Sportstyle Fri, 26.04.2024 - 10:00 In today’s fast-paced, screen-dominated world, prioritising time spent outdoors has never been more important. Whether it’s the demands of remote working or the constant temptation of digital distractions during downtime, our mental wellbeing is under siege. Research underlines the profound benefits of immersion in nature, not only for mental health, but also for physical fitness, cognitive function and connection. Take it Outdoors 56843

Sportstyle Mon, 06.05.2024 - 10:33 This weekend there was a very special event in Miami during the F1 race weekend. To celebrate the latest motorsport-inspired collection from A$AP Rocky and PUMA, we created a pop-up store event concept with fun games and very special guests 🤩 – for example Rihanna and the man himself – A$AP Rocky. Check out some pictures from the event! A$AP Pop-Up Shop 57266

Sportstyle Tue, 14.05.2024 - 10:00 PUMA introduces an all-new genderless collection in collaboration with Palomo Spain, a celebration of queer identities, ’80s athletic culture, and the glitz of ’70s roller disco, marrying Palomo’s elegant essence with PUMA’s heritage of sportswear.   To celebrate the new collection, we took the chance and talked to Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain, about the new collab. “We have bonded and developed a love for each other.” 57405

Sportstyle Mon, 17.06.2024 - 15:46 Rosé has captured hearts worldwide with her powerful vocals, captivating performances, and trendsetting fashion sense. As a member of BLACKPINK, she has become a global phenomenon, breaking records, and inspiring millions of fans. But Rosé is more than just a K-pop idol; she’s a multifaceted artist with a passion for creativity. In her new role as a PUMA ambassador, Rosé will lend her unique vision and voice to the brand’s global campaigns. She’ll be at the forefront of celebrating PUMA’s timeless classics through the “Rewrite the Classics” program. From the iconic PUMA Palermo to the sleek Speedcat, Rosé will infuse her distinctive style into these beloved silhouettes. Welcome to the PUMA Fam, Rosé! 58600

Sportstyle Mon, 24.06.2024 - 11:33 Last Friday, June 21, the fashion world converged at the Hôtel de Maisons in Paris for a groundbreaking event: A$AP Rocky’s AWGE collection runway show. Titled “American Sabotage,” this debut collection was more than just a display of style—it was a powerful statement against the status quo. The collection was styled with newly released and upcoming footwear and accessories from his A$AP Rocky x PUMA collections. Take a look! Rocky, known for his boundary-pushing creativity, curated 30 meticulously crafted looks that blended OG expressionism with high fashion. The runway featured pieces adorned with phrases like “POLITICAL SATIRE” and oversized silhouettes inspired by New York street scenes. The American bald eagle and flag motif took on rebellious tones.   Art, Street, Expression. 58760

Sportstyle Tue, 30.07.2024 - 09:00 Rihanna meets with PUMA footballers Jack Grealish, Christian Pulisic, Yunus Musah at the Manchester City vs. AC Milan Match in New York City at Yankee Stadium, Sporting her upcoming FENTY x PUMA Avantis. Rihanna Teases Upcoming Avantis 59878

Sportstyle Mon, 16.09.2024 - 09:30 Hot yoga, a sweltering trend in the wellness world, isn’t just about striking those asana poses; it’s about doing so in a room heated to around 40°C with 40% humidity. This high-temperature twist on traditional yoga claims to amplify the health benefits, but what exactly is hot yoga, where did it come from, and how does it impact our body? Let’s delve into the (sweaty) details. Sweat & Stretch: Hot Yoga 101 59628

Sportstyle Tue, 24.09.2024 - 15:15 Earlier this year, our creative teams gathered for a workshop to explore the seasonal creative direction – a concept named Sportsmania – through the lens of product creation, craftsmanship, and material story deep dives. In the workshop, our designers had the chance to practically explore their ideas. Take a peek inside the creative heart of PUMA! A Recap on The Sportsmania Workshop 60855

Sportstyle Sat, 28.09.2024 - 10:00 A$AP Rocky launched his latest motorsport-inspired PUMA collection featuring footwear, apparel, and accessories on September 26th in New York City! The new collection features the highly anticipated Mostro 3.D and a re-engineered version of the Inhale Sneaker. For the launch, Rocky hosted an intimate group of friends of the brand for the collection debut, followed by cocktails at The Blond 🍸. FOREVER. Pushing Boundaries. 61890

Sportstyle Tue, 08.10.2024 - 10:00 We all get a little anxious sometimes. Luckily there are many different tools and techniques that can help us self-regulate. One of the most powerful ways to help alleviate symptoms of anxiety and move through overwhelm is the breath.  Here’s a list of tried and true breathing exercises to turn to whenever you’re feeling anxious. Each has its specific benefits, but all work on the same principle of restoring calm through mindful, regulated breathing. 9 Breathing Exercises to Try When You Feel Anxious 61999

Sportstyle Mon, 21.10.2024 - 10:00 Football, but make it BadGalRiri! The new PUMA Avanti draws inspiration from football legends like Pelé and Maradona, paying homage to their iconic styles. This connection to football greatness is further highlighted by Romeo Beckham, who stars in Rihanna’s creative campaign for this launch. Romeo, embodying the spirit of the Avanti, brings a fresh and youthful energy to the campaign, making the shoe a must-have for you fashion-forward individuals. A Fusion of Heritage and High Fashion 62571

Sportstyle Mon, 28.10.2024 - 13:00 Ever wondered what happens when kids take over a press conference? With a room full of curious kids asking the questions, Rihanna gave us the answer as she launched her new FENTY x PUMA Avanti sneakers in Los Angeles. “Rihanna, do you play soccer?” “Only if I get to wear these sneakers!”   Kids take over Rihanna press conference 62749