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Sport
Reoccurring neck and shoulder pain can build until it becomes a major problem, causing anything from tension headaches to lack of mobility. However, some soreness and muscular tension in the neck and upper back area is surprisingly common. Often this issue can be traced back to how we carry ourselves when standing, moving or sitting, and can fortunately be alleviated with some simple exercises and tricks.
In Focus: Neck & Shoulder Pain
PUMA signs long-term partnership with the football association of Iceland
Sport
Bang! It starts with the thump of a bass drum. Who doesn’t remember the epic Viking “thunder clap” post-match celebrations between Iceland’s players and fans during Euro 2016 and the 2018 World Cup? Now it is time to write the next chapter in this football tale, with PUMA playing an important part in it.
We are thrilled to announce a long-term partnership with the Football Association of Iceland (KSI). PUMA is now the proud official technical sponsor for the men’s, women’s and youth teams of the association.
With a population of just 330,000, Iceland qualified for the UEFA EURO 2016 Finals and is the smallest national team to qualify for the men’s FIFA World Cup in 2018. Also the women’s team have achieved success by qualifying for three UEFA Women’s European Championships in a row, 2009, 2013 and 2017. Following their rise in the world rankings, Iceland has been embraced around the world, capturing the imagination of football fans with inspirational performances on the pitch and strong support off the pitch.
PUMA signs long-term partnership with the football association of Iceland
Sport
In some parts of the world people are still stuck at home without any access to a gym or sports club. We prepared a demanding workout for you, that can easily be done at home and helps to maintain your hard-earned strength and shape.
Sculpting the arms of your dreams can be done in the comfort of your own home! No fancy gym equipment required. In fact, if you don’t have a pair of dumbbells handy, you can even opt for two full wine bottles for this fun and simple workout. The average bottle weighs about 2lbs (or around 1kg) which can be effective for activating and toning your biceps, triceps and shoulders.
You can complete this circuit on its own, or in addition to cardio or any other workout routine you enjoy. Let’s go!
6 Arm-Blasting Dumbbell Exercises to do at Home
Sport
What a comeback! PUMA athlete Karsten Warholm ran the fastest 300m hurdles in history in a solo race at the Impossible Games in Oslo’s Bislett Stadium last Thursday.
Karsten Warholm smashes 300m hurdles world record
Sport
With all that bending, deep breathing and stretching, some mistakes are bound to happen on the yoga mat. Ahead of International Yoga Day on Sunday, we have collected some of the most common blunders that you should avoid, no matter whether you’re a beginner or experienced yogi.
Ahead of International Yoga Day: Yoga No-No’s
PUMA WELCOMES 5TH ESPORTS ORGANISATION TO THE FAMILY
Sport
Watch out gamers! PUMA now has an esports presence in North America, Europe, and Asia – the three regions where the industry is most prominent.
A spotlight on the latest member of the family: Gen.G Esports!
Esports is still growing in popularity globally as a spectator sport online and during live events. PUMA is excited to welcome Gen.G to its esports family. In the partnership with the Korean multi-gaming team, we provide official game day shirts and pants for league players. The multi-year deal already kicked-off with the LCK (League Champions Korea) Summer Split in mid-June and puts focus on the creation of a new lifestyle culture that combines the characteristics of esports and of a sports apparel brand.
PUMA WELCOMES 5TH ESPORTS ORGANISATION TO THE FAMILY
PUMA’S PARTNER MERCEDES-AMG PETRONAS FORMULA 1 TEAM UNVEILS BLACK RACE GEAR AS PART OF STATEMENT AGAINST RACISM AND ALL FORMS OF DISCRIMINATION
Sport
We proudly support the statement of our partner, the Mercedes-AMG Petronas F1 Team against racism by choosing to drive the entire 2020 F1 season in PUMA black race-gear and join forces to fight racism and discrimination in all forms.
PUMA is always eager for the opportunity to support any of our partners and ambassadors in their pursuit of Universal Equality. The black race gear includes the race suit, underwear, balaclava and gloves. The latter shows #REFORM on the right hand which is PUMA´s statement against racism and criminal justice. The race shoe Speedcat Pro of our ambassador Lewis is turned into black with purple logo form stripes while Valtteri Bottas´ black race boots are coming with white logo form stripes. The change of color to black is demonstrating our partner’s commitment to the principles and practice of diversity and inclusion. The Formula 1 season will kick-off this weekend again with the Austrian GP in Spielberg.
PUMA’S PARTNER MERCEDES-AMG PETRONAS FORMULA 1 TEAM UNVEILS BLACK RACE GEAR AS …
Top athletes celebrate PUMA’s new sprint spikes: evoSPEED TOKYO FUTURE & BRUSH
Sport
PUMA just released its most technical track spike in years, the evoSPEED TOKYO including the FUTURE & BRUSH versions. Only one week after launch, the new spikes were promoted by our athletes around the globe in a Forever Faster manner, with a total reach of 2.7 million on Instagram.
Top athletes celebrate PUMA’s new sprint spikes: evoSPEED TOKYO FUTURE & BRUSH
PUMA adds Olympic Champion Omar McLeod to its roster
Sport
PUMA signed Jamaican professional hurdler and sprinter Omar McLeod, which he proudly announced on his Instagram channel. The 26-year-old is reigning Olympic Champion in 110m hurdles and the former World Champion.
Omar was a promising high school athlete, when he started his professional track and field career in 2015. In the same year, he won the 110 m hurdles at the Jamaican Championships with only 12.97 seconds, setting the national record and being the first athlete to both run this distance in under 13 seconds as well as the 100 meter sprint in under 10 seconds. A year later, the athlete won the World Indoor title, running the 60m hurdles in 7.41 seconds. In the Rio 2016 Olympics, he won Gold in the 110m hurdles, making him the current Olympic Champion.
PUMA adds Olympic Champion Omar McLeod to its roster
PUMA’s new football kits evolve from the culture of the cities
Sport
This month, PUMA released a series of new football kits to be worn for the 20/21 season by its teams Manchester City, Borussia Dortmund, PSV Eindhoven and AC Milan. What combines them all is the “Crafted from culture” theme, whose principle is to take inspiration from a cultural element from each city and create a jersey. In case you missed out on the stories behind the design, here’s an overview of what you can expect on the pitch.
PUMA’s new football kits evolve from the culture of the cities
PUMA UNLEASHES UNCATCHABLE SPEED WITH THE NEW ULTRA
Sport
Forever first. Forever fast. Forever the difference between first and second, glory and defeat, us and them. In August 2020 we widen the gap. Introducing the World’s fastest boot. ULTRA.
Following years of testing and player feedback from some of the world’s best attacking players, including Antoine Griezmann, Sergio Agüero and Nikita Parris, the PUMA ULTRA 1.1 is engineered to deliver the game’s fastest football boot. These football boots combine a dynamic silhouette that utilizes a fully engineered and technologically advanced, lightweight MATRYXEVO® upper with an instinctive running spike outsole to create the ultimate weapon for speed.
PUMA UNLEASHES UNCATCHABLE SPEED WITH THE NEW ULTRA