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He broke down in tears after completing an astounding 1,600km fundraising run to combat homelessness – the Uncomfortable Challenge . Our beloved Aussie PUMA ambassador, Nedd Brockmann, crossed the finish line after running 4,000 laps of Sydney Olympic Park’s running track in just over 12 and a half days. Nedd embarked on this epic journey with the goal of breaking the world record for running 1,600km in 10 days, while raising funds for the homelessness charity We Are Mobilise. Despite injuries and crippling pain preventing him from setting the world record, Nedd has raised $4.8 million so far for the cause. Having run the equivalent of more than 38 marathons in under two weeks, we are incredibly proud of Nedd´’s dedication and resilience.
In this exclusive interview, Nedd shares his motivations, the physical and mental hurdles he faces, and how he hopes to inspire others to step out of their comfort zones for a greater cause.
Pain is worthwhile
Sport
PUMA is hitting the fast lane with our brand-new partnership with the Aston Martin Aramco Formula One® Team! This exciting collaboration is all about high performance and innovation, kicking off in the 2025 Formula One® season.
Let’s bring the heat!
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Our first ever running-focused commercial tailored for the Southeast Asian market shifts the spotlight from elite athletes and competitive records to the authentic, relatable world of everyday runners. PUMA SEA underscores our commitment to supporting the running community across the region by celebrating each runner’s unique journey. See The Run Like We Do – in the clip below 👇!
"See The Run Like We Do"
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PUMA Running took over the Great Pyramids of Giza for a unique running experience at one of the Seven Wonders of the World. In the light of the Pyramids Half Marathon, PUMA invited 120 guests from 26 nations to come together as a global running community, to feel the heat as they conquered a half-marathon, and experienced product excellence represented by our NITRO™ technology. Dive into the unforgettable celebration of speed, history, and community.
Where FOREVER meets FASTER
“When I’m happy and having fun, I can achieve great things.”
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Greek pole vault star Emmanouil Karalis shares his journey from making history by clearing 6 meters to winning Olympic bronze. In this candid interview, he opens up about mental health, his winning mindset, and what keeps him motivated. Plus, find out his favorite PUMA gear, go-to karaoke song, and his big goals for the future. Don’t miss this inspiring conversation!
“When I’m happy and having fun, I can achieve great things.”
Sport
A new era begins with the first-ever Portugal national team kits made by PUMA — featuring bespoke designs for both Home and Away jerseys for the men’s and women’s teams. The new kits reinterpret the Quinas emblem from Portugal’s national coat of arms and feature the signature Portuguese colors, celebrating a legacy of brilliant football while setting the stage for the next generation to shine even brighter.
HISTORY NEEDS MAKERS
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Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It’s a win for runners—and for PUMA, as Lucas Maher, Athlete Activation Manager @Run/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.
Project3: Race like a Pro
Hoops x TMNT Take Over San Francisco on NBA All-Star Weekend!
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San Francisco was the place to be last weekend as the 74th NBA All-Star Weekend took over the city – and PUMA Hoops made sure to leave its mark in the most radical way possible! Teaming up with the legendary Teenage Mutant Ninja Turtles, PUMA hit the streets with an electrifying lineup of activations, exclusive sneaker drops and a record breaking slam dunk.
Hoops x TMNT Take Over San Francisco on NBA All-Star Weekend!
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From February 10th–13th, our Teamsport BU hosted 150 guests from 42 top retail partners across 20+ countries at the Teamsport Summit in Lisbon. Partnering with the Portuguese Football Federation (FPF), we showcased our latest innovations, revealed exciting product pipelines for SS26, and delivered unforgettable brand experiences.
Showtime in Lisbon: PUMA Teamsport Summit 2025
Marathon Season is knocking – it's time for new running shoes!
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Fast-R, Deviate, ForeverRun, Velocity – or the all-new MagMax? PUMA has the perfect running shoe for every stride, but which one is made for you? We’ve put together the key details to help you find your ideal match.
Marathon Season is knocking – it's time for new running shoes!
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The wait is over – the 2025 Formula 1 season kicks off this weekend! We’re excited to showcase our F1 sponsorships and partnerships – plus a behind-the-scenes glimpse at the PUMA Pit-Stop Kick-Off Event at the iconic Melbourne Cricket Ground (MCG) with none other than Charles Leclerc.
Kicking Off the F1 Season 2025