Sportstyle Mon, 03.07.2023 - 09:00 Women are a key focus at PUMA and designing shoes and apparel especially for women’s needs is therefore a must. We had the chance to sit down with PRIME footwear designer Eliana Zurlo, and chat about her inspiration and the design process behind the new RS Pulsoid 2 Women’s sneaker. Read on to get to know Elly! Meet the designer behind the RS-Pulsoid WNS! 51485

Sportstyle Wed, 05.07.2023 - 11:13 We are happy to welcome K-POP girl group “IVE” to our PUMAFam as our newest ambassadors for the Asia-Pacific region. Together, we plan to launch various brand activities, such as campaigns and events, and communicate actively with fans and consumers around the world to captivate the global market. Read on to learn more about our newest members of the PUMAFam! PUMA and IVE join forces 51581

Sportstyle Fri, 07.07.2023 - 11:00 Living with chronic pain can be a daunting and overwhelming experience. It affects not only our physical well-being but also our mental health and overall quality of life. And if we are not diligent, our pain can be exacerbated by poor management of both physical and emotional factors. Therefore, when faced with persistent pain, it’s essential to adopt strategies that help us manage and reduce its impact on our daily activities. Let’s explore four tips to minimise the impact of chronic pain on your ability to move and engage in activities you enjoy. Are you feeding your pain patterns? 51443

Sportstyle Tue, 01.08.2023 - 12:07 Dubai’s annual culture and creativity event Sole DXB brings together the talented minds of local creatives to celebrate Dubai’s cultural heritage. Last year, PUMA invited designers and artists to the event for a unique opportunity: the chance to have their designs featured in a limited-edition collection. Local designers Halah Al Qasibi and Noora Makki, students at the Dubai Institute of Design and Innovation, won the contest and went on to create the RS-X 07. Inspired by Dubai’s culture, the shoe reflects the sands and spirit of the seven Emirates.  PUMA ME Teams Up with Local Designers Halah Al Qasibi and Noora Makki for a Uni… 52329

Sportstyle Wed, 02.08.2023 - 12:30 Maybe you’ve caught wind of the current Pilates boom in the fitness world, especially prevalent on social media platforms like TikTok where influencers are praising this low-impact workout method to high heaven. But just what’s so special about Pilates and why does it seem to never really go out of style? We’ve done some research on its current resurgence and explored the history, health benefits and potential drawbacks of this fitness modality. The Pilates Phenomenon 52170

Sportstyle Thu, 24.08.2023 - 09:00 We are proud to welcome our newest ambassador, Shanaya Kapoor, to the PUMAFAM! Shanaya is known as a fashion and fitness enthusiast who resonates especially with a Gen Z audience. The budding actor was announced this month and gave her Snapchat debut after stunning Indian social media paparazzi on the streets of Mumbai City. Indian actress Shanaya Kapoor joins PUMAFam with a sporty outing and snapchat a… 52793

Sportstyle Thu, 07.09.2023 - 18:31 Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.  The return of FENTY x PUMA blends PUMA’s deep history and heritage in sport with Rihanna’s iconic stature as a leader in music, culture and fashion. The FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider. Rihanna launches The Avanti 53018

Sportstyle Fri, 15.09.2023 - 12:00 Prepare for an explosion of flavor and style as PUMA joins forces with South Africa’s beloved Nando’s to unveil the sizzling PUMA x Nando’s RS-Xtra Hot sneakers on Heritage Day. This electrifying partnership fuses PUMA’s iconic sportswear with Nando’s fiery spirit, creating a must-have for sneaker-lovers! PUMA and Nando’s turn up the heat with sizzling sneaker collaboration 53145

Sportstyle Wed, 27.09.2023 - 09:00 Your skin is a reflection of your overall health, and what you eat plays a crucial role in maintaining a clear and glowing complexion. If you’ve been struggling with acne or other skin issues, incorporating the right foods into your diet can make a significant difference. In this article, we’ll explore eight types of food that are scientifically known to support skin health, from the inside out. 8 Foods That Help Heal Your Acne and Skin Troubles 53208

Sportstyle Tue, 03.10.2023 - 10:00 We teamed up with Modibodi once again, to create a brand-new collection of active period underwear. It’s all about helping you stay on top of your game, even during that time of the month thanks to the combination of Modibodi’s signature leak-proof technology and our world-class sport expertise. Keep on moving! 53036

Sportstyle Fri, 06.10.2023 - 10:30 In a thrilling fusion of athleticism and elegance, PUMA has partnered with Swarovski Creators Lab to commemorate PUMA’s 75th anniversary in high style. PUMA and Swarovski Shine Together for PUMA’s 75th Anniversary 53350

Sportstyle Mon, 09.10.2023 - 10:00 In August, PUMA’s first employee-led collective of Black creatives, We Are Legends, returned with the launch of its second collection, “Mas Camp”. A celebration of culture, design and fashion, this collection pays homage to the global tradition of Carnival, a vibrant tradition that unites Black communities worldwide through dance, self-expression, and festivity. “Mas Camp” captures the essence of Carnival through its lively colors, feathered prints, and intricate masquerade-inspired details. PUMAs We Are Legends Returns with vibrant “Mas Camp” Collection 53369