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Sport
Last weekend, PUMA unveiled Jamaica’s new Olympic Kit in front of 25,000 track and field enthusiasts at the Issa Boys & Girls Championships, better known as “Champs”, in Kingston, Jamaica. The new gear, designed to help the athletes perform to their fullest potential, will be seen this summer at the Olympics in Paris.
FOREVER. JAMAICA.
Sport
PUMA brought its most important content creators and media to Jamaica for the three-day Faster.Jamaica. event, to show why this Caribbean Island has left such a profound mark on track and field.
PUMA and Jamaica have a long and successful history together in track and field, as the company has been a partner of the Jamaica Athletics Administrative Association (JAAA) and the Jamaica Olympic Association since 2002. During this period, Jamaican athletes have won dozens of gold medals at Olympic Games and World Championships. Jamaican sprint superstar and PUMA ambassador Usain Bolt, with two world records to his name in 100m (9:58) and 200m (19:19), is the island’s most legendary athlete.
The Faster.Jamaica. event, in which PUMA CEO Arne Freundt and PUMA CPO Maria Valdes also participated, received great coverage on social media with hundreds of posts and stories uploaded by the content creators who joined in on the activities.
The world’s fastest island
Sport
Hooray to 5 more years! PUMA and Ukrainian football team FC Shakhtar have extended their contract until 2031. With the partnership starting in 2021, PUMA and FC Shakhtar are looking forward to five more years of success together.
In the 2022/23 season, all three sets of the team’s pro kit received updates, incorporating fresh design elements and enhanced functionality. The new kit will be released in July 2024 and will integrate the development of the club’s sporting traditions and latest technologies.
Shakhtar is the best performing team in Ukraine, regularly competing in the Champions League and the EU League, and their mission is to promote Ukrainian football in Europe.
Five More Years🤝
Sport
He’s one of our favorite F1 drivers – We were lucky enough to welcome PUMA athlete and Mercedes-AMG PETRONAS F1 Driver George Russell last week to PUMAs Australian Flagship Store in Melbourne. See some exclusive images from the event and read the interview with him! 👀
Ahead of the Grand Prix (GP), lucky PUMA shoppers who set the top three fastest lap times on PUMA´s race simulator in the store were invited to attend the exclusive Victory Lap. The event was joined by guest of honour, Russell as well as media, and influencers. All eyes were on Russell as the final race between promotion winner, Jordan, and George Russell kicked off. Russell in the end achieved a lap time of 1:18:008, just 0:01:029 seconds ahead of Jordan.
G’day George!
Sport
What a great way to celebrate her PUMA debut! One of our newest athletes, Vivian Cheruiyot, finished third overall at the Paris Marathon last Sunday. 🇫🇷 Her time is also impressive. With a time of 2:21:46 for the 42.195 km (26 mi 385 yd), it was the fastest marathon ever run by a PUMA athlete. It was also her first marathon in four years.
Her momentous career began in the early 2000s as a junior. Vivian has claimed victory at the Beijing World Championship in the 10,000m, gold in the 5,000m at the Rio Olympics, and victory at the 2018 London Marathon. After taking some time to raise her two children, Vivian returned to racing this past weekend at the 2024 Paris Marathon and proudly represented PUMA for the first time in her career. Instantly she showcased her immense talent. Vivian remained patient in the lead group and got rewarded with a terrific 3rd place finish.
Check out her running style and … this outfit 😍:
That’s how you make an entrance
Sport
Are you ready? Our first worldwide brand campaign in 10 years is here! This is “FOREVER. FASTER. – See The Game Like We Do”. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. Keep your eyes peeled, because our PUMA brand campaign will be seen worldwide in Media, TV, PR, Out Of Home Media and Points of Sale.
SEE THE GAME LIKE WE DO
Sport
It’s one of the biggest weeks of the year that kicks off the golf season globally! It’s finally starting again and COBRA PUMA GOLF has been celebrating the start of the season in style!
The major season is finally back
Sport
They dominate the league (Bundesliga) with a consistent performance, have been unbeaten in 43 games as a team and have now won the German Championship ahead of schedule. The whole PUMA family congratulates our athletes: Granit Xhaka, Jeremie Frimpong, Odilon Kossounou, Jonas Hofmann, Edmond Tapsoba and Robert Andrich. They have made history, individually and with their club Bayer 04 Leverkusen. But this story is not over yet, two competitions are still to come – the DFB Cup and the UEFA Europa League. And for some, the UEFA EURO 2024 is around the corner. Trophy hunters – Forever.Faster.
Bundesliga Champs 🔥
Sustainability, Northern Lights and attractive football
Sport
Have you ever heard of the Norwegian football club FK Bodø/Glimt? The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club’s special atmosphere. He also explains why FK Bodø/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.
Sustainability, Northern Lights and attractive football
Sport
Effective the morning of Round 1 of the 2024 Masters, Viktor Hovland has partnered with PUMA Golf on his footwear. Viktor, welcome to Team PUMA.
The Norwegian athlete has been wearing PUMA’s Ignite Articulate model for over a year with no formal agreement due to the exceptional comfort and performance provided by PUMA GOLF’s superior technology and design expertise.
Fresh kicks, fresh talent
Sport
We celebrate our PUMA Athlete Edna Kiplagat as she has clinched the bronze medal at this year’s Boston Marathon! In an impressive display of endurance and speed, Edna crossed the finish line with a time of 2:23:21, living up to our FOREVER.FASTER. mantra.
See the Game like Edna does 🥉👀
PUMA Athlete Armand (Mondo) Duplantis breaks his own pole vault world record at Diamond League Xiamen
Sport
He jumps in a league of his own and is truly – born to fly! Our PUMA athlete Mondo Duplantis has just broken his own world record in the men’s pole vault at the first Diamond League meeting of the season in Xiamen, China – again!!!
Mondo jumped 6.24m at the competition in Xiamen. He beat his best mark from the Diamond League final last September by one centimeter. This is the eighth time he has broken the outdoor world record.
What a start to the season, Mondo! We are all looking forward to Paris so much!
PUMA Athlete Armand (Mondo) Duplantis breaks his own pole vault world record at…