Sportstyle Wed, 03.08.2022 - 15:57 K-Pop fans, this one is for you! Korean band NCT 127 has joined the PUMA family as a new Asia Pacific Ambassador! NCT 127 is a well-known K-pop boy group that has gained great popularity among the younger generation (Gen Z and Gen Alpha) throughout the APAC region, including Japan, China, Singapore and Thailand. K-POP 40083

Sportstyle Fri, 05.08.2022 - 15:11 The health and strength of your hair, skin and nails are more than just a confidence booster ─ they are also a great indication of your overall wellbeing. The state of these organs are impacted by everything from the food we eat to our lifestyle and stress load. And while a lot of beauty products offer treatments that work from the outside in, it is also super important to support your hair, skin and nails from the inside out! That’s why we’ve put together a list of health hacks for both inner and outer radiance. Healthy Hair, Skin & Nails 39794

Sportstyle Tue, 20.09.2022 - 16:13 A week ago, on September 13, we presented our immersive runway show during New York Fashion Week FUTROGRADE. Here we showcased our brand’s past, present and future by merging the physical with the digital. We did the latter by creating a parallel Metaverse fashion show experience called Black Station. This included exclusive NFTs with limited edition physical sneakers that could be redeemed. And here they are now – check out our new Nitro Fastroid and Nitro NFRNO sneakers! 🤩   As a blank and ever-evolving 3D canvas, Black Station is a dynamic destination to visit, connecting our consumers with various web3 activations emerging over the course of the next year and beyond. Make sure to check it out! Everyone who minted a PUMA Nitropass can access physical sneakers after they burned their product-claimed NFT. Here they are! From the digital space to reality: PUMA unveils physical FASTROID and NFRNO sne… 42139

Sportstyle Mon, 26.09.2022 - 09:48 If you’re flying within Europe, look out for our Smash v2 in the air! 👀👟Starting in October, employees of the German airline Eurowings will wear white PUMA Smash sneakers with the Eurowings logo on the first Friday of every month. In doing so, the airline from the Lufthansa Group not only wants to provide a fashionable eye-catcher, but above all to meet the employees’ desire for a sporty travel companion. The airline is dubbing the selected Fridays as “Sneaker Flydays”. CATch up had a chat with Gerald Zanon, Key Account Manager Shoe Chains Austria & B2B DACH at PUMA about the project. PUMA equips employees of German airline Eurowings with sneakers 42218

Sportstyle Mon, 03.10.2022 - 10:00 It’s not a good feeling. Staring down the barrel of an intense training session, feeling exhausted, hungover, or stuffed up with a head cold. Switching to a recovery session or a rest day can feel like giving up, but in reality, it demonstrates the opposite. Tuning into how you are feeling is an important part of being an adaptive, committed, and consistent athlete. And checking in before each training session with energy levels, mental readiness, muscular fatigue, and general wellbeing is the sign of someone dedicated to long term performance and health. Should you go hard or go home? 42533

Sportstyle Tue, 04.10.2022 - 10:24 “We Are Legends” is PUMA’s new storytelling and product development platform that celebrates Black excellence and cultural impact. To tell you all about it, CATch Up spoke with Ariel Weekes. In addition to his work as Footwear Merchandising Manager, Ariel is the Chair of our PUMA BBOLD Employee Resource Group in the U.S. Learn more about the group’s amazing work and join us in celebrating the now of black culture – with We Are Legends and “The Yard” collection.   Interview with Ariel Weekes, Chair of PUMA´s BBOLD Employee Resource Group, ab… 42609

Sportstyle Tue, 18.10.2022 - 09:00 The press often refers to her as a Latin American arts activist. Award-winning Brazilian photographer Angélica Dass places identity and equality at the heart of her work. PUMA had the great honor to get her on board for our newest beanie campaign. And it gets even better – like last year, our own employees are the faces of the shooting.  A total of 40 PUMA employees were photographed, with a strong message behind it. Before the start of our campaign, you now have the opportunity to take an exclusive look at the expressive images. Do you spot some familiar faces?   This beanie campaign is a project of our PUMA Accessories team. CATch up talked to Daniela Molin (General Manager BU Accessories) about the importance of diversity in teams. PUMA´s 2022 beanie campaign shot by award-winning photographer Angélica Dass fe… 42386

Sportstyle Thu, 20.10.2022 - 15:26 PUMA UK has just finished a project with “End.” – the leading retailer of style, sneakers, culture and community – on time, in FOREVER FASTER style. For the opening of the new END. Store in Manchester (England), END. designed two exclusive sneakers, two formal shoes and some apparel products in collaboration with different brands. PUMA is one of only two sneaker brands that managed to realise this project in such a short time. 🐝   PUMA´s limited shoe edition for END. store opening in Manchester 🐝 41471

Sportstyle Tue, 01.11.2022 - 10:00 Fat has gotten a bad rep over the years in the health world ─ shunned and avoided as a contributor to heart disease and obesity. But really, healthy high fat foods can bring a lot more flavour, nutrition and yes, satisfaction, to your life. Healthy fats play a vital role in many body functions including cell growth, maintaining proper hormonal function, physical performance and nutrient absorption. They also benefit your skin and hair, support brain development, and help both your digestive and immune systems. Full-fat foods can offer more benefits than their reduced-fat doppelgangers because they are less processed and therefore lower in sugar and carbs. They also slow the digestion of carbohydrates to reduce blood sugar spikes and support a sense of fullness. We’ve put together a quick list of healthy and high-fat foods to swap into your meal schedule. 14 Healthy & High Fat Foods 42530

Sportstyle Fri, 04.11.2022 - 10:19 PUMA celebrated the evolution of PUMA RS-X and the release of the new RS-X “Revolutionaries” campaign, featuring our new global ambassador Skepta as the front man, at an event at The Outernet in London last week. Through a dive into the PUMA world with intensely colourful visuals, the event was one to remember! 🧩  The star studded event provided an immersive journey into the PUMAverse with floor to ceiling visuals, offering attendees unique cocktails and canapés. As one of the highlights of the event, PUMA creative consultant and designer Skepta put on an exclusive performance for the guests! PUMA’s RS-X Event Celebrates the Evolution of RS-X with Brand Ambassador Skepta 44434

Sportstyle Sport Wed, 09.11.2022 - 08:00 The perfect fusion of sport and style! PUMA has launched its exclusive collection designed in collaboration with fitness icon and influencer Pamela Reif. Providing a smooth transition from everyday to gym attire, the collection is targeted towards women to allow them to feel strong and beautiful during their workouts. This is a collection you won’t want to miss out on. 🌸  PUMA and Pamela Reif Release New Exclusive Capsule Collection 44518

Sportstyle Thu, 10.11.2022 - 09:35 Our latest collaboration with entertainment franchise Pokémon is playful, colourful and one you don’t want to miss! Drawing inspiration from fan favourites such as Pikachu, Bulbasaur, Charmander and Squirtle, the collaboration is made for people of all ages.💥  The iconic Pokémon graphics can be found all across the collection. And if you look carefully, you will find hidden details in the footwear, such as on the tongue label, the insole and heel, as well as apparel with textured prints like sherpa jackets and sweatpants. The collection also has t-shirts, crews and hoodies that all feature Pokémon graphics – And don’t forget the accessories!  So, who’s your favourite Pokémon?  PUMA Joins Forces with Pokémon for New Collection 44584