Sport Sun, 15.11.2020 - 14:12 PUMA ambassador Lewis Hamilton made motorsport history on Sunday, as he secured the Formula One Drivers’ Championship title for the seventh time and underscored his status as one of the greatest drivers ever. By winning the Turkish Grand Prix, Lewis won his seventh title and equalled Michael Schumacher’s record, which the German set in 2004. Earlier this year, Lewis beat Schumacher’s record of 91 wins. As of today, Lewis has won 94 Grand Prix and has set a string of other records throughout his impressive career. Lewis became a PUMA Ambassador in 2017, but he has been wearing PUMA on and off the track since 2013, when he joined our partner Mercedes AMG Petronas F1 Team. Widely regarded as the most complete driver on the Formula One grid, Hamilton started his racing career when he was only eight years old, driving in junior karting championships in his native England. After climbing up the ladder in karting and winning the European Championships, he started to race in single seaters in 2001. He won the European Formula 3 Championships in 2005 and GP2 – what is now known as Formula Two – in 2006. Lewis made his debut in Formula One, the top flight of motorsport, with the McLaren team in 2007. In spite of having World Champion Fernando Alonso as his teammate in his first ever Formula One season, Lewis beat the Spaniard and came within just one point of winning the Championship on his first attempt. He didn’t have to wait long for his first title, however, as he secured his first Formula One Drivers’ Championship the following season in 2008. It wasn’t until 2014, after he had switched from McLaren to Mercedes AMG Petronas, however, that Lewis started to display the impressive level of dominance over the sport that we have become accustomed to. With the exception of 2016, when team rival Nico Rosberg came out on top, Lewis has won every single Drivers’ Championship since 2014. From all of us at PUMA, congratulations on your seventh title Lewis! We are very proud to have you as a member of the PUMA family. Lewis Hamilton win’s F1 Drivers’ Championship for Seventh Time 22925

Sport Tue, 24.11.2020 - 10:07 Alley-Oop! We are the official sponsor of the Turkish National Basketball teams. The long-term partnership kicked off with the 2020 – 2021 season. This is PUMA’s first national basketball team sponsorship worldwide.   Turkish National Men and Women Basketball teams will wear PUMA on the upcoming World and European Championships, as well as the upcoming Summer Olympics, in case they qualify for the finals. Our fingers are crossed! PUMA is the official jersey sponsor of Turkish National Basketball teams 23035

Sport Wed, 25.11.2020 - 20:03 We are deeply saddened by the passing of one of the greatest players of all times, Diego Maradona. We are honored that he chose to work with PUMA and has been a member of our PUMA Family for the entirety of his career and beyond. Our thoughts are with his family. His sporting successes will continue to live on forever. Rest in peace, Diego! R.I.P! PUMA mourns the death of football icon Diego Maradona 23145

Sport Mon, 07.12.2020 - 10:17 PUMA ambassador Neymar Jr. and four other PUMA Football athletes have been nominated for awards at the annual “The Best FIFA Football Awards” and you can help them by voting online! You can vote until December 9. The winners are decided in a vote split up between fans, journalists, national team coaches and captains. Neymar is nominated in the category “Best Men’s Player.” He was chosen for his outstanding contribution which helped his team PSG win the domestic quadruple and reach the Champions League final for the first time. You can vote for Neymar by clicking here PUMA athlete Dzsenifer Marozsán is nominated in the category “Best Women’s Player“, after she won the Champions league, the French League and the cup double with her team Olympique Lyonnais. She also won the Algarve Cup with her national team, Germany. Vote for Dzsenifer by clicking here Saki Kumagai is also nominated in the category “Best Women’s Player“. She won the league and the cup double as well as the UEFA Women’s Champions League with Olympique Lyonnais. She was also named in the European competition’s Squad of the Season. Vote for Saki by clicking here Manchester City goalkeeper Ellie Roebuck kept more clean sheets in the FA Women’s Super League than any other player. That is why she is nominated in the category “Best Women’s Goalkeeper.” Vote for Ellie by clicking here There’s also a PUMA athlete nominated in the category “Best Men’s Goalkeeper“. Jan Oblak, who plays for Atletico Madrid, played in all 38 matches of his team last season. Nobody reached 100 clean sheets in Laliga faster than he did. You can vote for Jan by clicking here Support our PUMA Family by voting for our players at this important award! The results of the vote will be announced at a ceremony on December 17. You can vote for the PUMA athletes who are nominated at the annual FIFA Footbal… 23253

Sport Mon, 07.12.2020 - 14:57 He truly is born to fly! Our PUMA athlete Armand “Mondo” Duplantis was named the world track and field athlete of the year at the World Athletics Awards on the weekend.   The  21-year-old became the youngest man and first Swede to win this prestigious athletics award. The virtual event by World Athletics took place on Saturday 5 December and was streamed live on their YouTube channel. You can watch the whole ceremony here. All in all, eight awards were presented. One of those awards was the President’s Award that went to Dr. Tommie Smith, Mr. Peter Norman and Dr. John Carlos, for inspiring athletes around the world with their silent gestures at the Olympic Games of Mexico City 1968, which still resonates today. Before crowning Mondo as Male Athlete of the Year, a three-way voting process took place – split between the World Athletics Council, the World Athletics Family, and the worldwide community of athletics fans. A WELL DESERVED WIN Mondo was on fire in 2020. The Swedish pole vaulter scaled new heights in 2020 – breaking the world record twice in a week in February (6.17m and 6.18m) before producing the highest outdoor vault in history (6.15m) in September. PUMA athlete Mondo Duplantis crowned 2020 World Athlete of the Year 23269

Sportstyle Sport Wed, 09.12.2020 - 14:28 Neymar Jr. shows us his new boots and they’re craZy. Welcome to the world of FUTURE Z. The ground-breaking new FUTURE Z1.1 has been developed and engineered to enhance the playing style of the world’s most dynamic playmaker. Built around an adaptive FUZIONFIT+ compression band, the FUTURE Z provides optimal lock-in and support for movement so explosive it will drive the opposition craZy. The eye-catching new boot integrates an innovative Z-shaped Dynamic Motion System outsole for multidirectional movement and traction, with a thin layer of GripControl Pro applied to the upper material for superior touch and ball control.   PUMA AND NEYMAR JR. DRIVE THEM CRAZY WITH THE FUTURE Z TEASER EDITION 23339

Sport Tue, 12.01.2021 - 13:46 LOCK IN. DRIVE THEM CRAZY. Sports company PUMA has launched the groundbreaking new FUTURE Z 1.1 football boot, which will be worn by the world’s most dynamic and creative playmakers – Neymar Jr., James Maddison, Eugénie le Sommer, Marco Reus and Dzsenifer Marozsán. To mark the launch of the new boot, PUMA has created a cool video with Neymar Jr., which you can watch below. Neymar Jr. drives them craZy with the Future Z football boot 23547

Sport Fri, 15.01.2021 - 11:52 105 drones whirred through the air outside the stadium of PUMA club Holstein Kiel on Wednesday to paint a giant PUMA into the night sky. This spectacular performance helped to inspire the club’s sensational win against Bayern Munich in the German DFB Cup. After a 2-2 draw, Kiel, who are currently in Germany’s second division, went on to defeat the German champions in a penalty shootout. The drones were lined up outside of the stadium and each drone had its flight path pre-programmed by a sophisticated software, to create the illusion of a giant leaping cat. You can watch the video below. Holstein Kiel, or the “storks” as they are also known, now face Darmstadt 98 in the round of 16 of the DFB Cup. The match will take place on February 2. Many thanks to Holstein Kiel for sharing these spectacular images with us!     Drone light show above Holstein Kiel Stadium paints giant PUMA into the sky 23646

Sport Thu, 21.01.2021 - 14:59 COBRA PUMA Golf has kicked off the new year in style by signing four new athletes. With these new signings, PUMA broadens its brand appeal and presence in golf.   We welcome Inci Mehmet, Ewen Ferguson, Olivia Cowan and Emiliano Grillo to the PUMA family. They will play across the Challenge Tour, European Tour, the Ladies European Tour and the PGA Tour for 2021. Cobra PUMA Golf does not only look for talented athletes but also golfers that are engaging and fit with our brand DNA. These four world-class athletes are a perfect match.   COBRA PUMA Golf announces four new player signings for 2021 23736

Sport Sun, 24.01.2021 - 14:30 PUMA’s newly signed long-distance runner Molly Seidel kicked off her partnership with us in style, by winning the Vegas Elite Half and also setting a new personal best. Molly crossed the finish line in 1 hour 09 minutes and 20 seconds, the 10th fastest half-marathon time ever set by a female US athlete. After the race, Molly, who wore PUMA’s all new Deviate Elite running shoes, said she was excited for the races to come. “Thanks to everyone who helped make this racing opportunity happen, and PUMA for the ? new kit and kicks,” Mollly wrote on Instagram.   Molly Seidel sets new personal best in her first race in PUMA shoes 23927

Sport Wed, 27.01.2021 - 14:23 We are pleased to welcome midfielder and Swiss national team player Granit Xhaka to the PUMA family. He is the latest athlete to join PUMA football. The 28-year-old Granit Xhaka is not only one of English Premier League’s best midfielders but also captain of the Swiss national team (a PUMA team). With his debut as a professional football player in 2011 in his home country Switzerland, the player of Kosovar descent has so far developed a reputation as a technically gifted player and natural leader. He was named captain of Bundesliga team Borussia Mönchengladbach, played Champions League, international championships and has made a name for himself as a talented and exciting footballer. Football is one of the most electrifying sports and Granit has a electrifying style of play. Whenever Xhaka gets the ball anywhere close to the box, he is greeted by fans with his nickname XHAKA BOOM.   PUMA signed Granit Xhaka as new athlete for PUMA football 24025

Sport Fri, 29.01.2021 - 17:48 Get ready and game on! PUMA launches the 2021 E7 GAMEDAY Kit in cooperation with esports team Cloud9. The team already wore it at their first competition for League of Legends in mid-January. Together with ATACAC, (a Swedish based fashion studio that focuses on movement functionality in garments, without sacrificing style), PUMA worked alongside pro players, observing them during gameplay, in order to create a pro-kit that was both comfortable and functional. The final kit designs, featuring kinetic patterns developed by the PUMA Innovation team and ATACAC, focuses on both maximizing comfort for the players, and optimized freedom of movement. Vetted by the Cloud9 team and players during design and development, the final result of the project is dubbed the E7 Gameday Kit. The E7 GAMEDAY kit! The kit comprises of a gameday jersey, that comes in both short sleeve and long sleeve versions, a hooded jacket, and pants. For footwear, we are also offering an updated version of PUMA Active Gaming Footwear, featuring a new evoknit construction, with comfort, lightness and versatility at the forefront. Get ready! PUMA and esports team Cloud9 launch 2021 E7 GAMEDAY kit 24027