Position Summary:

• Drive sales growth, profitability, and operational excellence across the assigned region comprising Full Price (FP) and Factory Outlet Centre (FOC) stores.

• Deliver business targets by maximizing store performance, productivity, and customer experience.

• Lead allocated region’s business development initiatives and identify opportunities for market and store expansion.

• Ensure consistent execution of PUMA’s brand standards, operational processes, and retail initiatives across all stores.

• Build and develop high-performing retail teams through the recruitment, coaching, and capability development of Store Managers.

• Collaborate with franchise partners and key stakeholders to drive operational efficiency and sustainable business growth.

Reports to: Teamhead Retail Experience (South)

Key Objectives:

• Maintaining the Customer service at the front end.

• Ensuring smooth operations across all retail stores of PUMA India by generating Revenue

• Ensuring the right manpower in right numbers across PUMA Stores in the region

• Recruitment of the store managers for a given store in co-ordination with the Regional HR

• Maintain updated knowledge of key competitor products, distribution and pricing strategies as well as stay up-to-date on the latest retail technologies and trends

• Proactively seek opportunities to develop business strategies, enhance customer experience, and to maximize ROI.

• Look for new properties for the perspective of business development in the region

• Ensuring that all the stores have the desired inventory in place

• Provide leadership, development and supervision to store managers

• Manage discounts, store initiatives roll outs and promotional events for the retail stores

• Approach institutional coordinators in the given regions for tie ups regarding PUMA merchandise and plan promotional activities/events

• Monitor competition data and sale mapping Vs PUMA stores to track share of market.

• Conduct regular and timely alignments with franchise owners and partners to ensure seamless store operations and identify and drive new business development opportunities for portfolio building of the partner.

Key Performance Indicators:

• Net Sales

• Achieving KPI’s

• Discounts

• Number of institutional tie-ups

• Generate revenue

• Meeting targets

Organizational Relationships:

• Internal: Projects, IT, Marketing, Strategy, Retail, Finance and HR

• External: Schools/institutes/Fitness Channels, Store managers, transporters and Local management

Eligibility Criteria And Functional  Competencies Required:

• Excellent communication skills.

• At least 5+ years experience in sales and/or management.

• Must have a bachelor's degree in business, marketing, finance or related field.

• Willing to travel up to 75 percent of the time.

• Strong analytical skills.

• Proven track record of meeting sales target

Reports to: Regional Visual Merchandiser North

Position Summary:

• To ensure enhancement of visual representation of each Puma store by continuously updating the look and feel of the space.

• Fostering VM creativity to front end team through VM trainings, Competitions & Store Audits

• Alpha execution of Resec which includes Campaigns, Seasonal visual change overs and Key story roll outs

• Responsible for all formats of stores- EBOs, Partner, SIS & LFR 

• A planned journey for the responsible set of stores (beat plan) to be adhered and shared month on month

Key Objectives:

• Provide support to store teams to ensure brand and visual merchandising standards are understood and consistently upheld 

• Plan, order and coordinate for VM supplies for seasonal / monthly changes for the set of stores. 

• Train Store Management and Support teams on merchandising standards, proper fixture utilization and techniques  

• Organizing and sending weekly/monthly reports to the Head Office and implementing feedback 

• Maintaining a vendor base for various branded supply elements for the region 

• Fostering VM creativity to front end through VM trainings, Competitions & Store Audits 

• Supporting Key initiatives roll outs by covering all store formats. 

Key Performance Indicators:

• Net Sales 

• Stock Cover 

• Maintaining Vendor Base 

Organizational Relationships:

• Internal: Visual Merchandising Team , Sales Ops Team, Merchandising Team and Project Team 

• External: Execution partners for hangers, Execution partners for mannequins, Execution partners for branded supplies and Execution partners for print media 

Eligibility Criteria And Functional  Competencies Required:

• 5+ years of experience

• Bachelor’s/Master’s degree in Fashion Communication / Fashion /Accessories/ Textile Design

• Work experience as a Visual Merchandiser including design/ execution 

• Demonstrable visual design skills with a strong retail merchandising portfolio 

• Proficiency in Microsoft presentation & excel, Photoshop, Illustrator and other visual design tools

• Well versed with best practices of VM in Global industry  

• Excelling Photography skill  

• Creative and innovative thinker 

• Acing Number game- analyzing and tracking of the executions done  

• A proficient communicator.

Operations Excellence & Process Improvement

• Support the implementation and optimization of retail operational policies, procedures, and guidelines.
• Monitor compliance and execution of operational standards across retail stores.
• Conduct regular reviews of existing processes and recommend improvements to enhance efficiency and productivity.
• Assist in developing operational tools, templates, and controls to standardize store operations.
• Support operational audits, store renovation, and follow up on corrective action plans.

Retail Support & Communication

• Act as a key liaison between Head Office and retail stores to ensure effective communication and alignment.
• Coordinate and manage operational requests from stores and ensure timely resolution.
• Support the preparation, consolidation, and distribution of operational reports and business updates.
• Ensure smooth document flow and operational communication between stores and internal departments.

Project Management

• Support and coordinate retail operational projects, including new initiatives, system implementations, and process enhancements.
• Collaborate with cross-functional teams to ensure successful project execution and timely delivery (Retail, VM, Merchandising, Planning, Finance, IT, and Store Operations Teams).
• Monitor project progress, identify risks, and escalate issues when necessary.

Training & Capability Development

• Coordinate operational training programs and workshops for retail teams.
• Support the development of training materials related to operational processes and procedures.
• Ensure stores are equipped with the necessary knowledge and tools to execute operational standards effectively.

Reporting, Analysis & Planning

• Prepare and analyze operational performance reports and KPIs across all stores.
• Support budgeting, forecasting, and resource planning activities.
• Provide data-driven insights and recommendations to improve operational performance.
• Monitor store performance trends and identify opportunities for operational improvements.

Vendor & Stakeholder Management

• Coordinate with external suppliers and service providers to support retail operational needs.
• Maintain productive relationships with internal stakeholders and external partners.
• Support procurement and operational sourcing activities when required.

Education

• Bachelor's Degree in Business Administration, Retail Management, Operations Management, or related field.

Experience

• 4–7 years of experience in Retail Operations, Business Operations, Store Operations, or a related field.
• Experience in project coordination, process improvement, and operational support.
• Experience working in a multi-store retail environment is preferred.

Technical Skills

• Advanced proficiency in Microsoft Office, particularly Excel.
• Proficiency in Microsoft Power BI capability (Dashboard development, data modeling, and build display).
• Experience with ERP systems such as SAP, Oracle, Microsoft Dynamics, or similar platforms is preferred.
• Strong data analysis and reporting capabilities.

Competencies

• Strong analytical and problem-solving skills.
• Excellent organizational and project coordination abilities.
• Effective verbal and written communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management and cross-functional collaboration skills.
• Detail-oriented with a focus on process improvement and execution.
• Ability to work independently while supporting broader team objectives.

Language

• Fluent in English, both written and spoken.

Personal Attributes

• Proactive and results-oriented.
• Agile and adaptable to change.
• Strong ownership and accountability.
• Customer-focused mindset with a commitment to operational excellence.
• Ability to evaluate situations from multiple perspectives and make balanced decisions.

As Retail Director Europe Central, you will lead and drive the performance of our Retail Stores across the European Central Cluster (DACH, Eastern Europe, Benelux) for FPS & FOC channels. Your mission is to deliver sustainable sales and profitability while ensuring a consistent, premium and inspiring shopping experience that brings the PUMA brand to life.

You will play a key role in shaping our retail footprint by closely partnering with Leasing to evaluate new store locations and by managing store openings, refits, and closures. With a strong commercial mindset and passion for people leadership, you will translate strategy into excellence in execution.

Your key responsibilities include:

• Sales & Profitability: Drive sales, margin, and profitability while protecting and elevating the PUMA brand image.
• Business Opportunities: Identify and leverage growth opportunities through productivity improvements, quality enhancements, and cost control.
• Market & Consumer Insights: Analyze customer profiles, buying behavior, local market trends, and competition to steer the business.
• Cross-Functional Collaboration: Partner closely with Merchandising, Marketing, and Visual Merchandising to respond to trends and unlock business potential.
• Customer Experience: Ensure outstanding customer experience across all stores, fully aligned with PUMA’s values and service standards.
• Operational Excellence: Deliver consistently on operational KPIs and ensure adherence to all standard operating and customer service procedures.
• Strategic Planning: Actively contribute to strategic planning, budgeting, and long-term growth initiatives, including marketing and merchandising opportunities.
• Data & Analytics: Ensure transparency, communication, and effective use of key data to support strong decision-making.
• People Leadership: Build, inspire, and lead high-performing, accountable, and service-oriented teams across the region.
• Compliance & Safety: Ensure compliance with all legal and operational requirements, including occupational health and safety within your area of responsibility.

• Extensive leadership experience (+15 years) in an international retail management, ideally in a multi-country environment
• Strong commercial acumen with a proven track record of driving sales growth and profitability
• Deep understanding of retail operations, store performance steering, and customer experience excellence
• Strategic thinker with a hands-on, solution-oriented mindset
• Strong analytical skills with the ability to translate data into actionable insights
• Proven ability to lead, develop, and inspire large teams and senior retail leaders
• Excellent stakeholder management and collaboration skills across functions
• High level of ownership, resilience, and flexibility in a fast-paced environment
• Strong communication skills in English; German is a plus
• Passion for sport, lifestyle, and the PUMA brand

The Senior Manager Global Retail Category Planning drives the global merchandising strategy for a specific category across Direct-to-Consumer channels, ensuring a commercially strong, consumer-relevant, and differentiated product offer across Full Price Stores, Factory Outlets, and E-commerce. This role works closely with Global GTM and Regional Merchandising teams to shape DTC-specific assortment strategies, including retail exclusives, product lifecycle management, and strong alignment with retail marketing across all channels.

Global DTC Assortment Strategy 

• Define assortment principles across E-commerce, Full Price Stores, and Factory Outlet channels
• Build a clear and differentiated product strategy aligned with the overall brand direction
• Develop assortment frameworks covering: Product flow, depth, breadth, and option count, article count across business units, gender, age groups, product groups, and franchises, price points and price tiers
• Ensure the right balance between core, seasonal, and trend-driven products
• Define seasonal launch and drop calendars to drive traffic, engagement, and productivity. Cross-Functional Collaboration
• Partner closely with Global GTM, Product Merchandising, Planning, Marketing, and Retail Marketing teams
• Ensure DTC requirements are embedded early in the product creation process
• Align merchandising strategies with retail execution across stores and online channels
• Support compelling product presentations through strong storytelling and channel execution.

Regional Support & Alignment

• Provide frameworks, tools, and strategic guidance to regional merchandising teams
• Support localization of assortments while maintaining global consistency
• Enable clear channel segmentation and execution excellence across markets.

Performance & Insights

• Monitor key business metrics such as sell-through, margin, and inventory productivity
• Identify opportunities and risks to improve future assortments and product flows
• Provide insights to Global GTM and Product Creation teams.

• Bachelor’s degree in Business, Fashion Merchandising, or related field
• 5–8+ years of experience in merchandising, preferably in sportswear or fashion retail
• Strong experience in DTC / Retail merchandising (Full Price & Outlet exposure is a plus) · Proven track record of driving commercial results
• Strong analytical and data-driven decision-making skills
• Deep understanding of retail KPIs and merchandising levers
• Consumer-centric mindset with strong commercial acumen
• Ability to operate in a fast-paced, matrix organization
• Excellent stakeholder management and communication skills
• Strategic thinking combined with hands-on execution.