We are seeking an experienced Solution Architect to support end-to-end architecture across PUMA’s global DTC technology landscape. In this role, you will ensure scalable, stable, and future-proof architecture decisions across digital and physical touchpoints. You will advise and enable Product and Project Teams by aligning business strategy, product roadmaps, and technology architecture, while ensuring high solution quality, strong non-functional standards, and sustainable platform evolution. Acting as an architectural authority for strategic initiatives, you will help guide the structured evolution and expansion of PUMA’s global technology ecosystem.

Role:

• Support with end-to-end solution architecture across the global DTC technology landscape

• Ensure scalable, stable, and future-proof architecture decisions across digital and physical touchpoints

• Advise and enables PUMA’s Product and Project Teams

• Alignment between business strategy, product roadmaps, and technology architecture, while governing solution quality, non-functional requirements, and long-term platform evolution.

• Enable structured evolution and expansion of the technology stack

Key Responsibilities

• Design and own end-to-end solution architectures for strategic initiatives across digital channels, retail systems, core platforms, integrations, and data.

• Define architecture artifacts such as high-level architecture diagrams, design documents, data models, and system interaction maps.

• Define integration patterns (API-first, event-driven, modular, cloud-native architectures).

• Define and validate non-functional requirements including performance, security, scalability, compliance, resilience, and failure handling.

• Participate in discovery workshops, architecture reviews, and impact assessments.

• Advise squads, lead design reviews, and document key architecture decisions.

• Contribute to architecture governance and technology evaluations.

• Ensure architectural consistency, scalability, and long-term sustainability.

• Collaborate with Platform, DevOps, and SRE teams to ensure operational readiness, scalability, and reliable platform operations.

• Act as key interface between Product, Engineering, Delivery, Platform teams, and Management.

• Ensure adherence to security standards, data privacy requirements, and regulatory compliance.

Key Requirements:

• 8+ years of experience in solution or system architecture within complex IT environments

• Experience in DTC, eCommerce, retail, or omnichannel environments

• Strong understanding of integration architectures and modern engineering practices

• Experience working in global matrix organizations

• Strong communicator bridging business and engineering teams

• Structured, pragmatic, decision-oriented, and governance-aware working style

Technology Scope

Strong understanding of:

• Microservices and distributed systems

• Digital channels (web, app, commerce capabilities)

• Retail and store systems (POS, omnichannel integrations)

• Core platforms (order management, payments, CRM, data platforms)

• Integration layer (APIs, event-driven architectures, middleware)

• Cloud infrastructure, DevOps, CI/CD, and release management

• Observability and operational architecture principles

• Security concepts (OAuth2, SSO, CIAM).

Operacionalizar la adaptación local de las iniciativas regionales, con los equipos locales y de operaciones, para asegurar el desempeño comercial del sitio y la operación según los lineamientos de la región y necesidades locales del negocio.

• Desarrollar el P&L (OVCs & OPEX) del canal de E -Commerce anual, por Q y mensual en cada una de las áreas (ops, marketing, content) para asegurar la operación del negocio y el cumplimiento de los KPIs del área (márgenes, net sales, CR, upt, aov).

• Coordinar entre equipos regionales (Performance Markelting, Content, CRM) y la operación local, para lograr la ejecución del de E-Commerce, según los lineamientos y estándares del sitio y experiencia onsite regionales y globales.
• Encauzar las campañas, estrategias, promociones y eventos localmente para velar por la adaptación al contexto comercial y consumidor local según los lineamientos, estándares y requerimientos entregados por la región y global.
• Identificar oportunidades de crecimiento (tráfico, conversión, ticket, customer value) para mantener informada a los equipos regionales y accionar planes en conjunto según las necesidades del negocio regional y local.
• Conducir el seguimiento los KPI´s de operaciones con el objetivo de asegurar un servicio de excelencia en la atención y cuidado del cliente, basado en los términos y condiciones comerciales establecidos en la página web que permitan la mejora continua de los procesos operacionales.
• Supervisar la operación E-Commerce a nivel local con todas las áreas locales involucradas, para lograr el cumplimiento con los estándares en customer service, logística, pagos y fulfillment entregados por la región.
• Identificar riesgos operativos o comerciales locales para lograr el levantamiento de problemáticas locales a la región y su resolución, según los estándares PUMA y requerimientos del negocio.

• 7-10 años de experiencia en el área Comercial
• 4+ años de experiencia en E-Commerce
• Experiencia en E-Commerce, idealmente en roles comerciales, digitales o de gestión de canal.
• Experiencia trabajando con KPIs de negocio: revenue, conversion rate, traffic, AOV, margen.
• Entendimiento de performance marketing y contenido digital (aunque no ejecución directa).
• Experiencia coordinando múltiples stakeholders y equipos (locales y regionales).
• Conocimiento del ecosistema e-commerce: operación, customer service, logística, plataformas digitales.
• Inglés avanzado.

As Director of Engineering - Consumer Intelligence & Engagement, you'll be a product-aligned technology leader with direct accountability for engineering delivery across the capabilities that define how consumers discover, engage with, and respond to our brand. You'll own the full product technology lifecycle, from architecture decisions and roadmap execution to engineering standards and platform health.

Your organisation is the layer of intelligence and engagement that brings our core commerce capabilities to life: shaping what consumers see, how content reaches them, how products are discovered, and how campaigns convert. AI is a key enabler here - you'll apply it to sharpen personalisation, accelerate content workflows, improve product discovery, and build smarter campaign targeting - but strong software engineering depth across these product domains remains the primary craft.

As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership:

• Personalisation - consumer segmentation, behavioural targeting, AI-driven product recommendations, and next-best-action experiences.
• Consumer Communication - email, push notifications, SMS, and in-app messaging delivery, personalisation, and orchestration.
• Promotions & Campaigns – personalised promotions, offer management, campaign targeting, scheduling, and performance instrumentation.
• Discovery & Conversion Optimisation – search and discovery platforms, consumer engagement, experimentation, and conversion optimisation capabilities.

Technology Vision & Product Roadmap Delivery

• Own the technology strategy and engineering roadmap across all Consumer Intelligence & Engagement capabilities, in close partnership with the product organisation.
• Drive end-to-end delivery accountability: architecture decisions, engineering execution, quality assurance, release management, and production health across the full capability portfolio.

Personalisation, Product Discovery & Conversion Optimisation

• Lead the engineering design and delivery of personalisation capabilities such as consumer segmentation logic, affinity modelling integrations, and real-time recommendation surfaces on PDP, PLP, homepage, and campaign pages.
• Build the technical foundation for A/B testing, multivariate experimentation, and feature flagging across personalisation and discovery surfaces, enabling rigorous data-driven optimisation.
• Define and own the data contract between consumer event infrastructure and personalisation/ranking systems, including schema standards, latency requirements, and completeness in partnership with data engineering and analytics.

Promotions, Campaigns & Consumer Communications

• Lead the engineering of promotions and campaign management - rules engine configuration and extension within SFCC, offer scheduling, eligibility logic, and storefront rendering of promotional content.
• Own the technical architecture for consumer communication systems - integration with messaging platforms (email, push, SMS), personalisation of communication content, and event-triggered automation.
• Apply AI to campaign and promotions engineering: intelligent audience segmentation, send-time optimisation, and AI-assisted copy generation for targeted consumer communications.

Architecture, Standards & Governance

• Define and govern the software architecture for all capability domains, ensuring solutions are scalable, composable, and well-integrated with the shared commerce technology platform.
• Partner closely with the Consumer Experience Engineering organisation to align on shared components, design system usage, and front-end standards.

Team Leadership & Stakeholder Engagement

• Lead, mentor, and grow a team of senior engineers and manage delivery partners.
• Foster a product engineering culture - engineers who take ownership of outcomes, not just outputs, and who engage deeply with consumer and business problems.
• Build strong working relationships with Product, UX, Marketing, Merchandising, and Data teams to ensure engineering is a genuine business partner across all capability areas.

Key Requirements:
 

• 15+ years of engineering experience, with at least 5 years in senior engineering leadership with direct product delivery accountability.
• Proven track record delivering consumer engagement, personalisation, product discovery, promotions, campaigns and consumer communication capabilities in a DTC (Direct-to-Consumer) or retail environment.
• Familiarity with Salesforce Commerce Cloud (SFCC) or equivalent - commerce APIs, catalogue management, promotions framework, and extension patterns will be a plus.
• Experience integrating AI capabilities into consumer-facing products such as recommendations, search relevance, content generation and personalisation.
• Experience delivering recommendation and personalisation capabilities at scale with low latency service layer - model integration, evaluation, optimisation and operationalisation.
• Experience designing and scaling experimentation platforms, A/B testing frameworks, feature flagging and data-driven optimisation.
• Track record of building and governing engineering standards across multi-team product organisations.
• Experience in fashion, sports, or lifestyle retail DTC organisations.
• Background with search & merchandising platforms.
• Familiarity with marketing automation and communications platforms.
• Working knowledge of AI/LLM APIs (OpenAI, Anthropic, or open-source models) applied to content enrichment or commerce use cases.
• Demonstrated adoption of AI-assisted engineering practices across the software development lifecycle to improve engineering productivity, software quality and efficiency.

Leadership Expectations:

At PUMA, Directors are expected to operate as enterprise leaders who shape strategy, build capability, and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen, technical excellence, and people leadership while embodying the mindset and behaviours that define PUMA's culture.

Strategic Thinking & Vision

• Translate ambitious business goals into clear, executable technology strategies and roadmaps.
• Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.
• Operate effectively in ambiguity, providing clarity, direction, and confidence for teams and stakeholders.
• Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.

Ownership & Accountability

• Take end-to-end ownership of outcomes, driving execution with determination and a strong focus on results
• Set high standards for quality, reliability, and operational excellence while fostering a culture of accountability.
• Navigate setbacks and changing priorities with resilience, maintaining momentum through complexity and uncertainty.
• Make difficult decisions when required and stand behind them with conviction and integrity.

People & Team Leadership

• Build, develop, and retain diverse, high-performing teams capable of delivering at scale.
• Foster an environment of trust, inclusion, collaboration, and mutual respect where individuals can thrive.
• Create opportunities for learning, growth, and continuous development while empowering teams with autonomy and accountability.
• Celebrate successes, recognise contributions, and cultivate a culture where high performance and enjoyment go hand in hand.

Collaboration & Stakeholder Management

• Build strong partnerships across Product, Design, Data, Marketing, Operations, and Business teams to achieve shared outcomes.
• Influence effectively across all levels of the organisation through credibility, transparency, and strong communication.
• Demonstrate confidence in decision-making while remaining open to challenge, feedback, and diverse perspectives.
• Lead with a team-first mindset, breaking down silos and enabling collaboration across functions and geographies.

Innovation & Continuous Learning

• Champion modern engineering practices, AI-native ways of working, and a culture of experimentation.
• Encourage curiosity, learning, and thoughtful risk-taking to unlock new opportunities for consumers and the business.
• Create space for innovation while maintaining a disciplined approach to execution and delivery.
• Continuously raise the bar on engineering excellence, operational maturity, and consumer experience.

Commercial & Consumer Mindset

• Understand the connection between technology decisions, consumer experience, and business performance.
• Make decisions that balance innovation, speed, quality, and commercial impact.
• Maintain a strong consumer-first perspective, ensuring technology investments create meaningful value for consumers.
• Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.

Building PUMA's Future

• Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.
• Embrace the opportunity to build teams, capabilities, and ways of working from the ground up.
• Lead with energy, optimism, and purpose, inspiring others to contribute to a shared vision and ambitious goals.
• Foster an environment where bold thinking, determination, collaboration, and enjoyment are all essential ingredients of success.

Sales Management

• Monitor sales trends across PUMA’s ecommerce channels to identify areas for improvement and growth opportunities

• Conduct regular benchmarking of competitor performance, campaign mechanics, and fashion trends to uncover new opportunities for PUMA

Communication and Collaboration

• Liaise with internal teams (e.g., logistics, content, marketing, operations, and training) to align on day-to-day ops, key campaigns, timely execution of ecommerce mechanics such as vouchers, flash sales, and short video activation.

• Coordinate with external partners, marketplace reps, and enablers for campaign alignment, product exposure, and livestream technical setup.

Livestream Management

•  Plan and manage livestream sessions, including scheduling, product arrangements, and performance tracking across Shopee and TikTok channels.

• Evaluate livestream performance using key data metrics such as GMV, CR%, traffic, GPM, etc., and provide actionable recommendations to drive sales.

• Coordinate with content creators, hosts, and internal creative teams to ensure engaging and brand-consistent livestream executions

Reporting

• Maintain detailed records of sales performance (e.g., total GMV, live GMV, expenses).

• Manage administrative responsibilities, including reviewing and processing billing documents from various vendors and marketplaces.

• Support monthly/quarterly business reviews with consolidated summaries

Education: Bachelor's Degree in Business or Economics

IT Skills: Intermediate knowledge in MS Excel / Google Sheet

Professional:

• Minimum of 2-3 years of relevant experience in the e-commerce industry

• Experience working for marketplaces, enablers or fashion brands

Functional Competencies:

• Basic ecommerce knowledge

• Data tracking and reporting

• Livestream management

Functional Skills:

• Highly organized, detail oriented and focused on quality control and execution efficiency

• Project management

• Team player

Own the operational engine that drives Ecommerce performance across the Americas — ensuring strong execution discipline, clear accountability, and consistent delivery against global priorities, while amplifying leverage for the Americas hub leader to focus on shaping commercial growth and strategic direction.

• Establish and manage a structured operating cadence across Americas E-Commerce teams
• Support preparation of key business reviews (MBRs, regional reviews, leadership updates)
• Track commercial performance across markets, ensuring clear visibility on KPIs, trends and risks
• Identify performance gaps and ensure appropriate follow-up actions are driven across markets
• Support documentation and communication of global commercial guidance and frameworks & playbooks
• Coordinate rollout and adoption of global playbooks across key functional areas (performance marketing, content, CRM, data optimization, etc.)
• Monitor adherence to global commercial guardrails (budget allocation, channel mix, promotional strategy, etc.)
• Act as the primary coordination point between Americas markets and global functional teams
• Ensure alignment between global priorities and market execution, proactively identifying and resolving friction points
• Provide program management support for key regional and global initiatives led by the Americas Hub
• Track progress of strategic initiatives, ensuring timelines, deliverables and outcomes are met
• Support execution of high-priority commercial projects (e.g. marketplace commercialization, social commerce, AI commerce and more)
• Ensure clear ownership, accountability and follow-through across all initiatives
• Facilitate knowledge sharing and best practice exchange across Americas markets, and global hubs

• 6+ years of relevant experience in Consulting, Corporate Strategy, Ecommerce, or similar roles within consumer, retail or digital businesses
• Strong program management and execution capability, with a track record of driving initiatives across multiple stakeholders
• High degree of structure and discipline, with the ability to manage complex cadences and multiple priorities simultaneously
• Strong analytical skills, with the ability to interpret performance data and translate insights into actions
• Excellent stakeholder management skills, with the ability to work effectively across global and regional teams
• High ownership mindset and ability to operate in fast-paced, evolving environments
• Strong communication skills, with the ability to clearly structure and present information for senior audiences

The hiring range base pay for this position is $67,700-$91,900 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• Manage sourcing activities and vendor selection for assigned categories (e.g. tech / digital services)
• Run RFx processes and coordinate vendor onboarding
• Support contract negotiations and renewal processes
• Maintain vendor documentation and ensure compliance with internal standards
• Act as a point of contact for business teams on day-to-day procurement topics.

• Minimum of 5–6 years experience in procurement or vendor management
• Preferably with experience in technology or professional services categories
• Strong stakeholder management skills
• Ability to manage sourcing processes independently
• Structured and detail-oriented mindset.

• Own the vendor management / procurement strategy and function for Global eCommerce
• Collaborate with internal stakeholders to determine & shape the vendor landscape for Global eCommerce
• Manage sourcing activities and vendor selection for assigned categories (e.g. technology / digital services)
• Run RFx processes and coordinate vendor onboarding
• Manage contract negotiations and renewal processes
• Maintain vendor documentation and ensure compliance with internal standards
• Act as the primary point of contact for business teams on day-to-day procurement topics.

• Successfully completed relevant degree or equivalent such as Business Administration, Contract Law or Procurement
• At least 8 years‘ experience in procurement or vendor management
• Preferably with experience in technology or professional services categories
• Strong stakeholder management and communication skills
• Ability to manage sourcing processes independently
• Structured and detail-oriented mindset.