OF STYLE 29287

Sportstyle Sat, 28.08.2021 - 12:00 Don’t let the hardcore reputation of High Intensity Interval Training put you off– HIIT is ideal for almost anyone. Swapping between bursts of vigorous activity and rest, it’s all about perceived effort which makes it subjective: you get to customize your experience. Discover the effective, fast and fun world of HIIT with this beginner friendly plan.   Beginner Friendly HIIT Workouts 29672

Sportstyle Mon, 30.08.2021 - 12:03 We just released our MMQ line, a premium take on classic PUMA sportswear. Who is a better face of a campaign of a collection synonymous with craftsmanship and quality, than football legend Thierry Henry? MMQ, short for “Macht’s mit Qualität” translates to “Made with Quality.” This theme serves as the inspiration for elevated apparel and sneakers. Take a look! THIERRY HENRY WEARS A PREMIUM TAKE ON PUMA’S CLASSIC SPORTSWEAR 29611

Sportstyle Wed, 08.09.2021 - 14:18 PUMA Select partner KidSuper has won the prestigious Lagerfeld Prize, which is awarded to up and coming talents in the fashion industry. KidSuper was selected from some 1,700 entries of which a jury picked 20 semifinalists, who were given the chance to show off their designs at the showrooms of the Paris headquarters of luxury fashion group LVMH. At the end of that process, nine finalists remained. KidSuper Studios is a homegrown artist collective based in Brooklyn, New York. In 2021, KidSuper joined PUMA for a second season and offered its unique perspective on a series of unexpected collection pieces. Bringing KidSuper founder Colm Dillane’s artwork to life, PUMA entered the crazy and colorful world of KidSuper, where classics were transformed into never-before-seen designs. KidSuper founder Colm Dillane received the award together with two other designers.   View this post on Instagram   A post shared by KidSuper (@kidsuper) “From where I come from, from a streetwear perspective, it was always like: what can we get everyone to work towards, and how do the clothes encapsulate that?,” Colm told reporters after receiving the prize. “For me, they’re colorful, they’re joyful. The clothes are the merch that funds the community. It’s what pays for the KidSuper space which has a recording studio, which people can live in and work out of, and do photoshoots and all that stuff.” From all of us at PUMA, well done KidSuper! PUMA Select Partner Kidsuper wins prestigious Lagerfeld Prize 29843

Sportstyle Thu, 16.09.2021 - 14:51 This season we gave an iconic silhouette a high fashion makeover – the PUMA Suede Mayu was born. These kicks are a bold and irreverent take on the classic Suede. To celebrate the silhouette and the strong women the shoe was created for, we cooperated with artist Agatha Powa for a photo exhibition in PUMA´s Berlin Store. The exhibition “Like ne ba – Like my mother” aims to underline the natural beauty, power, resilience, versatility and strength young mothers embody. The photo series depicts one of the many amazing women in the local creative community in Berlin, Germany. The exhibition runs until September 30, 2021. Learn more about the exhibition itself, the artist and creative idea behind it as well as the exciting guests that joined the opening on Tuesday this week. THE OPENING OF THE SUEDE MAYU PHOTO EXHIBITION AT PUMA STORE IN CENTRAL BERLIN 29967

Sportstyle Sat, 18.09.2021 - 12:00 We are partnering with the iconic design house and department store Liberty for the first time to bring a luxe touch to a streetwear collection. It has a truly feminine aesthetic and was created to celebrate strong women. The collection includes a wide range of both fashion and training footwear, apparel, and accessories. Embroidery and vibrant colors add a bold and feminine touch to PUMA’s footwear styles; the selection includes the Wild Rider, Basket, Cruise Rider, Suede Mayu, and for training, the Forever XT. The apparel items expand beyond PUMA’s classic silhouettes, with unique pieces like a reversible kimono, a flowy floral dress, and a performance leotard. The accessories offer a subtle touch of floral for any look with a cap, shopping bag, and mini purse offering. The collection look book and campaign images were shot on an all-female crew, profiling bold and confident women from across a variety of fields to celebrate their success, each in their own unique look. Check out the look book and interview! MADE FOR THE WILDFLOWERS: PUMA AND LIBERTY CELEBRATE STRONG WOMEN 29917