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Sport
German Football legend and former PUMA player Thomas Hitzlsperger visited Nuremberg Pride to read from his book “Mutproben” (dares), which describes his candid and personal experiences as a professional footballer and his journey towards publicly coming out.
After he read passages from his book at the Original Bar in Nuremberg, he also shared his insights on diversity and inclusion in an open Q&A, talked about his experiences in the locker room when he was still actively playing football and explained why he wanted to come out only after his professional career was over. The CSD in Nuremberg in early August, of which PUMA was a proud main sponsor, served as the perfect stage for his story and people were excited to learn about his personal experiences.
"I'm convinced that something has changed"
Medal-winning success beyond the track and field arena
Sport
What a remarkable time it has been for our PUMA Fam in Paris, with our athletes delivering stellar performances across various disciplines. We already told you about the great success of our athletes in track and field, who won seven gold, seven silver and six bronze medals. But there were so many more amazing PUMA stories outside of the track and field stadium! Showing sportsmanship and teamwork, PUMA athletes also secured gold in five events, silver in seven, and bronze in 12 events in sports such as basketball, boxing, football, handball, field hockey, rugby sevens, shooting, and swimming. Check out the achievements our athletes have earned over these two and a half weeks!
Medal-winning success beyond the track and field arena
Sport
Between sports champions, media, content creators and international guests, Alexandra Lewandrowski, PUMA’s Director Global Brand Activations, masterminded our PUMA House project in Paris. As the overall project manager, she and her team brought this fantastic space from paper into life and spearheaded the 17 days of PUMA House action this summer. Discover her vision and the unforgettable moments she will cherish forever.
A Place to celebrate when medals were won
Sport
PUMA teams leading the charge, ya´ll! As the Bundesliga season kicks off on August 23, 2024, PUMA is set to make a grand entrance with an unprecedented presence. This year, six teams will proudly don PUMA kits, showcasing our brand’s exceptional visibility and influence in one of the world’s most competitive football leagues.
Our PUMA family has grown stronger with Borussia Dortmund, Borussia Mönchengladbach, RB Leipzig, 1. FC Heidenheim, St. Pauli, and Holstein Kiel in the first devision of the German Bundesliga. This remarkable achievement not only highlights our commitment to excellence but also cements PUMA’s position as a dominant force and brand in the Bundesliga.
HURRAY, IT´S STARTING AGAIN
Sport
PUMA athlete, Mondo Duplantis, has once again made history! At the Diamond League meeting in Silesia, Poland, Mondo broke his own pole vault world record by clearing an incredible 6.26 meters on his second attempt.
FOREVER. HIGHER.
Sport
As the Paralympics 2024 kick off, excitement is building for our squad of PUMA Para athletes who will be competing in Paris. We are proud to have a strong representation with 5 female and 11 male track and field athletes qualified for the games this year. We will see our athletes will compete in various sports classes, showcasing their PUMA speed and spirit on and off the track. Read on to get the insights!
The Games Continue: Let the Paralympics begin!
Sport
It is a battle for the ages. Two track and field superpowers. One legendary distance. Two world record holders. Two medalists. Two forces. But only one question: Who’s faster? The time has come. No more talk, let the legs speak now. Today at 9:30pm CET, our PUMA athletes Mondo Duplantis and Karsten Warholm will compete in an epic 100m sprint battle. So, don’t miss it and watch one of the livestreams on offer. Grab your virtual popcorn, find a comfy spot, and tune in to witness these speedsters go head-to-head! 📺🍿
Epic 100-meter clash today 🚨!
Sport
The 2024 Paralympics have been a spectacular showcase of determination and talent, and our PUMA athletes have already left their mark at this event.
7 Days, 12 Medals, 6 Top-5 finishes
Sport
Yes, it´s him! In case you wondered. We’re excited to share a unique collaboration that blends music and sportswear innovation: PUMA’s latest creation, the “Definitely City” kit! In partnership with Manchester City and inspired by rock legend Noel Gallagher—a lifelong City fan—we’re celebrating the 30th anniversary of Oasis’ iconic album “Definitely Maybe.” This special-edition kit not only commemorates three decades of musical history but also embodies the vibrant spirit of Manchester.
An OASIS for ManCity fans
"I actually registered three days before the event"
Sport
PUMA’s worldwide partnership with HYROX continues to highlight the global success of the sport, which saw more than 175,000 participants compete in over 65 races during the 2023/24 season. This exciting collaboration has now given rise to the first-ever PUMA X HYROX collection. To celebrate this milestone, CATch up had the pleasure of interviewing the PUMA HYROX Elite athlete, Linda Meier, about her HYROX journey, her highlights, and her future aspirations.
"I actually registered three days before the event"
Sport
Held every four years, the Paralympic Games, a major international multi-sport event for athletes with disabilities, showcases the incredible talents and determination of competitors from around the world.
PUMA Stars Triumph at Paralympics
Sport
The 11th edition of the Ladakh Marathon, renowned as one of the most challenging and high-altitude marathons in the world, took place on September 7th, 2024. This year, PUMA India not only took part but also made a significant impact as the official sportswear partner, equipping the runners with specialized Sporting Gear and vibrant Race Day Tees.
PUMA India on the run