Contact IR

If you have any questions about the PUMA share and the financial results of PUMA SE, our Investor Relations team will be happy to help you. Please be aware that we will not reply to questions relating to non-Investor Relations topics.

Mail Phone

On

Creative & Design, Bengaluru, India

Senior Associate-Graphic Design (Third Party)

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Position Title: Senior Associate-Graphic Design (Third Party)

Position Summary: Support Marketing with ideation and graphic solutions for PUMA’s social platforms – Instagram / Facebook and YouTube

Report to: Creative Lead

Key Objectives:

  • Work with social, business and creative team to create local content relevant for Instagram keeping with global design language

  • Create content for PUMA’s social & ambassadors channels keeping it in the global PUMA tonality.

  • Be in the know of current design trends to be implemented

  • Understand Instagram as a platform for trends / design / content creators etc.

Key Performance Indicators:

Work will be judged on the newness, CTRs & engagement for the creative .

Organizational Relationships:

Internal: Will need to work with the marketing and creative team

Your talent

Eligibility Criteria And Functional Competencies Required:

  • 3-5 years of experience

  • A strong background in graphic design

  • Knowledge of the latest graphics tools and software – Photoshop, Illustrator, InDesign.

  • Knowledge of current fashion & design trends

  • Know-how of animation

  • Vendor interaction and development abilities is a plus.

  • Should be able to multi-task 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA India

India

Welcome to Bangalore, India, one of the liveliest places in the world. With its lively mix of nationalities, PUMA feels right at home.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Creative & Design, Bengaluru, India

Senior Associate-Copywriting

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Position Summary: We at PUMA for looking for a Copy writer for marketing, social & digital marketing 

Report to: Head - Brand Creative, Social and Influencer

Key Objectives:

  • Content strategy, ideation for key campaigns 

  • Content strategy, ideation, copy for key events, content planning with ambassadors 

  • Launch ideas for new ambassador onboarding / launch 

Key Performance Indicators:

  • Quick in thinking and creating content. 

  • Create overall strategy along with the content team for new campaigns, ideas, events, ambassadors.

Organizational Relationships:

  • Internal: Marketing, Communications and Digital  

  • External: Agencies and Media platforms

Your talent

Eligibility Criteria And Functional  Competencies Required:

  • 1-3 years of relevant experience as a social content writer 

  • Should have a strong command of language 

  • Need to be quick in thinking and creating content. 

  • Must be aware of all latest social trends & lingo. 

  • Needs to be tracking brand’s social media conversation  

  • Should be able to understand global direction and create copy for PUMA India social handles 

  • Collaborate with media team and use their insights for copy for social & digital channels. 

  • Should understand the basics of fashion & fashion-terms 

  • Should be able to adapt to changes, be open and receptive to feedback, and should be able to work with multiple stakeholders. 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA India

India

Welcome to Bangalore, India, one of the liveliest places in the world. With its lively mix of nationalities, PUMA feels right at home.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Marketing, Shanghai, China

Manager, TRN Marketing and Sports Marketing

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Purpose & Overall Relevance

  • This role plays an instrumental part in the way the brand is portrayed and leveraged in association with HYROX partnership within the China market and ensures on a day-to-day basis that we continue to raise the awareness and image of PUMA as a leading brand in Elite Performance.
  • He/she will be the key person to drive business for all HYROX licensed merchandise and return on investment, esp. in DTC and gym channel.
  • Key driver and implementer of the global HYROX plans into local level.
  • To optimize and leverage the relationship between PUMA and local gyms/athletes, and furthermore implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as “HYROX official”.
  • Creation and implementation of a mutually agreed local strategic partner plan (following global plan) that forms the guiding principle for how PUMA manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)
  • Drive and coordinate the process towards optimizing the activation and events.

Key Responsibilities

  • Support Performance category lead, on annual planning of HYROX on:
    • related projects esp. in gym/DTC,
    • SPOMA assets (athletes, gyms) management,

with effectively manage and implement relevant budgets.

  • Work with team to ensure full alignment with all relevant functions on both global and local level including but not limited to: local entities and sales forces, and all other relevant stakeholders.
  • Ensure proper implementation of the HYROX Partnership Strategy in the local market and use of contractual entitlements with strong focus on consumer activation and topics (i.e. CRM, digital / social media etc).
  • Constant tracking and analysis of HYROX business as well as local trend in cross-fit market.

Your talent

  • Resolute and a good problem solver, driven to succeed and deliver against expectations
  • Strong project management skills
  • Fluent in English and Chinese
  • Strong market and industry awareness
  • Good negotiation and interpersonal skills
  • University degree,
  • Minimum 10 years’ working experience in Marketing, preferably with experience in Sports Marketing,
  • With in-house working experience of Sportswear brand(s),   

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

china job postings

China

Enter one of PUMA's top three markets in Shanghai, Beijing and Guangzhou, and become a valuable team member to help us leave a positive impact.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Marketing, Santiago, Chile

Sports Marketing Specialist

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Lead athlete, team, and ambassador servicing across the region to ensure alignment with brand standards and contractual agreements.  

  • Oversee scouting, signing, and athlete management in distributor markets to ensure consistent execution and compliance with regional guidelines.  

  • Coordinate relationships with key strategic partners to ensure successful collaboration and execution of agreements.  

  • Support LATAM athletes competing in other regions to ensure alignment, communication flow, and consistency with global standards. 

Your talent

  • 4+ years of experience in similar roles.  

  • Experience in contract review and management.  

  • Financial knowledge with strong expense control and budget management skills.  

  • Strong analytical skills with experience preparing and presenting reports.  

  • Advanced English proficiency.  

  • Advanced Microsoft Office skills. 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

Lewis Hamilton

Santiago

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Marketing, Selangor, Malaysia

Senior Executive, Marketing

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

This role is responsible for leading, planning and monitoring marketing communications activities in Malaysia to achieve brand and commercial objectives for the Sportsyle and Motorsports categories, in alignment with Global and SEA directives.

Task 1: Marketing Communications & Campaign Planning
• Lead and implement integrated marketing communication strategies and seasonal campaigns for Sportstyle & Motorsports in alignment with Global and SEA directives.
• Support localization and execution of Global/SEA campaigns and product stories for the Malaysia market.
• Conduct post campaign analysis and reporting, including actionable insights to optimize future campaigns and activations.

Task 2: Brand Activations & Project Management
• Lead end to end execution of brand activations, product launches, seeding initiatives and community events to drive brand visibility and engagement.
• Manage campaign timelines, stakeholders, agencies and vendors to ensure smooth and timely execution across multiple projects.
• Independently manage multiple priorities in a fast-paced environment with minimal supervision.
• Support social media execution for Sportstyle and Motorsports, working with social agencies to manage content calendars, campaign assets and posting schedules in line with campaign priorities.

Task 3: Budget & Stakeholder Coordination
• Support tracking and management of campaign and category budgets to ensure alignment with planned activities.
• Work with internal teams including Retail, Wholesale, Ecom and SEA to support alignment across campaigns and initiatives.

Task 4: Agency & Partner Management
• Coordinate with PR, event, social and production agencies to support execution of campaigns and activations.
• Maintain effective working relationships with external partners including media, influencers and vendors to support campaign delivery.
 

Your talent

Education: Bachelor's degree of Marketing, Business Management or, relevant studied.

Professional: A minimum of 2 years’ experience in the marketing field. Candidates from fashion brands are preferred, and agency experience is a plus.

IT Skills: MS Office
Language Skills: English
 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Southeast Asia

South East Asia

There's so much to do and so much to see in South East Asia – like PUMA SEA

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Marketing, Herzogenaurach, Germany

Teamhead Social-Media Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Lead & management of PUMA Europe Social Media presence.
  • Lead and develop the social media team.
  • Connect between global social media strategy and local area needs across Europe.
  • Optimize and drive efficiency across EU areas of Social Media channels.
  • Budget planning & ongoing follow up for your field of play & responsibilities.
  • Represent Europe in the global social media team.
  • Planning and implementation of owned and shared social media and influencer campaigns to drive engagement and brand heat in close collaborations with Media, Influencer and category teams in Europe, global and areas.
  • Lead our social media agency development content calendars & product/event rollouts. 
  • Guiding and briefing Social Media campaigns to external/internal digital agencies.
  • Creation of briefings for social media content productions.
  • Facilitate engaging and innovative content creation for Instagram & partner channels.
  • Define, work and track relevant seedings campaigns to drive organic awareness.
  • Take care of tracking and reporting social media KPI & content
  • Stay connected and aligned with relevant stakeholders & share relevant results proactively, (internal & external) to achieve goals.
  • Plan relevant social media activations as 360 integrated marketing campaigns and part of the full marketing funnel, reflecting cross functional needs, to support sell through.
  • Understand the business priorities within your field of play / category and understand the why.
  • Prioritize business relevant actions & projects​ differentiation of importance & urgency.

Your talent

  • Degree in Marketing, Communications, Digital Media or a related field, with 5+ years of practical experience in social media, ideally within a consumer, sport or lifestyle brand environment.
  • Proven experience leading and developing social media teams and collaborating closely with cross‑functional stakeholders in a fast‑moving organization.
  • Strong understanding of global‑to‑local social media frameworks, with the ability to translate strategy into clear, actionable European executions.
  • Hands‑on knowledge of social media channel management, content planning, owned/paid/shared ecosystems and influencer activations.
  • Experience with budget ownership, KPI tracking, reporting and continuously improving channel and content performance.
  • Confident in briefing, steering and evaluating external agencies and content production partners.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Creative & Design, Bengaluru, India

Intern Copywriting

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Location: Bangalore (In-office)

Duration: 6 months

Position Summary: Were looking for a creative intern who can write with flair and think in hashtags. If you have a way with words and a strong grasp of how social media (especially Instagram) works, this role is for you! Expect a mix of good of copywriting, content ideation, and running the ultimate Insta game.

Key Responsibilities:

  • Assist in creating engaging, on-brand copy for social media posts, reels, and campaigns.

  • Assist in ideating and executing content strategies for Instagram and other platforms.

  • Stay on top of social media trends, memes, and pop culture moments to keep content fresh and relevant.

  • Work closely with the design and marketing teams to ensure creative alignment.

Your talent

Qualifications & Functional Competencies:

  • Bachelors degree in Mass Communication, Marketing, English, Design, or related field.

  • Strong command over written English and social media tone of voice.

  • Highly creative, proactive, and comfortable working in a fast-paced environment.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA India

India

Welcome to Bangalore, India, one of the liveliest places in the world. With its lively mix of nationalities, PUMA feels right at home.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Marketing, Herzogenaurach, Germany

Senior Marketing Manager Teamsport & Indoor Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Build the annual marketing plan by category (Teamsport, Indoor) based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities   

  • Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.  

  • Drive Full-Funnel Marketing programs across all consumer touchpoints.  

  • Develop and adapt category-specific activation concepts for key launches   

  • Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce  

  • Execute category-led brand experiences supporting priority launches and narratives  

  • Execute local integrated marketing planning for key brand and product campaigns   

  • Execute with local European markets to drive sell-in and sell-through performance  

  • Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance  

  • Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI  

  • Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs   

  • Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.   

Your talent

  • 6–8+ years of experience in category marketing, sports marketing, or integrated marketing—preferably within Teamsport, Indoor sports, performance sports, or lifestyle categories. 

  • Proven experience developing annual category marketing plans based on global strategy and aligned with Merchandising, Retail, Wholesale, and E‑commerce priorities. 

  • Strong background in full‑funnel marketing, including digital, media, content, retail, and wholesale activation. 

  • Demonstrated ability to develop and adapt category‑specific activation concepts and toolkits for regional and local markets. 

  • Experience working closely with Merchandising Sports, Sales, and Cluster Marketing to align on product storytelling, launch priorities, and commercial opportunities. 

  • Solid analytical skills interpreting campaign performance, content effectiveness, ROI, and category‑level KPIs. 

  • Experience executing regional marketing plans across multiple European markets, ensuring strong sell‑in and sell‑through support. 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Marketing, Herzogenaurach, Germany

Senior Manager Marketing Category Sportstyle

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Buildthe annual marketing plan for Prime & Selectbased on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities   

  • Drive the integrated campaign planning and execution across the marketing, channel,mediaandcontent experts intheregionalmarketing teamand execute in local areas with the help of the clusters and area marketing experts. 

  • Drive Full-Funnel Marketing programs across all consumer touchpoints.   

  • Developand adaptcategory-specific activation concepts for key launches   

  • Providelaunch-agnostic, always-on activation and storytelling toolkits for wholesale,retailand e-commerce 

  • Executecategory-led brand experiencessupporting priority launches and narratives 

  • Executelocal integrated marketing planning for key brand and product campaigns   

  • Execute with local European markets to drive sell-in and sell-through performance 

  • Partner withMerchandisingSportsand Sales toget input on brand & commercial opportunities,categorystorytelling and product launch performance 

  • Identifychannel marketing efficiencies and synergies to improve procedures,transparencyand ROI 

  • Analyzecampaign and content performance, share results and actions to improve brand and commercial KPIs   

  • Providestructured category insightstoglobal marketing and product teamsas part of commercial input and regular feedback sessions.

Your talent

  • 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries.

  • Proven experience developing annual category marketing plans aligned with global strategies.

  • Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration.

  • Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams.

  • Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies.

  • Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs.

  • Experience working across European markets and adapting global initiatives to regional or local needs.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Marketing, Herzogenaurach, Germany

Manager Marketing Core/ Kids/ Accessories

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Build the annual marketing plan for respective categopry based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities .

  • Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.  

  • Drive Full-Funnel Marketing programs across all consumer touchpoints.  

  • Develop and adapt category-specific activation concepts for key launches .

  • Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce.  

  • Execute category-led brand experiences supporting priority launches and narratives . 

  • Execute local integrated marketing planning for key brand and product campaigns . 

  • Execute with local European markets to drive sell-in and sell-through performance.  

  • Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance.  

  • Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI . 

  • Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs.   

  • Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.   

Your talent

  • 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries. 

  • Proven experience developing annual category marketing plans aligned with global strategies. 

  • Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration. 

  • Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams. 

  • Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies. 

  • Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs. 

  • Experience working across European markets and adapting global initiatives to regional or local needs. 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Marketing, Herzogenaurach, Germany

Director Media Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Develop a European media strategy and integrated communication plans for PUMA in line with the Global Brand Comms Strategy, driving ROI, CLV and full-funnel effectiveness  

  • Lead planning and buying of media campaigns across the regional and in the local areas    

  • Develop (online) marketing plans / roadmaps for (digital) activation to increase brand awareness, visibility and support business needs in Europe on a country level  

  • Allocate mktg. budget to media channels, set spending standards based on global frameworks and drive strategic frame for channel budget allocation across the full marketing funnel and channels.   

  • Lead ROI-Analysis and Reserach/Analytics like MMM, across full marketing funnel, incl. Media and non-media channels.  

  • Leverage and adapt global toolkits to regional channel/category specific toolkits   

  • Execute CRM and loyalty on regional level, utilizing global MarTech capabilities for execution  

  • Drive qualified, high-converting traffic via performance marketing e.g. SEA, SEO, Affiliate and CRM and monitorperformance marketing (A/B testing, landing page suggestions, etc.)  

  • Manage agency relationships and ensure campaign delivery, pacing, and optimization   

  • Monitor and create media coverage reports, including the evaluation of the media equivalence value  

  • Identifynew trends, platforms and innovations for technologies and content to drive content and campaign visibility  

  • Lead, build and develop a high-performing Media team  

Your talent

  • Proven professional experience in Media Strategy, Media Planning & Buying, or Integrated Marketing Communications, ideally within a regional or international environment.

  • Demonstrated experience developing regional media strategies aligned with global brand and communication frameworks.

  • Strong experience managing media budgets, including allocation across channels and funnel stages.

  • Hands-on experience with ROI measurement, marketing analytics, and effectiveness modeling (e.g., MMM, performance analysis across media and nonmedia channels).

  • Experience executing and scaling digital marketing and performance marketing activities (e.g., SEA, SEO, Affiliate, CRM).

  • Experience leveraging MarTech and CRM platforms to execute loyalty and customer engagement initiatives.

  • Proven experience managing external agencies (media, performance, analytics) and ensuring delivery, optimization, and governance. 

  • People leadership experience, including building, leading, and developing high performing teams.  

  • Experience working within matrixed organizations and across regional and local market structures. 

  • Ability to translate global brand and communications strategy into impactful regional media strategies. 

  • Strong understanding of full funnel marketing effectiveness, including ROI and CLV drivers. 

  • Proactive identification of new trends, platforms, technologies, and content innovations. 

  • Strong commercial acumen with a clear focus on business impact. 

  • Data-driven mindset with the ability to balance brand building and performance outcomes. 

  • Continuous optimization mindset to improve efficiency and effectiveness. 

  • Highly structured, organized, and detail-oriented.

  • Comfortable managing complexity across markets, channels, and stakeholders 

  • Resilient, adaptable, and confident operating in fast-paced environments. 

  • Strong ownership, accountability, and results orientation. 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Marketing, Selangor, Malaysia

Manager, Sports Marketing

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

We are looking for a dynamic Sports Marketing leader to shape and execute local strategies that connect deeply with Malaysian consumers through key sports and cultural touchpoints with a focus on driving PUMA’s performance categories, specifically Running and Training, while fostering a strong network of ambassadors, athletes, teams, and federations to establish brand leadership in Malaysia. This role will be pivotal in driving strategy, establishing partnerships, and executing impactful activations that resonate.

The ideal candidate will possess deep industry knowledge, a strategic mindset, and a proven ability to lead projects and teams while delivering measurable business results.

Task 1: Develop and Drive the Performance Portfolio Strategy

  • Create and execute integrated marketing and communication plans for the Performance portfolio categories (Run/ Train /Teamsports) that align with Global and SEA marketing seasonal initiatives, ensuring seamless connection to product stories and business goals.
  • Build a robust portfolio of ambassadors, athletes, and teams that amplify category storytelling and enhance PUMA’s reputation as the preferred brand in these categories.
  • Anticipate market trends and consumer behaviors to develop future-forward strategies that keep PUMA competitive and innovative.

Task 2: Agency Collaboration and Partnership Activation

  • Lead and manage relationships with creative, content, PR, and event agencies, ensuring alignment with PUMA’s brand vision and marketing objectives.
  • Oversee the development and execution of marketing communication plans, leveraging digital, social, and PR channels to showcase key partnerships and amplify brand visibility.
  • Evaluate agency performance and outputs, providing clear feedback to ensure timely delivery, brand consistency, and campaign effectiveness.

Task 3: Consumer-Focused Activations and Engagement

  • Plan and lead impactful GTM plans for Performance business unit, including events, sponsorships, and community engagements that drive brand visibility and product adoption.
  • Work closely with cross-functional teams (Retail, Wholesales, E-commerce) to integrate activations into broader consumer touchpoints.
  • Oversee the development of creative assets and digital content to amplify storytelling across owned and earned media platforms.

Task 4: Team Leadership and Collaboration

  • Manage and mentor the Assistant Manager (Federation & Teamsports), ensuring alignment and seamless execution of football and basketball portfolios.
  • Collaborate with regional and global teams to align on strategy and access resources, knowledge, and best practices.
  • Act as the primary point of contact for performance marketing, providing strategic guidance and ensuring high standards of execution across the team.

Task 5: Cross-Functional Collaboration and Strategic Reporting

  • Collaborate closely with Merchandising, Go-To Market and Sales teams to ensure alignment on marketing initiatives and brand messaging.
  • Present reports, campaign insights, and strategic recommendations to Marketing Teamhead, driving informed decisions to refine and enhance performance marketing efforts.
  • Act as the key liaison between local and regional teams, ensuring clear communication, resource alignment, and adherence to global and regional directives.

Your talent

Education: Bachelor's Degree in Marketing/Sports Management or relevant studied.

Professional: 5-6 years of experience in sports marketing, preferably with a background in running categories. Proven track record in developing and executing strategies that drive engagement and growth.

IT Skills: MS Office (Powerpoint and Excel knowledge is a must).

Language Skills: English and local language.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Southeast Asia

South East Asia

There's so much to do and so much to see in South East Asia – like PUMA SEA

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Subscribe to Marketing