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PUMA and Rob Cristofaro Team Up for “Who’s Who” Book to Celebrate 50 Years of PUMA Clyde Sneakers

Sportstyle New York is defined by the dynamic creatives who live in it. And what better way to celebrate New York culture than to capture it all in a book? PUMA and the multimedia visual artist founder of design studio Newco Studio Practice® Rob Cristofaro joined forces to create “WHO’S WHO?: New York Local Edition”, a guide to definitive creatives who shape New York culture today. The book coincides with the 50th anniversary of PUMA’s first signature shoe in basketball history: PUMA Clyde. The book features 75 individuals who shape New York music, food, sport, fashion and art. This includes fashion designers Dapper Dan and June Ambrose, up-and-coming artist KidSuper, jeweller Tommy Jewels, rapper Patrick “Wiki” Morales, vintage streetwear, apparel, art, and bookstore LAAMS, and basketball star Walter “Clyde” Frazier. From people behind-the-scenes to familiar faces, “WHO’S WHO” profiles the dynamic people who define New York. A book preview event was held at LAAMS in New York. PUMA and Rob Cristofaro Team Up for “Who’s Who” Book to Celebrate 50 Years of P…
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Nourishing Homemade Face Mask Recipes

Sportstyle It’s said that beauty starts from the inside; our skin is a direct reflection of this, mirroring what is going on inside of the body. By eating healthy whole foods and properly hydrating yourself, your skin will certainly thank you. But also what you put on the skin is a superb way to support the body’s largest organ. Some of your favourite ingredients from the fridge and pantry can be used to make scrumptious face masks that can rejuvenate you from the outside in. Budget-friendly, customizable and delicious, here are some nourishing face mask recipes you can make in the comfort of your home. Nourishing Homemade Face Mask Recipes
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JEFF STAPLE IN SINGAPORE FOR PUMA X STAPLE LAUNCH

Sportstyle Our PUMA Suede got a yellow and black makeover by Jeff Staple. 😍 He unveiled the latest PUMA x STAPLE collection during his visit to Singapore at the end of March. The collection was showcased at an event organized by PUMA and Limited Edt. and was attended by more than 60 invited guests. Check out the images from the launch event! JEFF STAPLE IN SINGAPORE FOR PUMA X STAPLE LAUNCH
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PUMA and Davido create Sportstyle collection

Sportstyle His new album has just been released. We are now pleased to launch our first collection with him. Who are we talking about here? None other than Davido! The Nigerian musician is one of Africa’s most successful music artists with more than 20 million followers on social media and four successful LPs. Check out the collection! 🎙️ The PUMA x Davido collection consists of a tracksuit, t-shirts, shorts and caps in the Nigerian colours of green and white, all with the motto “We rise by lifting others” – a strong message of support for others.   PUMA and Davido create Sportstyle collection
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PUMA SINGAPORE Makes a Splash at the 2023 Sneaker Con Southeast Asia

Sportstyle PUMA took the 2023 Sneaker Con SEA by storm this year with our stunning booth that showcased our celebrated Suede shoes. Packed with three experiential zones that left visitors awestruck, this booth was the place to be. PUMA SINGAPORE Makes a Splash at the 2023 Sneaker Con Southeast Asia
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Go Heavy: The benefits of pushing the limits with strength training

Sportstyle Are you tired of doing the same old workouts, never feeling like you’re making progress? It’s time to consider incorporating heavy lifting into your week. While it may seem daunting at first, heavy lifting can offer a host of benefits beyond just building muscle. Not only can it improve your physical health and sports performance, but it can also have a positive impact on your mental well-being and overall quality of life. Go Heavy: The benefits of pushing the limits with strength training
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Welcome to the PUMAFam, Sara James

Sportstyle If you’ve been keeping an eye on the polish music landscape lately, you’ve undoubtedly heard of Sara James. The Polish singer and songwriter who’s known from several TV Shows, started her musical career at the young age of six. PUMA has been a constant at her side on every step of the way, that’s why we are more than happy to say: Welcome to the PUMAFam, Sara James! Welcome to the PUMAFam, Sara James
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Mental Health 101

Sportstyle It’s Mental Health Awarenessmonth, a time dedicated to raising awareness, decreasing stigma and educating the public on all things to do with our mental health. It’s also an opportunity to celebrate self-care and understand what it means to be mentally healthy, while learning how to nurture this equilibrium within ourselves. Mental Health Awareness month has been recognized since 1949, started by Mental Health America to spread the word that mental health is something that we should all care about. It was created to be a catalyst to learn more, seek help, offer (and ask) for support and initiate vulnerable conversations. It assists in the changing of attitudes, encouraging us to have more compassion towards mental illness ─ both in others and in ourselves. Mental Health 101
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PUMA and Magnus Carlsen Introduce a Chess-Inspired Clyde Sneaker

Sportstyle PUMA and five-time Norwegian World Chess Champion Magnus Carlsen have joined forces to bring a new twist to the iconic PUMA Clyde. With a tribute to the game of chess, the new Clyde Chess sneaker is a wardrobe staple chess player’s won’t want to miss out on. ♟️ The limited quantity sneaker features Magnus Carlsen’s, PUMA brand ambassador and highest-ranked chess player in the world, signature alongside a design that encapsulates the essence of chess. The premium leather upper of the shoe features a chessboard inspired texture, while black and white lace jewels in the form of chess figures can be found on the laces. A king chess piece is shown on the sock liner of the right shoe and a queen on the left. The shoe is a chess players dream. PUMA and Magnus Carlsen Introduce a Chess-Inspired Clyde Sneaker
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Interview with PUMA Designer Benjamin Lamprey on his PUMA x 8enjamin Collection

Sportstyle The spotlight shines on PUMA’s designer Benjamin Lamprey as he launches his own collection: PUMA x 8enjamin. The new collection boasts pastel colours and skateboarding aesthetics in a way that reflect’s Benjamin’s own personality. The main character of the collection – Fluzz, a sneaker-loving pastel cloud – appears throughout the collection. CATch Up had the opportunity to chat with Benjamin on his work with PUMA and the inspiration behind his designs. Interview with PUMA Designer Benjamin Lamprey on his PUMA x 8enjamin Collection
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Meet the team behind The Caven 2.0

Sportstyle The Caven, a silhouette inspired by 1980s basketball, has been a well-known regular for PUMA in the past years. Now, the Caven 2.0 will be launched! But what is the challenge to redesign an icon? And how much of a designers personality flows into it? We had the chance to chat with parts of the team who created the Caven 2.0 and get to the bottom of these questions! Meet the team behind The Caven 2.0
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PUMA x NOAH | DARE TO UNBARE

Sportstyle PUMA and NOAH have joined forces in their new collaboration, reinventing classics and turning heads with their latest campaign where unclothed is the new status quo. The partnership promises to bring a fresh twist to the world of sports and style, paying homage to the iconic style of the 1970s. PUMA x NOAH | DARE TO UNBARE
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