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The Ultimate Fitness Showdown

Sport Mumbai turned up the heat, and PUMA brought the fire. At the NESCO Center, over 1,650 athletes from 24 countries took on India’s first ever HYROX – also known as the “marathon of functional fitness” – and turned it into a fitness revolution. From PUMA athletes going beast mode to PUMA employees hitting the podium, this one’s for the history books. The Ultimate Fitness Showdown
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The Art of Football, Freshly Painted

Sport If football is the Beautiful Game, this is its gallery opening. The PUMA x KidSuper collection turns kits into canvases, blending football, fashion, and art. From water color splashes to baroque gold and hand drawn mountain ranges, each piece is painted with purpose. The art of football, freshly framed for the the world’s biggest club stage. Enter the exhibition! The Art of Football, Freshly Painted
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Off the record: Meet Nicola Olyslagers

Sport Knowing who you are beyond what you do — that’s what stuck with us the most when we set out to meet PUMA athlete Nicola Olyslagers, Australia’s high jump star and Olympic silver medallist. We expected athletic greatness, but what we didn’t expect was to be hit by an incredibly impressive mindset and positivity — something you can definitely draw inspiration from. Off the record: Meet Nicola Olyslagers
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Colleagues Compete Among the World’s Best!

Sport Ever wondered how it feels to take part a HYROX? From early alarms to finish-line goosebumps, Sylvia Gambino and Twan Nieboer, two of our PUMA colleagues, share their full World Champs experience with us. Follow their day step by step — and feel the thrill like you’re there! 🥵 Colleagues Compete Among the World’s Best!
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💛🖤 PUMA x BVB: The Legacy Lives On

Sport PUMAs been running with Borussia Dortmund since 2012 – and we’re not hitting the brakes any time soon. That’s right: We’ve extended our partnership with BVB, one of Europe’s most exciting, passionate, and fast-paced clubs.   From Champions League finals to DFB Cup wins, we’ve been there through the highs, the hustle, and the roar of 80,000+ fans at Signal Iduna Park. Together, we’ve created kits and gear that don’t just perform – they tell the Black and Yellow story on and off the pitch.   This extension means we’ll keep delivering products that reflect BVB’s energy and ambition – and keep fueling their incredible global fanbase. 💛🖤 PUMA x BVB: The Legacy Lives On
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How PUMA Is Backing Women to Own the Pitch

Sport As the Women’s EURO 2025 lights up Switzerland, history’s in the making — and PUMA’s been part of the story from day one. Long before packed stadiums and prime-time buzz, we believed in the power of women’s football. Our commitment started with a boot fit for female ballers – and now we’re all in, backing the game with full force this summer. Here’s how we’re empowering our athletes to unleash their best – on and off the pitch! How PUMA Is Backing Women to Own the Pitch
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„Never let the love of playing the game disappear.“

Sport PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself. „Never let the love of playing the game disappear.“
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Welcome to the Fam, Miltos!

Sport We’re thrilled to welcome long jump superstar Miltiadis “Miltos” Tentoglou to the PUMA family. The two-time Olympic gold medalist, World Champion and six-time European Champion from Greece brings world-class talent – and his signature calm confidence – to our growing track & field roster. Welcome to the Fam, Miltos!
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Speed, Style, Sleep, Repeat.

Sport From hearing engines echo through his Monte Carlo schoolyard to racing on those same streets as a Formula 1 winner, Charles Leclerc’s journey has been anything but ordinary. Speed, Style, Sleep, Repeat.
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Full Throttle Through History

Sport When the sliding doors of the F1 Exhibition open, you don’t just enter a museum – you step into a world that has captivated, electrified, and inspired for 75 years. Since 1950, Formula 1 has been about racing, innovation, and rewriting history. Full Throttle Through History
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One Crest. One Jersey. One Cat.

Sport It was a small sensation: When Borussia Mönchengladbach first stepped onto the pitch in PUMA jerseys around 50 years ago, it was a visible sign of a partnership – and the beginning of a new era in football. On the left chest: the embroidered club crest. On the inside: the PUMA cat. One Crest. One Jersey. One Cat.
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“You can’t control everything – only how you respond to it.”

Sport On August 7th, 1995, Jonathan Edwards jumped farther than any human before – and since. At the World Championships in Gothenburg, he became the first triple jumper to break the 18-metre barrier. “You can’t control everything – only how you respond to it.”
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