Participants were given just ten minutes to plan their route to three Go Wild checkpoints located at iconic locations around the city including, The Emerald Necklace on Boylston Street, Killian Court at Massachusetts Institute of Technology (MIT) and the Charles River Esplanades.

As they ran through each checkpoint, runners picked up a marker from a member of the PUMA Elite Running Team, before making their way to their next checkpoint. After collecting all three markers they raced back to The High Point to try and claim the title of ‘Chase The High Champion’.

Jake Martinez from Boulder, Colorado, and Johanna Gretschel from Austin, Texas crossed the line as first male and female, taking home a year supply of PUMA running products including the new Fast-R NITRO™ Elite 3.

“It was an amazing night out in Boston – this is what the running community is all about. There was so much energy out there and no better way to end the night than here at PUMA,” Jake said. 

Johanna added “I have a lot of friends racing Boston Marathon on Monday and I’m just so excited to get the weekend started off on a good note, taking home the win and getting my friends ready to roll.”

PUMA also awarded the second and third place runners a pair of Fast-R NITRO™ Elite 3, plus a $500 and $200 PUMA gift card respectively.

Fast-R NITRO™ Elite 3 is available to purchase exclusively from The High Point until Sunday at 6pm and will launch globally on Friday 25th April.

• A biomechanics study has demonstrated that Fast-R NITRO™ Elite 3 improves running economy and could knock minutes off your personal best.

• The lightest race day shoe ever produced by PUMA; Fast-R NITRO™ Elite 3 is engineered to make you Go Wild and have the time of your life.
  
  
• Available to purchase in limited supply exclusively at ‘The High Point’ – PUMAs ultimate Boston Marathon experience – from Friday 18th April.

Debuting at the Boston Marathon, Fast-R NITRO™ Elite 3 combines state-of-the-art technology with cutting-edge design, providing runners a rate of efficiency that could potentially shave minutes off your race day records - evidenced in a research study conducted by the University of Massachusetts, Amherst.

The study, led by industry specialist Wouter Hoogkamer, concluded that Fast-R NITRO™ Elite 3 provides 3.15% improved running economy*, which for a 3-hour marathon runner translates to an unprecedented potential marathon time saving of more than 4 minutes and 30 seconds.

Commenting on the findings, Assistant Professor at the University of Massachusetts Amherst Wouter Hoogkamer, who specializes in the biomechanics and energetics of running said: "The most striking result from this study was the consistency of the running economy improvements. For every single participant the numbers showed that running was easiest - requiring the least amount of metabolic energy - in the Fast-R 3. This is remarkable. From years of research we know that our lab-measured improvements in running energetics translate to faster race times."

Engineered with elite runners and tested on real athletes, Fast-R NITRO™ Elite 3 weighs an astonishing 95 grams less than its predecessor. The decoupled midsole has received a fierce upgrade, with a new NITROFOAM™ ELITE compound providing next level cushion and responsiveness.

The restructured PWRPLATE offers unrivalled propulsion and elite efficiency, whilst retaining the silhouettes iconic extension through the forefoot and out past the toe – a unique design and performance benefit that was first introduced in the Fast-R NITRO™ Elite 2.

A breathable upper is comprised of premium, lightweight ULTRAWEAVE that ensures comfort and support throughout race day, whilst PUMA’s industry leading PUMAGRIP outsole offers multi-surface traction to ensure you make it from start to finish with a new PB front of mind.

Romain Girard, VP of Innovation at PUMA said: "We redefined the creation process to be completely digital. Optimizing this approach has resulted in science and data that proves PUMA is not just competing in the running category, we’re leading it. This is a truly generational shoe that sets a new standard for the entire category.”

Ahead of his appearance at the Boston Marathon, Canadian Olympian Rory Linkletter said: “Make no mistake, Fast-R NITRO™ Elite 3 is the most radical ride I’ve ever experienced, and I have the Strava receipts to prove it. It’s certainly the fastest shoe I’ve ever laced up.”

Designed with PB Chasers in mind, Fast-R NITRO™ Elite 3 will not only be worn by PUMA’s elite runners competing at the Boston and London Marathons, it will also be on the feet of 200 PUMA Project3 participants striving to break their personal bests, and the chance to win $3,000.

Rena Elmer, 41 from Texas who is aiming to break 2:30 at the Boston Marathon said: “It’s great! I felt so fast and fluid. Definitely my favorite racing shoe and confident I will get a new PR in them.”

Fast-R NITRO™ Elite 3 will be available to purchase in limited supply exclusively at ‘The High Point’ – PUMAs ultimate Boston Marathon experience located at 745 Boylston Street – from Friday 18 April.

A limited global drop will go live on PUMA.com, in PUMA flagship stores and in select retailers across North America, Europe, Latin America, Asia and Australia from Friday 25 April.

Project3 will allow 100 runners participating in each race the opportunity to prepare for race day in the same way PUMA’s elite athletes do, with exclusive access to the brand’s most innovative running products that will revolutionize your race day experience.

As a Project3 participant, you will receive unprecedented access to PUMA Elite Running Team coaches, elite athletes, and PUMA innovation experts who will all provide guidance on various aspects of your training cycle to ensure you arrive at race day in one mindset: to break records.

PUMA will also offer all Project3 participants the chance to walk away with an incredible cash prize of $3,000 if they break their existing marathon PB by three minutes or more.

PUMA will also reward $3,000 to the fastest Project3 male and female finishers of each race, as well as the the male and female runners who break their marathon PB by the biggest margin out of all Project3 runners. Should one individual secure all three prizes, they could potentially be rewarded a substantial payout of $9,000.

To top it off, PUMA will also reward these six individuals with an all-expenses paid trip to a PUMA sponsored race in 2025, and kit them out for one year with PUMA Running product valued at up to $5,000.

Project3: How To Apply?

Prospective candidates must meet the minimum criteria to be considered for selection including:

• Holding a valid 2025 Boston or London Marathon race bib/race entry

• Existing marathon PB of 3:10 or less

To apply visit www.puma-project3.com. Applications will close at 3pm (CET) on 27th January, 2025. 

Built with HYROX athletes in mind, the specially curated performance and lifestyle gear is designed to help athletes excel at their next HYROX race and will be worn by HYROX Elite 15 athletes including 2024 Women’s World Champion Meg Jacoby and Men’s Pro World Record holder, Hunter McIntyre. 

Featuring PUMA’s innovative CLOUDSPUN and THERMOADAPT technologies, the apparel range has been designed to keep HYROX racers of all levels comfortable and dry throughout their training block and race day.

The CLOUDSPUN premium-brushed material provides athletes with the softest training gear on the market, whilst the THERMOADAPT moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimizing comfort and performance.

Key items in the women’s collection include a PUMA x HYROX W Cloudspun Hoodie, PUMA x HYROX Cloudspun W Sleeveless top, PUMA x HYROX Mid Impact Bra and PUMA x HYROX Cloudspun 3” short tight. In the men’s collection, key items include the PUMA x HYROX Cloudspun M Tank, PUMA x HYROX Cloudspun M Hoodie and PUMA x HYROX M 2in1 Training Short. 

Also making its exclusive debut in the SS25 collection is a PUMA x HYROX co-branded men’s and women’s footwear line. These unique colourways are available in three different PUMA silhouettes: Deviate NITRO™ 3, Deviate NITRO™ Elite 3 and Velocity NITRO™ 3.

Underpinned by PUMA’s best in class PUMAGRIP outsole - ensuring optimal grip when performing exercises and giving you ultimate traction during your run – each silhouette offers a unique benefit to aid your performance.

Velocity NITRO™ 3 

The perfect training partner, Velocity NITRO™ 3 features PUMA’s innovative NITROFOAM™ technology for lightweight cushioning and responsiveness, ensuring you have the cushion, comfort and versatility you need to conquer all types of exercise and distance. A specially engineered, breathable mesh upper is lined with a bespoke PWRTAPE, providing targeted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit.

Weight: 264g (UK 8)

Stack Height: 36mm

Drop: 10mm

Deviate NITRO™ 3 

Deviate NITRO™ 3 is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness. This award-winning shoe comes with a carbon fibre PWR Plate to offer a smoother and more consistent source of speed, resulting in an explosive toe-off that propels athletes beyond their normal limits. Its lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Weight: 265g (UK8)

Stack Height: 39mm

Drop: 10mm

Deviate NITRO™ Elite 3

PUMA’s lightest ever race day shoe, Deviate NITRO™ Elite 3 features PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed. The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas.

Weight: 194g

Stack Height: 40mm
Drop: 8mm

HYROX is an inclusive global fitness race, serving people of all backgrounds and abilities on their fitness journeys to create a healthy lifestyle. A HYROX race consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from – Team Relay, Doubles, Individual Open and Individual Pro – making it accessible and challenging, no matter what level of fitness or experience.

Moritz Fürste, Co-founder of HYROX said “Puma are one of our foundational partners, and I’m delighted that this relationship has continued to develop. We share a mutual vision and passion for the sport of fitness racing; now we are pushing the evolution of the sport with bespoke apparel and footwear that will enhance consumers training and racing experience. I look forward to seeing how these products will evolve in the next years with both the elite sport and mass participation consumers driving new innovation.”

The PUMA x HYROX collection launches globally on 9 January 2025, and will be available to purchase at HYROX events, on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe, Latin America, Asia and Australia.

With the third iteration of Deviate, PUMA is redefining speed in a way the running scene is yet to experience, empowering runners to unlock new personal bests. 

Embodying PUMA's relentless pursuit of excellence in performance footwear, Deviate provides runners with the confidence to hit the road, making every second count.

This new offering sees Deviate served up in two distinct models; Deviate NITRO™ 3 – a premium everyday hero – and Deviate NITRO™ Elite 3 – an elite raceday shoe that has already been making serious statements on the road.

Deviate NITRO™ 3

The Deviate NITRO™ 3 challenges runners to have the most successful training experience ever. It’s the everyday source of speed that runners can trust week after week, mile after mile.

The shoe is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness, elevating the legacy of its award-winning predecessor.

The carbon fibre PWR Plate offers a smoother and more consistent source of speed, resulting in an explosive toe-off that propels runners beyond their normal limits, whilst PUMA’s unrivalled PUMAGRIP enables multi-surface traction in even the most testing conditions. 

A lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Sure to enhance the training experience for people around the globe, Deviate NITRO™ 3 continues to grow closer to its raceday counterpart.

Deviate NITRO™ 3 Specifications:

• Weight: 265g (UK8)
• Stack Height: 29mm – 39mm

Deviate NITRO™ Elite 3

Bringing the speed, Deviate NITRO™ Elite 3 is PUMA’s lightest ever raceday shoe, designed for runners on the PB pursuit.

Reserved for those who want to standout and make a statement, Deviate NITRO™ Elite 3 features more of PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed.

The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas, underpinned by best-in-class PUMAGRIP that ensures multi-surface traction whatever the raceday conditions.

Weighing in at just 194g (UK8), Deviate NITRO™ Elite 3 is now one of the lightest raceday shoes on the market and is destined to propel you to your PB.

Deviate NITRO™ Elite 3 Specifications:

• Weight: 194g
• Stack Height: 32mm – 40mm

Commenting on the hotly anticipated double dose of Deviate, Romain Girard, VP Innovation at PUMA said: "We’re living in a world where athletes and runners have high expectations. They want to set PBs and break records, time and time again. To do that, you need a shoe that gives you the competitive edge – that’s where Deviate comes in. 

Our innovation team were relentless when testing this shoe in our labs, and that commitment, fire and passion translated to the roads when Fiona O’Keeffe made an incredible statement wearing the Deviate NITRO™ Elite 3 in her professional marathon debut.

We’re so excited to finally give runners across the globe the opportunity to feel that thrill, unlocking speed like never before.”

The Deviate NITRO™ Elite 3 prototype colourway – as worn by PUMA athletes Fiona O’Keeffe and Dakotah Lindwurm – will be released in limited numbers from June 17 on PUMA.com and selected retailers.

The Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 Fireglow colourway will be released globally from July 1 on PUMA.com, in PUMA stores and selected retailers.

For more information, please visit www.puma.com

The young Floridian first grabbed headlines in July 2023, when he raced to a 100-meter victory in 10.08 seconds at the USA Track & Field U-20 Outdoor National Championships at Hayward Field in Eugene, Oregon, recording the fourth-fastest American high school 100-meter time on record. 

In April 2024, Miller continued his electrifying form, running a 100-meter personal best of 9.93 seconds at only 17 years old. His sub-10 second PB was a new Under-18 world record, an American Under-20 record and the third fastest time ever by an Under-20.

“Christian is without doubt the most exciting male sprint prospect we have seen in a long time, and he is already making history on the track by setting junior records,” said Pascal Rolling, Director Sports Marketing at PUMA. “His performances are well beyond his years, and his decision to turn professional speaks volumes about his character. We are ecstatic to have him join the PUMA family.” 

Hosted in collaboration between PUMA, Red Bull and Weltklasse Zürich, the two track stars will clash at the legendary Letzigrund Stadium on Wednesday 4 September, ahead of the Weltklasse Zürich Diamond League meeting the following day. The event marks the culmination of a long-standing back-and-forth between the two iconic athletes, which has been simmering since July 2023.

A short clip shared on social media last summer, in which the pair discuss the prospect of racing one another, had sports fans across the globe fizzing with excitement; now that tantalising prospect is to become a reality as the two stars battle it out over the definitive sprint distance to see which one really is the fastest.

Warholm is the reigning 400-meter hurdles world record holder, an Olympic gold and silver medalist and three-time world champion, whilst Duplantis is the newly-crowned double Olympic champion and has broken the pole vault world record a staggering nine times.

Despite the two superstars competing in different events, their respective personal bests in the 100-meters are not so far apart. Warholm recorded 10.49 seconds back in 2017 whilst Duplantis clocked a 10.57 as a high school senior just a year later – making the contest incredibly tough to call, and all the more exciting for spectators who are set for an incredible night of action.

Tickets will go on sale at 09:00 (CET) on Wednesday 14 August via weltklassezuerich.ch/special

The event, hosted in collaboration between PUMA, Red Bull and Weltklasse Zürich, marked the culmination of a long-standing back-and-forth between two iconic athletes, which had been simmering since July 2023. Duplantis’ victory means Warholm will wear his opponent’s Swedish Athletics Association kit at tomorrow’s Weltklasse Zürich Diamond League meet as part of a friendly wager between two of track and field’s biggest global stars. 

Speaking after winning the race, Duplantis said: “I knew it, I believed in it. Don’t play with me. That’s the only thing that’s really on my mind right now. I believed, I just had to wake everybody else up.”

Commenting on the result of the race, Warholm said: “For myself, it wasn’t a great race. But I gave it all that I had. Mondo was surprisingly good, so I‘ve got to give it to him. He was a real fighter there, he got out the blocks fast and I never got to catch up, so that’s how it goes. But it was very good and I’m proud that we put on such an event. It was great.”

The race transpired after a short clip shared on social media last summer, in which the pair discussed the prospect of racing one another, had sports fans across the globe fizzing with excitement. Tonight, the intriguing prospect became a reality as two of track and field’s biggest global stars finally got to see who is fastest.

Featuring rule-breaking (RB) innovation, cutting-edge technology, and radical design features, Fast RB NITRO™ Elite is challenging the running footwear category like we’ve never seen before.

With an unapologetically, unconventional aesthetic, Fast RB NITRO™ Elite is packed with a mind-blowing 58mm of NITROFOAM™ Elite – PUMA’s most advanced foam technology. And at 18mm above regulations, it offers a cheat code of cushion and responsiveness that releases a confidence in runners they’re yet to experience.

Locked between the layers of NITROFOAM™ Elite is not one, but three PWRPLATE’s that are strategically placed for powerful propulsion, driving you forward in that pursuit of a personal best.
 

Fast RB NITRO™ Elite enhances an already exceptional line-up of running shoes that includes the Deviate NITRO™ Elite 3 and Fast R NITRO™ Elite 2 – the latter of which took design and technology inspiration from the Fast RB NITRO™ Elite.

Fast RB NITRO™ Elite is available in two colorways, including the futuristic Psychedelic Rush. The eye-catching hue is complemented by outlines of silver and a black PUMA formstrip to make runners feel their best as they step into their fastest stride.

The Black-Sun Stream colorway combines a sleek, black upper with a vibrant fireglow sole, providing runners with a higher contrast aesthetic.

Fast RB NITRO™ Elite will launch on 28 August 2024, with only 1,000 pairs available. 

The shoe will be available to purchase on PUMA.com, in select PUMA stores and in select retailers across the USA, UK, Central Europe, Nordics, Thailand, Japan, China, and Australia.
 

Boasting an eye-watering 46mm of PUMA’s cutting-edge NITROFOAM™ technology, the MagMax NITRO™ provides supermax cushioning and propulsion in every stride, making your training and recovery miles feel effortless.

The perfect entry point for all types of runners, MagMax NITRO™ is a much-needed bouncy addition into your shoe rotation that will deliver on comfort and have you smiling from ear to ear, step after step.

An engineered mesh upper re-enforced with PUMA PWRTAPE provides premium breathability, whilst a rolled collar reinforced with foam ensures extra comfort and a true fit. The MagMax NITRO™ also features PUMA’s signature PUMAGrip durable rubber sole, providing assured multi-surface traction.

MagMax NITRO™ will be available in a Lapis Lazuli colorway, inspired by the bright blue precious stone it is named after. The men’s shoe features an intense purple-blue upper, with the mesh complemented by a streak of soft green on the NITROFOAM™ midsole that ombres from heel through to the forefoot.

The women’s shoe features a light blue mesh upper complemented by a lime green PUMA formstrip, with a flash of intense, dark blue that adds vibrancy to the NITROFOAM™ midsole.

Romain Girard, VP Innovation at PUMA said "MagMax NITRO™ is our most cushioned every day running shoe yet – meaning you get more NITROFOAM™ than we have ever put in a running shoe. It’s a gateway for people to access running, particularly when you need an extra boost to get out the door. Whether you are just stepping out onto the road, or you need additional comfort on a well-earned recovery run, this shoe has been designed to make running feel effortless and comfortable. Adding a supermax cushion shoe to our existing range provides runners with a great new option that can be integrated into any shoe rotation.”

MagMax NITRO™ launches globally on 12 August 2024, and will be available to purchase on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe and Australia.

Sports company PUMA has signed St.Lucian track star Julien Alfred, who will begin wearing the companies products this week at the Diamond League in Monaco.

The 22-year-old has experienced a meteoric rise through the rankings over the past 18 months, having gone undefeated at 100 metres in the 2022 NCAA season, and picking up a silver medal in the same event at the Commonwealth Games Birmingham 2022.

Her fine form has continued into 2023, with Alfred becoming the first woman in NCAA history to break the seven second barrier at 60 metres, and in doing so securing her spot as the all-time second fastest indoor sprinter at both 60 and 200 metres. The seven-time NCAA Champion capped a remarkable first half to the year by taking gold at the Central American and Caribbean Games in San Salvador earlier this month.

“Julien is an incredible athlete, one we believe will continue to make history on the track,” said Pascal Rolling, Head of Sports Marketing at PUMA. “She is the true embodiment of Forever Faster and our ambition to be the fastest brand on the planet – we’re thrilled to have her join the PUMA family.”

“PUMA has such legendary status in athletics, so the decision to join their family was an easy one,” said Julien Alfred. “I feel that together we can achieve great things on and off the track.”

Now ranked in the top four at both 100 and 200 metres, Alfred will wear PUMA’s evoSPEED TOKYO NITRO track and field spikes, which offer the ultimate combination of power and propulsion thanks to PUMA’s NITRO Elite foam technology in the forefoot and a full-length Pebax plate.