Your mission
- Lead & management of PUMA Europe Social Media presence.
- Lead and develop the social media team.
- Connect between global social media strategy and local area needs across Europe.
- Optimize and drive efficiency across EU areas of Social Media channels.
- Budget planning & ongoing follow up for your field of play & responsibilities.
- Represent Europe in the global social media team.
- Planning and implementation of owned and shared social media and influencer campaigns to drive engagement and brand heat in close collaborations with Media, Influencer and category teams in Europe, global and areas.
- Lead our social media agency development content calendars & product/event rollouts.
- Guiding and briefing Social Media campaigns to external/internal digital agencies.
- Creation of briefings for social media content productions.
- Facilitate engaging and innovative content creation for Instagram & partner channels.
- Define, work and track relevant seedings campaigns to drive organic awareness.
- Take care of tracking and reporting social media KPI & content
- Stay connected and aligned with relevant stakeholders & share relevant results proactively, (internal & external) to achieve goals.
- Plan relevant social media activations as 360 integrated marketing campaigns and part of the full marketing funnel, reflecting cross functional needs, to support sell through.
- Understand the business priorities within your field of play / category and understand the why.
- Prioritize business relevant actions & projects differentiation of importance & urgency.
Your talent
- Degree in Marketing, Communications, Digital Media or a related field, with 5+ years of practical experience in social media, ideally within a consumer, sport or lifestyle brand environment.
- Proven experience leading and developing social media teams and collaborating closely with cross‑functional stakeholders in a fast‑moving organization.
- Strong understanding of global‑to‑local social media frameworks, with the ability to translate strategy into clear, actionable European executions.
- Hands‑on knowledge of social media channel management, content planning, owned/paid/shared ecosystems and influencer activations.
- Experience with budget ownership, KPI tracking, reporting and continuously improving channel and content performance.
- Confident in briefing, steering and evaluating external agencies and content production partners.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
