Your mission
- Lead allocation, replenishment, and store planning across all European retail stores (Full Price & Factory Outlets) to maximize sell-through, full-price realization, and inventory productivity. Ensure optimal product flow and store-specific assortments aligned with local consumer demand and store formats.
- Define allocation strategy for Full Price Stores and Factory Outlets across Europe
- Drive optimal initial allocation, replenishment, and stock rebalancing between stores
- Ensure size and depth accuracy at store level to maximize conversion
- Adapt allocation flows based on store performance, climate zones, and local demand
- Implement test-and-react mechanisms across store clusters
- Own store clustering and grading (flagship/brand stores vs outlet)
- Define assortment depth and breadth per store format
- Align product allocation with store capacity, layout, and VM guidelines
- Differentiate clearly between Full Price (brand, newness, full-price sell-through) and FOC (clearance, aged stock optimization, margin recovery)
- Lead allocation strategy for Factory Outlet stores as a separate business model (S, M, L segmented)
- Optimize flow of aged inventory and carry-over stock into outlets
- Balance sell-through vs margin recovery in outlet channel
- Ensure clean segmentation between FP and FOC assortments
- Partner with merchandising on FOC-specific range planning
- Own and optimize allocation tools and systems for retail stores
- Drive automation and simplification of allocation processes
- Implement data-driven allocation logic (store grading, demand signals)
- Standardize processes across European markets
- Lead European store allocation team
- Develop a high-performance, commercially driven team culture.
Your talent
- 8–12+ years in retail allocation, merchandising, or planning
- Strong experience in store-based retail (Full Price + Outlet)
- Proven leadership across multi-country European retail environments
- Deep understanding of store economics & retail KPIs
- Strong analytical and decision-making skills
- Experience with allocation systems (SAP, Oracle, Blue Yonder, etc.)
- Ability to manage complex store networks and product flows
- Strong commercial operator, not just planner
- Thinks in store realities (space, traffic, conversion)
- Balances brand vs clearance (FP vs FOC) effectively
- Drives speed, simplicity, and accountability across markets.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
