Sport Thu, 05.01.2017 - 11:58 When the days get colder, darker and shorter, our motivation to stay physically active is put to the test. Would you rather want to spend a gloomy January morning in bed having coffee or tea or weathering the cold on a run? Keeping up a regular fitness routine once winter hits is a challenge, but we collected some tips – besides going to the gym – to make it a little easier. How to stay in shape during winter 4733

Sport Thu, 12.01.2017 - 11:00 We all know that it can be hard to stay on track with one’s workout routine. All the better to find an exercise that is just as much fun as it is exhausting. This is exactly why dance workouts might just be the thing for you. Dance yourself to a healthier, more energized and flexible self. Why dance workouts are good for you 4787

Sport Mon, 30.01.2017 - 16:24 A silver medal from Rio in the 4x100m women’s relay, a national record over 400m, the Junior World Champion title in hurdles, or a gold medal from the Pan Am Games in shot put: These are just some of the achievements, which the group of young athletes that just signed with PUMA can boast of – and they still have the better part of their career ahead of them. The seven Jamaicans, that will represent our brand at the next World Championships in London, are 400m runner Shericka Jackson, 100m sprinter Christania Williams, 100m hurdler Megan Simmond, 400m hurdler Janieve Russell, 400m runner Rusheen McDonald, sprinter Julian Forte and shot putter O’Dayne Richards. Will one of these names be as famous as that of PUMA athlete Usain Bolt one day? “Usain is irreplaceable,” says Pascal Rolling, Head of Sports Marketing Running. “But most of the fastest athletes come from the Caribbean and the most successful country among them is Jamaica. These athletes will represent our brand in the coming World Championships next August and because they are young, certainly until the Tokyo 2020 Olympic Games.” PUMA has been involved with Jamaican Track & Field for a long time and Jamaica has been a great ambassador for our brand, not only because of Usain Bolt. On 17th January, we also welcomed Olympic sprinter Kemar Bailey Cole from our partnered Jamaican Athletics Association to our family of athletes. By signing these seven new talents, all between 21 and 23 years old, we are continuing our commitment to the Caribbean country. They all have a strong possibility to make the podium in London – and chalk up ever more achievements in the summer and beyond! Seven New Jamaican Athletes for PUMA 5006

Sport Fri, 03.02.2017 - 13:40 Feeling strong would have to be one of the best feelings in the world. Through regular weight training, I have witnessed many people develop a certain confidence and self-belief that they didn’t have before. Developing strength also has a host of benefits, including improved bone density, stamina, quality of sleep, posture, mood, self-esteem, mobility, reduced risk of injury and prevention of chronic disease. 7 Common Mistakes of Weight Training 4968

Sport Mon, 13.02.2017 - 16:58 She is one of the most promising sprint talents. Quick out of the block, rapid acceleration and impressive speed. PUMA signs Stella Akakpo 5133

Sport Tue, 14.02.2017 - 15:44 PUMA is proud to present the latest addition to its all-star team: Borussia Dortmund midfield star Julian Weigl.   The 21 year-old Bavarian is one of the most promising talents German football has seen in the past years and “his carefree and cool playing style as well as his pleasant off-field demeanour make him the perfect brand ambassador for us”, says Matthias Bäumer, General Manager PUMA DACH. Together with his teammates Marco Reus, Roman Weidenfeller and Marc Bartra, Julian will strengthen PUMA’s Teamsport division and will act as brand ambassador for the new PUMA evoPOWER Vigor football boot. Julian is no stranger to PUMA and this new partnership came quite natural to the youngster as he states: “I have got to know PUMA very well through their work with Borussia Dortmund. I really like their products as well as their marketing campaigns, and I look forward to the exciting campaigns that are in store for me in the next few months.” Both PUMA and the rising star are eager to continue this success story together.     PUMA signs Julian Weigl 5131

Sport Wed, 22.02.2017 - 13:28 What Olivier Giroud or Thierry Henry are to football and Usain Bolt is to track & field, Virat Kohli is to cricket. The Indian team captain and Royal Challengers batsman is well-known in the sport, for example for scoring the most test runs in one season of any batsman at home.   New Deal with leading Cricket Batsman Virat Kohli 5254

Sport Fri, 03.03.2017 - 11:00 If we were to tell you that drinking post-workout reduces your hard earned results, would we have your attention? What about if we said that binge drinking the night before your session will reduce your performance and therefore limit your strength and fitness gains? Alcohol and Strength Training 5410

Sport Thu, 16.03.2017 - 11:00 She started to work out, because she was too thin. How to become an Instagram Star? 5357

Sport Mon, 20.03.2017 - 11:00 Did you know that PUMA shoes made it once into the book of Guinness World Records? On this day two years ago, the Swiss world record holder and acrobat Freddy Nock redefined the limits of tightrope walking and manifested his name in the book of Guinness World Records. PUMA somewhat played its fair part too – well, PUMA shoes at least. When PUMA balanced to New Heights 5213

Sport Thu, 30.03.2017 - 12:00 Welcome to the revolution! For the first time in history, PUMA’s iconic DISC System has made its way into the world of football and won the renowned IF Design Award. The evoDISC Goalkeeper Glove heralds a new era for goalkeepers around the globe with ground-breaking technologies and functionality.   Combining ultimate grip, wrap and fit, PUMA has pushed “the boundaries of the status quo with out-of-the-box thinking” says James Eaton, Designer Teamsport Footwear & Accessories, and continues that “we truly believe that we have designed a real game-changer.” Fitted with the PUMA DISC System, which tightens the entire glove with a few quick rotations, the evoDISC enhances every keeper’s game. A 4mm Ultimate Grip latex palm and hybrid finger cut provide outstanding grip and ball contact. Carefully engineered air zone sections reduce sweaty palms through improved breathability. PUMA introduces the award-winning evoDISC Glove 5626

Sport Wed, 05.04.2017 - 12:00 We have a long and successful history together! German Bundesliga Club Borussia Mönchengladbach will be part of the PUMA family again. Already from 1976 to 1992, PUMA was Gladbach’s official jersey supplier. In 1967, we even started to supply the team with shoes, and later with the legendary track jackets and trousers. What belongs together, seems to have come to together once again. “We are proud to be the new partner of Borussia Mönchengladbach”, said our CEO Bjørn Gulden. “Gladbach plays a fast and dynamic football, which is fun to watch. Its impressive academy, great fans and the image of this traditional club make Monchengladbach the perfect match for PUMA.” Mönchengladbach and Marseille snatched 5705