Sportstyle Tue, 19.04.2022 - 15:12 Summer is just around the corner. Fittingly, international model Winnie Harlow gives us inspiration on what to wear on the beach. Winnie is part of our SHE MOVES US platform and presents our latest PUMA bodywear & swimwear for women. The focus of the campaign is on confidence and boldness. But take a look for yourself! Here is the lookbook! WINNIE HARLOW CELEBRATES CONFIDENCE IN PUMA BODYWEAR & SWIMWEAR 36336

Sportstyle Fri, 29.04.2022 - 12:34 FOR ALL TIME! This year we will be highlighting PUMA’s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our ‘FOR ALL TIME’ campaign will communicate PUMA’s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years. PUMA LAUNCHES “FOR ALL TIME” A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULT… 36664

Sportstyle Mon, 02.05.2022 - 16:00 Our PUMA X Modibodi® collection is now on sale!  🎉      As part of the launch of our leak-proof underwear collection, we have commissioned a global survey that investigated the reason girls are leaving sport. Sport is all about numbers. And when it comes to the celebration of sport, the goals kicked, and games won are the numbers that take centre stage. But there’s series of numbers that are less well-known: the number of girls leaving sport daily, due to shame and fear of leaks. Read more! 1 in 2 girls are quitting sport due to periods, according to new global report … 36607

Sportstyle Wed, 04.05.2022 - 12:08 Reduce – reuse – recycle! This is a mission Nicole McLaughlin is trying to live to the fullest. We had the pleasure to welcome the New York-based designer at our PUMA headquarters this week. Nicole’s art is all about upcycling and sustainable fashion. Whether it is transforming an old PUMA basketball into a pump up glove or a T7 tracksuit made of PUMA sample backpacks: The unexpected translation of materials allows Nicole to uniquely highlight the sustainability message to a wider audience. Her 788.000 followers on instagram would probably agree. CATch Up had a speed interview with Nicole to get to know her a bit better. She also talks about her unique work and style, her perception around waste and sustainable design, planned PUMA projects and her significant focus on workshops to help people realize the possibilities of pre-existing items. PUMA interview with Brooklyn-based upcycling artist and designer Nicole McLaugh… 36734

Sportstyle Fri, 06.05.2022 - 10:51 Future meets retro! In 1990, PUMA introduced its most advanced cushioning yet: TRINOMIC. Applied across a wide range and variety of shoes, this innovative technology was a hexagonal system in the sole that compressed and rebounded load. The secret of TRINOMIC 36870

Sportstyle Mon, 16.05.2022 - 14:39 Do you already have a stylish cap for the summer? We’ve got something for you! We are shaking up the headwear market with the launch of our “Hometown Heroes”, a freshly designed and limited edition hat collection featuring three cap styles. The collection will be supported by our PUMA ambassadors Neymar Jr., Christian Pulisic, Myke Towers, and Kyle Kuzma. On Saturday we officially launched the first capsule in New York City together with Upscale Vandal. We’ll be covering the launch event in more detail soon, but for now you can check out the caps’ lookbook and learn more about what “Hometown Heroes” means. PUMA LAUNCHES HOMETOWN HEROES COLLECTION WITH UPSCALE VANDAL’S MIKE CAMARGO 37250

Sportstyle Wed, 18.05.2022 - 11:20 Last weekend was the launch event for our first Hometown Heroes caps capsule. And would there be a better place for it than New York City? In our Flag Ship Store on 5th Avenue we welcomed 100 guests exclusively to introduce them to the new modern headwear with a historic background. Among them were fashion influencers, bloggers and designers from the New York scene. One of the highlights was a panel discussion with Mike Camargo (Upscale Vandal), Buck$y Luchiiano, Walter Harvin, Julissa Lee, hosted by Liz Beecroft. Check out some images from the event! PUMA´s exclusive Hometown Heroes launch event in New York City, USA 37379

Sportstyle Sport Fri, 20.05.2022 - 15:35 PUMA has launched an exclusive collection to mark the 100th birthday of German graphic designer Otl Aicher and the 50th anniversary of his sport-pictograms for the Olympic Games 1972 in Munich. The 13-piece collection was presented at an event at the PUMA store in Munich this week. PUMA HEROES COLLECTION FEATURES OTL AICHER’S ICONIC PICTOGRAMS 37460

Sportstyle Fri, 27.05.2022 - 11:00 If you’re feeling burnt out, overwhelmed or simply in need of a break, join the queue. Most of us live fast paced lives and often operate in a state of stress, triggering a response known as fight or flight. When we are in this state long term our mental and physical health suffers, our relationships become strained, and productivity is low. The temptation can be to push on and work through it, but that rarely ends well. We need a circuit breaker – a chance to reset and gain some perspective, to get some rest and clear the mental fog that clouds our judgment and stifles our motivation. When you’re close to burnout, having a day off may not do the trick. Try rebooting your wellbeing with a yoga retreat. RESET 36602

Sportstyle Tue, 05.07.2022 - 16:31 Staying in shape isn’t about selling your soul to the gym. In reality, keeping your body and mind truly healthy is much more about creating a lifestyle that involves regular movement and activity. Yet modern times can move pretty fast, and sometimes we psyche ourselves out of working out, thinking we don’t have enough time to squeeze a session into our busy schedules. Mini workouts are a great way to shatter this limiting belief, hack your exercise regime and introduce some physical activity even when you don’t have a lot of free time. Flexible, fast and efficient, with just a little bit of focus you can do them anywhere and reap the health benefits. 5 Mini Workouts 38965

Sportstyle Mon, 11.07.2022 - 12:41 A mix of streetwear and sports, with bright ’90s rave-inspired colors and eye-catching graphics – welcome to the latest drop of Dua Lipa x PUMA’s “FLUTUR” collection. Drop2 includes over 30 pieces and takes inspiration from basketball and soccer culture, with a fashion twist for today’s style icons. The collection is once again centered around Dua’s butterfly logo, which is inspired by vintage rave flyers and represents new beginnings and transition. Learn more! PUMA AND DUA LIPA’S UNISEX FLUTUR DROP 2 COLLECTION IS AN ODE TO OLD-SCHOOL RAVE 39198

Sportstyle Tue, 02.08.2022 - 09:00 It is easy to get caught up chasing happiness, like it is something you earn or buy. But building the foundations to becoming a happier person is an inside job. Happiness is about feeling joy, contentment, satisfaction, and fulfilment. And has been found by many studies to increase immune function, lower heart disease, lower blood pressure, promote quality sleep, help you maintain a healthy body weight and not surprisingly, improve quality of life. If you’re looking to be happier, leave the superficial stuff and focus on the basics.   Try these 5 easy shifts to build toward your happier self: Wellbeing at PUMA: Easy shifts shown to boost happiness 40016