Your mission
This is not your typical “Head of” role
This is a rare opportunity to step into a true leadership role earlier in your career than most, not by years served, but by impact delivered.
We’re looking for a marketer on the cusp of something bigger. Someone who has built a strong foundation across brand, campaigns and channels, and is now ready to own the full marketing agenda for a global brand across Oceania.
You won’t be inheriting a playbook. You’ll be shaping how global strategy comes to life locally, translating world-class campaigns into something that resonates deeply with our markets, our consumers, and our culture.
If you’ve been waiting for the role that lets you step up, not just step across — this is it.
The opportunity
At its core, this role is about bringing a global brand to life locally.
Working at the intersection of global direction and local execution, you’ll lead the planning and delivery of all marketing activity across Oceania, ensuring every campaign, partnership and channel reflects both the global brand narrative and local relevance.
You’ll operate as a strategic connector, aligning regional priorities with commercial outcomes, while building a marketing engine that drives both brand desirability and business performance.
What you’ll be responsible for
This role combines strategic ownership with hands-on execution, ideal for someone who thrives in both thinking and doing.
Bringing global to local
You’ll take globally developed campaigns, product stories and brand direction, and translate them into impactful local strategies that resonate in Oceania.
Leading the marketing agenda
You’ll define and deliver the local marketing plan, spanning communications, PR, digital, sports and lifestyle marketing, ensuring a consistent and compelling brand experience across all touchpoints.
Driving commercial impact
You’ll partner closely with sales, retail and merchandising teams to ensure marketing doesn’t just inspire, it delivers measurable commercial results, from sell-in through to sell-through.
Owning the marketing calendar
You’ll build and manage a cohesive, forward-looking marketing calendar that aligns global initiatives with local opportunities and market dynamics.
Maximising brand assets
You’ll leverage global assets and partnerships while identifying and activating local opportunities that strengthen brand credibility and cultural relevance.
Leading people and partners
You’ll lead a small but impactful team and a network of agency partners, setting direction, building capability and creating an environment where ideas can thrive.
Why this role is different
This is a step-change role, not a sideways move.
You’ll gain exposure that typically comes later in a career, including:
Ownership of a full market marketing function
Direct alignment with regional and global stakeholders
Responsibility for budget, planning and performance
The opportunity to influence how global strategy lands in-market
It’s a role designed for someone ready to accelerate into leadership.
Your talent
About you
You’re likely sitting in a Marketing Manager or Senior Marketing Manager role today, and starting to feel ready for more.
You’ve built strong foundations, now you want breadth, ownership and the chance to lead.
What you bring
Around 5–8 years’ marketing experience, ideally within a global or multi-category brand
A proven ability to deliver integrated campaigns across channels — from brand to digital to PR
Strong commercial awareness, with experience supporting sales or retail outcomes
Confidence working with global frameworks while adapting for local markets
Early leadership experience — whether managing people, agencies or cross-functional projects
A natural ability to connect ideas, people and execution
What sets you apart
You think like a leader, even if you haven’t had the title yet
You’re as comfortable rolling up your sleeves as you are setting direction
You’re curious, proactive and ready to take ownership
You see marketing as both a creative and commercial discipline
What success looks like
In this role, success is about balance.
You’ll build a brand that feels globally consistent but locally meaningful. You’ll deliver campaigns that are creatively strong and commercially effective. And you’ll create a marketing function that is aligned, agile and impactful.
Ultimately, your work will be measured by:
Increasing brand desirability and clarity
Successful launch of key initiatives
Strong alignment between marketing and commercial performance
The environment
You’ll be working within a fast-paced, globally connected business where collaboration matters.
You’ll partner closely with:
Regional marketing teams to align on strategy
Local sales, retail and merchandising teams to drive outcomes
External agencies and partners to bring campaigns to life
Why now
Opportunities like this don’t come up often.
This is a genuine chance to step into a Head of role earlier in your career, backed by a global brand, with the scope to shape, influence and grow.
If you’re ready to move from executing campaigns to owning the full picture, we’d love to hear from you.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
