Reports to: Senior Regional Visual Merchandiser (West and East).

Location: Pune

Position Summary: To ensure enhancement of visual representation of the store by continuously updating the look and feel of the store.

• Maintaining RESEC Campaigns, Zoning and Key initiative roll-out

• Elevated shopping experience and customer readiness of stores focus on store visits and audit

• Fostering VM creativity at stores - Focus on VM training to guide store team to understand brand guidelines and help create an attractive, engaging store environment. Enhancing brand image, improve customer experience and drive sales

• Responsible for sharing monthly beat plan covering all formats of stores

• Innovation and creativity for the lighthouse stores

Key Objectives:

• Provide support through regular physical & virtual audits and trainings to store teams to ensure brand and visual merchandising standards are understood and consistently upheld

• Order and coordinate installation of VM supplies for seasonal / monthly changes for all stores in the region.

• Train Store Management and Support teams on merchandising standards, proper fixture utilization and techniques

• Organizing and sending weekly/monthly reports to the Head Office and implementing feedback

• Maintain/ building a vendor base for various branded supply elements for the region

• Fostering VM creativity at stores through VM training, competition, store audits and VM captains

• Supporting Key initiatives roll outs by covering all store formats.

• Effective budget allocation / Align with over all business goals.

Key Performance Indicators:

• Net Sales

• Stock Cover

• Budget efficiency

• Constant upliftment of look & feel of stores

Organizational relationships:

• Internal: Visual Merchandising Team, Sales Ops Team, Projects team and Merchandising Team

• External: Hangers Vendors, Mannequin Vendors and Print media vendors

Eligibility Criteria And Functional Competencies Required:

• Proven work experience as a Visual Merchandiser or Visual Manager

• Demonstrable visual design skills with a strong retail merchandising portfolio

• Solid experience in field visual merchandising, including window displays, signs, interior displays and space utilization

• Proficiency in Microsoft presentation & excel, Photoshop, Illustrator and other visual design tools

• Knowledge of current visual merchandising trends and best practices

• Knowledge of photography

• Creative and innovative thinker

• Ability to analyze sales merchandising reports and survey results

• Bachelors/Masters degree in visual merchandising, fashion merchandising, exhibition design, visual communications or similar

• Acing Number game- analyzing and tracking of the executions done

• A proficient communicator.

• Lead seasonal merchandising strategy for DTC Apparel, building customer-centric assortments sourced from the global design range and regional design development, tailored specifically to the North American eCommerce and Flagship consumer. Ensure strategies align to global brand priorities, DTC channel objectives, and Open-To-Buy (OTB) targets, reflecting the brand’s premium positioning at the consumer touchpoint.
• Own in-season assortment management, maintaining depth, balance, and flow.
• Partner closely with the Planning team to forecast demand, buy the line, and translate department-level strategies into actionable financial plans. Ensure inventory, margin, and volume targets are optimized while supporting key growth and brand initiatives.
• Analyze and interpret sales, inventory, and market data to deliver clear insights, actionable recommendations, and in-season trading strategies. Apply strong analytical rigor and business acumen from a buying perspective to drive performance and support decision-making at pace.
• Develop, own, and present GTM milestone materials, clearly articulating seasonal strategies, product priorities, and key initiatives to senior leadership and cross-functional stakeholders with clarity, influence, and commercial storytelling.
• Collaborate directly with Regional Product Line Management and Design to influence the creation of DTC-specific product extensions of key brand strategies, ensuring alignment to brand voice, assortment architecture, and the specific needs of the North American consumer.
• Partner cross-functionally with Planning, Marketing, Digital, Retail Operations, and Supply Chain to identify and implement efficiencies that drive profit optimization, speed to market, and improved execution across the DTC ecosystem.
• Collaborate with Retail and Wholesale Merchandising teams to ensure consistent product storytelling, aligned strategies, and integrated category presentations across footwear, apparel, and accessories—elevating the overall brand experience for the consumer.
• Work closely with Marketing and Product teams on a consistent cadence to maximize product visibility and impact during key selling windows, launches, and seasonal moments through aligned storytelling and activation priorities.
• Maintain a deep understanding of the competitive landscape, including trend evolution, pricing architecture, product segmentation, marketing strategies, and key items, identifying whitespace and growth opportunities to inform assortment and pricing decisions.

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• Bachelor’s degree in Business, Marketing, Merchandising, or a related field.
• 8-10 years of experience in Merchandising and Buying within a DTC, Retail, or Wholesale environment, with a strong emphasis on Apparel with willingness to expand and grow into other divisions of the business.
• Highly developed business acumen and command of retail math, with the ability to link strategy to financial outcomes.
• Proven ability to lead through influence, demonstrating strong partnership, collaboration, and stakeholder management skills; prior people management or mentoring experience a plus.
• Exceptional analytical capability, with a data-driven mindset and confidence translating insights into commercial actions.
• Advanced Excel and PowerPoint skills, including pivot tables, formulas, and the ability to clearly communicate complex ideas through compelling presentations.
• Strong written and verbal communication skills, with experience presenting to senior leadership.
• Excellent organizational and project management skills, including the ability to prioritize workload, manage multiple timelines, and meet deadlines in a fast-paced environment.
• Creative, strategic thinker with an eye for product storytelling, assortment flow, and impactful presentation.
• Demonstrated ability to work cross-functionally and confidently across multiple product divisions, with deep apparel expertise and versatility collaborating with footwear and accessories teams.
• Results-driven, adaptable, and comfortable making decisions in an evolving DTC and consumer-focused landscape.

The hiring range base pay for this position is $90,200-$122,430 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• Translate BU strategy into an aligned global merchandising approach, contributing to portfolio focus, range optimization, and defined global footprints across markets and channels

• Collect, consolidate, and apply consumer, trend, market, and channel insights to inform seasonal planning, assortment decisions, and strategic trade‑offs

• Contribute to multi‑year franchise and lifecycle planning, supporting line planning, forecasting, and roadmap development from incubation through scale

• Drive the creation and roll‑out of seasonal playbooks and global assortment plans in close collaboration with Product and Marketing to support sales targets and KPIs

• Support volume planning and allocation across markets and channels, partnering with Commercial teams to balance global direction with local needs

• Monitor in‑season performance and market feedback, leveraging WHS and DTC data to highlight opportunities, recommend actions, and support monthly performance recaps and teardowns.

• 4+ years of experience in merchandising, GTM, commercial planning, or related roles, ideally within a consumer‑centric or global matrix organization

• Strong capability to work with consumer, market, and performance data and translate insights into clear recommendations and actions

• Experience collaborating across Product, Marketing, and Commercial teams, with an understanding of interconnected end‑to‑end GTM processes

• Solid planning and organizational skills, with exposure to assortment planning, forecasting, and seasonal execution cycles

• Comfortable managing multiple stakeholders and projects, balancing strategic direction with operational execution

• A proactive, curious mindset with the ability to learn quickly, communicate clearly, and operate effectively in a dynamic, global environment.