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It's Premier League Kick-Off

Sport Before the first whistle blows at Anfield on August 15, a new chapter in Premier League history will have already begun – and it’s literally lying on the grass. The PUMA Orbita Ultimate PL – Brilliance Edition will be used for the first time as the league’s official match ball. It's Premier League Kick-Off
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PUMA Rules The Pitch

Sport It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.   PUMA Rules The Pitch
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Precision Under Pressure

Sport While the Formula 1 drivers are still fighting for points in the current season, PUMA is already running the next race. What is decided in seconds on the track takes months in development. Precision Under Pressure
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20 Years in the Fast Lane: Scuderia Ferrari HP x PUMA

Sport The grandstands glow in Ferrari red as Michael Schumacher takes the F2005 onto the track. On his feet: PUMA shoes for the very first time, developed for maximum sensitivity on the pedals – and stability in every single braking maneuver. 20 Years in the Fast Lane: Scuderia Ferrari HP x PUMA
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Spikes, stories and the smell of success

Sport “Is that a Munich?” asks Colin Jackson as he lifts a red spike from the shelves of the PUMA archive. For the hurdling legend, it’s a piece of his youth – his very first shoe, worn at the age of 15. Spikes, stories and the smell of success
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REVEALED: THE SHOES THEY NEVER WANTED YOU TO SEE

Sport For decades, sports brands have completely hidden their experimental shoes from the public. Instead they’ve been locked away in labs, shown only to elite athletes, and buried under so many layers of intense secrecy you could be forgiven for thinking they were nuclear launch codes. REVEALED: THE SHOES THEY NEVER WANTED YOU TO SEE
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New Heights, Old News

Sport Once again, Armand “Mondo” Duplantis has redefined the limits of possibility. In Tokyo, Mondo clinched the gold medal in the pole vault, adding another highlight to an already extraordinary career – because for him, clearing new heights has become almost routine. New Heights, Old News
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Six gold medals and a world record

Sport PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology. Six gold medals and a world record
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Breaking Barriers

Sport Karsten Warholm doesn’t do things halfway – not when ripping his singlet after crossing the finish line, nor when it comes to his training schedules. Since 2019, the Norwegian has been part of the PUMA family and embodies exactly this attitude. Breaking Barriers
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PUMA athletes shine with NITRO in Berlin

Sport PUMA athletes set new personal bests and even broke a national record at the Berlin Marathon on Sunday, once again showing how our leading NITRO-technology helps runners perform at their best on the world stage. PUMA athletes shine with NITRO in Berlin
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Against the Odds: Return from a Brave Little Nation

Sport Since 2020, Paraguay has been part of the PUMA family – and earlier this month the national team sensationally qualified for the 2026 World Cup. A triumph that sparked pure joy. What follows is a short portrait of a remarkable football nation on the rise. Against the Odds: Return from a Brave Little Nation
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How Rivalry Built Two Empires

Sport Jealousy split the family. Pride and obsession deepened the rift. The rivalry between German shoemaker brothers Rudolf and Adolf Dassler was so intense that it divided the people of an entire town. How Rivalry Built Two Empires
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