Sport Mon, 12.02.2018 - 10:59 The roar of 80.000 spectators when the ball ripples the back of the net is a fairy tale every footballer dreams of as a child. It is here where dreams come to life, on one of those vibrant football evenings in Milan with the legendary San Siro Stadium illuminated by its distinctive floodlights. It is now, when two legends come together. PUMA and Italian Serie A football club AC Milan have announced an official long-term partnership, that brings together two of the most passionate, iconic and ambitious brands in football. Effective as of July 2018, PUMA will become the official partner of AC Milan, global technical supplier and official licensing partner.   PUMA signs Top Football Club AC Milan 7889

Sport Mon, 19.02.2018 - 18:20 Canadian sprinter, Olympic medallist and PUMA Athlete Andre De Grasse put on an impressive display of talent at this years NBA Celebrity All-Star Game, proving that his abilities are not limited to the sprint track.   Andre De Grasse Shows Off His Basketball Skills 7936

Sport Wed, 21.02.2018 - 10:14 It was one of the most impressive protests of the 20th century. Tommie Smith and John Carlos raised their “Fists of Freedom” at the 1968 Olympic Games in Mexico City, speaking for millions who struggled in a segregated society at a time when freedom wasn’t for everyone.   Olympic legend Tommie Smith is awarded Dresden Peace Prize 7973

Sport Mon, 26.02.2018 - 19:10 Please welcome the Norwegian Athletic Federation, the newest member of our PUMA Family. PUMA signs Norwegian Athletic Federation 7994

Sport Thu, 15.03.2018 - 12:25 High-wire acts never fail to impress you? You maybe even caught yourself thinking „I’d love to do that“ while watching French tightrope-walker Philippe Petit walk between the World Trade center’s twin towers in the Oscar-winning 2008 documentary „Man on Wire“? Then Slacklining might be just the right thing for you! In Focus: Slacklining 8053

Sport Mon, 26.03.2018 - 14:43 Usain Bolt: the world’s fastest man, world record holder and now, football player? The multiple Olympic and world champion could lay at a beach in his home country Jamaica after he ended his unique professional sprint career last year. But he would not be Usain Bolt, if he did not use his time to get better. This time at playing football.     Usain Bolt trained with Borussia Dortmund 8285

Sport Thu, 29.03.2018 - 10:15 A slightly futuristic setting, a racing simulator competition and legendary DTM driver Marco Wittmann himself: the launch event of the PUMA x BMW Motorsport Spring/ Summer ’18 collection was a highly immersive car culture experience.   PUMA and BMW Motorsport launch SS ’18 collection 8357

Sport Sun, 01.04.2018 - 10:40 Crossing the finish line of an endurance event is such an incredible feeling, however that overwhelming feeling of euphoria and pride is often accompanied by sweat, complete fatigue and the underlying knowledge that you will be most likely walking like the Tin Man with a sad case of the sniffles for the next week. 5 Steps to Speedy Recovery 7755

Sport Tue, 03.04.2018 - 10:43 Top athletes are often involved in the development of their running shoes to create the optimal shoe. Normal runners usually don’t have this option. But German magazine “Running” comes to help. They tested men’s running shoes from different brands in the “2018 Running Shoe Test”, among them the PUMA Speed 300 Ignite 3. The Speed 300 Ignite tested by “Running” Magazine 8385

Sport Tue, 17.04.2018 - 10:42 For many athletes, the pressure to perform can be overwhelming. In a high stress environment there is often the temptation to overtrain, leaving very little time for recovery and as a result, significantly impaired performance. Recovery Essentials 8050

Sport Thu, 26.04.2018 - 12:15 PUMATRAC reimagines what a tracking and workout app should be like – says PUMA. Does the new app really keep its promise? A report.   A personal trainer for your pocket 8730

Sport Tue, 01.05.2018 - 11:00 Consistency is arguably the single most important aspect in creating positive change. Training effort and intensity mean nothing without it. Even a poorly designed program performed regularly will have greater forward progress than an effective program practised once a week. Often people cram hours of training into a couple of days and spend the next week or two feeling too sore and too fatigued to get back into training. This all-or-nothing approach requires more effort, while producing less results in comparison to regular training.   It’s true that consistent training isn’t always easy. You will need to train on days when you are tired, busy, travelling, injured and feeling unmotivated. Too frequently, I see people about to give up, because life got in the way of their scheduled training. Things don’t always go to plan, in fact, they often don’t go to plan. Sometimes you miss a session. Some days you don’t eat well. Some sessions you feel weak. It’s all part of life and a part of any normal fitness journey. Being able to let go of perfectionism is crucial to positive progress. Because some days you will also feel strong, motivated and energised. In a society where we are used to things on demand, it can be hard to grasp the long-term reality of developing true strength and fitness. Consistency needs to be practised on a small scale, in daily actions to produce the long-term result. The quick fixes and fad workouts and schemes often fall flat resulting in burnout and overtraining leaving you weak or injured. Our muscles require regular stimulus over time to adapt. The human body is geared for survival and therefore doesn’t waste energy on adapting to anything that is fleeting. So while a single workout may not have much of an effect, consistently challenging the body through training will force adaptations to occur within the muscle tissue and cardiovascular system.   So the question remains, how much is enough? Although this is goal-dependent, generally speaking it is 3 sessions per week to improve and 2 sessions per week to maintain. By planning your week in advance to fit in those three sessions as a minimum, you will be setting yourself up for success.   Consistent training has a significant flow-on effect to the rest of your life. Studies have found exercise to be a keystone habit which can be defined as a habit that leads to the development of multiple good habits. Regular training sets off a chain of positive outcomes making it easier to lead a healthy lifestyle. Inconsistent training is draining on both your body and your mind. Therefore, make time to understand your barriers to consistent training or what trips up your routine. Understanding the situations that sometimes trip you up will help you plan for a solution. Check out these common barriers below to get you started:   Train regularly. Forever. 8386