During this time, in the heart of Harlem, Dap was galvanizing expression through style and design, while others in the community were doing the same with jazz. Dapper Dan quotes that, “I did to fashion what hip hop did to music, what jazz did to music, what we’ve always done to music.” Paying homage to this vibrant time in his community, Dap tapped into jazz and his notable cars for this campaign.
In tandem with the drop of this five-piece capsule, Dapper Dan has redesigned the PUMA jet interior with the PUMA x Dapper Dan print, accessories with co-branded logos, and materials used in the most recent collaboration. On the continuous growth and evolution of his projects, Dap states, “We came by dog and now we travel by bird,” reminiscing on times when the bus was his main mode of transportation and now his designs are in the sky with the PUMA jet.