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A special Homecoming

Sport On a sunny afternoon, the Bamberg Baskets, one of our oldest PUMA Basketball teams, visited our Herzo HQ for a relaxing BBQ, wrapping up their annual team day. Amid the good food and chatter, we had the pleasure of talking with Karsten Tadda, one of the team’s key players and veteran defensive specialist. Read the full interview with the former German national player below to get an insight into Karsten’s career and personal life. A special Homecoming
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`FAM´iliar faces strike gold at Diamond League Final 💎

Sport It’s a wrap! The Diamond League season concluded with a bang for our PUMA athletes at the final in Brussels last weekend. Here are some of the standout performances. Now, we eagerly anticipate our athletes rocking the marathon season! `FAM´iliar faces strike gold at Diamond League Final 💎
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'we were very successful, even holding a world record'

Sport PUMA’s global partnership with HYROX continues to showcase the sport’s immense popularity, with over 175,000 participants competing in more than 65 races during the 2023/24 season. This dynamic collaboration has led to the creation of the first-ever PUMA X HYROX collection. To mark this achievement, we had the opportunity to interview PUMA HYROX athlete, Florian Gast, about his experiences with HYROX, his most memorable moments, and his goals for the future. 'we were very successful, even holding a world record'
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PUMA Car Club 2024

Sport PUMA revved up the engines in Jakarta for the Car Club 2024 event. Racing in the hip area of Pantai Indah Kapuk (PIK) home to many car enthusiasts and known as a hotspot for hip rides. The night included a thrilling mix of motorsport excitement and fashion, perfectly capturing our “FOREVER. FASTER.” spirit. Ready? Go! PUMA Car Club 2024
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'We set a world record in Hamburg'

Sport PUMA’s worldwide partnership with HYROX continues to highlight the global success of the sport, which saw more than 175,000 participants compete in over 65 races during the 2023/24 season. This exciting collaboration has now given rise to the first-ever PUMA X HYROX collection. To celebrate this milestone, CATch up had the pleasure of interviewing the PUMA HYROX Elite athlete, Viola Oberländer, about her HYROX journey, her highlights, and her future aspirations. 'We set a world record in Hamburg'
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What a week for PUMA Golf

Sport In a remarkable weekend for golf, Angel Hidalgo celebrated a career milestone by clinching his maiden DP World Tour win. Meanwhile, Chiara Tamburlini continued her impressive season by securing her second Ladies European Tour victory at the Lacoste Open De France, solidifying her status as a rising star in women’s golf. What a week for PUMA Golf
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George Russell Ignites F1 Buzz at PUMA Singapore

Sport In the lead-up to the Singapore Grand Prix, Mercedes-AMG Petronas F1 driver George Russell made a special appearance at the PUMA Singapore flagship store at 313@somerset. Local media, influencers, and enthusiastic F1 fans came together for an unforgettable evening filled with unique games, thrilling challenges, and exclusive meet-and-greet moments. George Russell Ignites F1 Buzz at PUMA Singapore
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'...be the first in the finish line'

Sport PUMA’s global partnership with HYROX continues to showcase the sport’s immense popularity, with over 175,000 participants competing in more than 65 races during the 2023/24 season. This dynamic collaboration has led to the creation of the first-ever PUMA X HYROX collection. To mark this achievement, we had the opportunity to interview PUMA HYROX athlete, Tim Wenisch, about his experiences with HYROX, his most memorable moments, and his goals for the future. '...be the first in the finish line'
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Welcome to the PUMA Fam, Tyrese!

Sport NBA All Star Tyrese Haliburton joins our basketball roster! We are looking forward to seeing Tyrese’s exceptional talent and unmatched energy expanding the PUMA Hoops family. Read the full story about the new joiner! Welcome to the PUMA Fam, Tyrese!
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Bienvenue dans la famille, Charles Leclerc

Sport We are thrilled to announce that Charles Leclerc, the dynamic Formula 1 driver for Scuderia Ferrari, has joined the PUMA family as our newest global ambassador. With this exciting partnership we not only strengthen our position as a leader in motorsport but also highlight our commitment to pushing boundaries in both sport and fashion. Bienvenue dans la famille, Charles Leclerc
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PUMA supports Nedd Brockmann’s Uncomfortable Challenge

Sport At PUMA, we believe in pushing boundaries and stepping out of our comfort zones. This is why we are proud to support Nedd Brockmann’s Uncomfortable Challenge, a remarkable running endeavor that carries our spirit of determination and resilience. PUMA supports Nedd Brockmann’s Uncomfortable Challenge
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3rd title is a charm

Sport Dressed in the latest AW24 PUMA Golf collection, COBRA PUMA Golf athlete Chiara Tamburlini has secured her third title of the season at the Wistron Ladies Open in Taiwan. Demonstrating remarkable consistency and skill, Tamburlini led from start to finish, capturing a 4-shot victory and solidifying her position at the top of the Order of Merit. 3rd title is a charm
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