Sales / Wholesale
Strategic Account Lead
Madrid, Spain
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
Education: University degree in Business, Marketing, or related field.
Professional: 3–5 years in Sales within Sportswear, Lifestyle, or FMCG sectors.
MS Office Skills: SAP and Power BI are strong assets.
Strong analytical and commercial skills with data-driven mindset.
Language Skills: Fluent in English and Spanish
Your Mission
The purpose of this role is to grow market share within a key industry client by acquiring new business, increasing existing client spend, and boosting client satisfaction. Aligned with the new sales culture, the SAL will operate as a core actor in a cross-functional team model, supporting seamless GTM execution, data-driven decision-making, and delivering best-in-class service across all sales phases (Pre-Sell In, Sell In, Post-Sell In).
Develop seasonal business/sales plans aligned with the Key Account Manager and Mid-Term Strategic Plan.
Deliver Net Sales goals for the key industry client.
Manage Order Book and ensure accurate delivery forecasting in collaboration with Customer Service and Supply Chain.
Lead cross-functional GTM coordination: align Sales, Marketing, Operations and Merchandising for each sales milestone.
Prepare and manage all sales presentations and KA calendar logistics (samples, PPTs, templates, agenda).
Support strategic product selection and planning per category and customer profile.
Provide input and feedback for strategic account forecasting and assortment tools (supporting BP & GTM roles).
Actively participate in quarterly business reviews, selling meetings and customer visits.
Build strong working relationships with key decision-makers at the customer.
Report weekly/monthly business status to KAM and support the data consolidation for performance analysis.
Track competitor activity and contribute to tactical counteractions.
Execute and report on Trade Marketing initiatives in alignment with Marketing and Visual Merchandising.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
