Sportstyle Tue, 18.02.2025 - 10:05 PUMA and Liberaiders step off the beaten path with their latest collaboration—a collection infused with outdoor spirit and a restless sense of wanderlust. The collection’s pieces help you transition from city streets to open, uncharted landscapes, reflecting a journey toward adventure. With versatile footwear and rugged-yet-refined apparel and accessories, this drop has everything you need to embrace exploration and get outdoors. Inspired by the launch, we’ve styled two looks to spark ideas for your next escape. Get the Look: PUMA x LIBERAIDERS 64213

Sportstyle Mon, 03.03.2025 - 02:00 This March PUMA is handing women the pen with the JER-SHE collection, a blank canvas designed for bold self-expression. Stripped back to the essentials, the JER-SHE line proves that confidence comes from embracing who you are, with every piece serving as an open invitation to make it your own. To help spark your creativity, we’ve put together four standout looks to inspire you as you add your personal flair. Get the Look: PUMA JER-SHE 64495

Sportstyle Sat, 08.03.2025 - 09:00 Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports. Let’s Talk About Mental Health for Women in Sports 64622

Sportstyle Sat, 15.03.2025 - 08:49 Hello Kitty and Friends are teaming up for a nostalgic, watercolor-infused collection brimming with character(s). PUMA and Sanrio have come together for a whimsical new collaboration that blends retro charm with the dreamy hues of LA’s golden-hour skies. Inspired by these eye-catching colours and the array of personalities, we’ve put together a pair of looks – one little and one large – to showcase the collection’s signature styles and timeless vibes. Get the Look: PUMA x Hello Kitty & Friends 64755

Sportstyle Sat, 22.03.2025 - 13:00 PUMA teams up with Warner Bros. Discovery Global Consumer Products to cast a spellbinding twist on athletic wear. Drawing from PUMA’s sports legacy, the collaboration unveils a lineup of apparel, footwear, and accessories infused with the essence of two of Hogwarts’ most legendary houses – Gryffindor and Slytherin. Inspired by this world of magic we’ve styled two looks to embody the launch Get the Look: PUMA x Harry Potter 64924

Sportstyle Sat, 22.03.2025 - 13:00 FENTY x PUMA is back with a fresh collection, kicking things off with an epic launch party in Barbados. FENTY x PUMA Drops Fresh Collection 64873

Sportstyle Thu, 03.04.2025 - 10:00 For Spring/Summer 2025, PUMA reinvents the timeless Mary Jane with a sporty, modern twist. Blending Y2K nostalgia with forward-thinking design, the Mostro Fey and Speedcat Ballerina emerge as refreshed icons championing the low-profile movement. Inspired by this effortlessly edgy revival, we’ve curated two dynamic looks that reimagine past classics with current trends to help prepare you for the season ahead. Get the Look: PUMA Speedcat Ballerina & Mostro Fey 65118

Sportstyle Thu, 10.04.2025 - 15:55 Let’s talk summer style—with a side of sport, culture, and a whole lot of hype. We sat down with our VP Creative Direction & Innovation Heiko Desens to get the scoop on what’s really driving sportstyle in Spring/Summer 2025. Spoiler alert: It’s not just about looking good (although that’s definitely part of it). It’s about culture, authenticity, and gear that fits your entire lifestyle—morning runs, beach hangs, and nights out included. PUMA Summer Hype: The Must-Haves You’ll Want in Your Wardrobe for this Summer 65144

Sportstyle Fri, 18.04.2025 - 07:00 Every runner has their rhythm, and the right shoes can make all the difference. Whatever your pace or passion, PUMA has a performance pair designed to support your stride. We’ve broken down the standout features of some styles and pulled together a matching head-to-toe look to help you find your perfect pair. Get the Look: PUMA Race Day 65294

Sportstyle Mon, 19.05.2025 - 14:00 PUMA’s newest take on the Mostro Fey reimagines a familiar silhouette with a twist: think rich suede, supple leather, and airy mesh coming together for a statement-making fusion. This updated hybrid draws on the striking DNA of the original Mostro and combines it with the soft charm of a Mary Jane, balancing edge with elegance. Inspired by this unique harmony, we’ve put together a timelessly chic outfit with a bold bottom line. Get the Look: PUMA Mostro Fey 65408

Sportstyle Thu, 22.05.2025 - 14:00 Let’s be honest – slapping a logo on someone with 10 million followers and calling it a day? That’s so 2016. We are flipping the script on traditional marketing and building something way more powerful: real influence through real relationships. Our approach to influencer marketing is about connection, culture, and impact. Alberto Turincio, the mind behind PUMA’s influencer strategy (aka Teamhead PR & Social Influence Sportstyle), gives us the inside scoop on how they’re turning cultural clout into brand gold. Influencing the Influencers 65308

Sportstyle Tue, 03.06.2025 - 04:00 The Equal Love Confederation drops just in time to honor Pride on a global scale. This collection fuses the energy of the pitch with a dose of Y2K nostalgia, and the fluidity of shared closets to deliver a bold, gender-inclusive lineup. Classic football silhouettes are reimagined with terrace-culture accents, statement graphics, and a full spectrum of LGBTQ+ colors. To celebrate playing with pride, we’ve pulled together a look that can suit anyone, styled straight from the collection. Get the Look: PUMA Pride Collection 65858