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On Track with PUMA

Sport We are extremely excited to welcome Formula 1 to the PUMAFam! With the new partnership, starting in 2024, we will become the official supplier at Formula 1 races, and provider of F1 branded apparel, footwear and accessories. We will also equip Formula 1 staff at track and create Formula 1 fanwear with exciting lifestyle and motorsport collections. Additionally, we will be present around the race circuits to provide fanwear of Formula 1 and all ten teams! On Track with PUMA
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Forever.Faster. in Miami

Sport On Thursday, 4th of May – prior to the Miami GP Weekend – our new partnership with Formula 1 was announced, making PUMA the exclusive licensing partner and retailer at all F1 races. A trackside press event and panel looked at the intersection of motorsport and fashion/streetwear culture and the opportunity that PUMA and F1 have to expand upon and reach new audiences. The partnership was then celebrated with a colourful party and radiant guests at one of the hottest clubs in Miami. Forever.Faster. in Miami
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Interview with Paralympic Champion and World Record Holder Salum Kashafali

Sport Meet Salum Kashafali, the fastest 100m male para-athlete! Diagnosed with Stargardt disease at the age of 23, Salum was forced to change his athletic career once he became visually impaired. Now, at the age of 29, Salum holds the world record for the T12 100m event with a time of 10.43s. Determined to better the lives of those in his home country, Salum donates the money he wins through competitions to schools in Congo. Born in Goma, Congo, Salum Kashafali fled to Norway in 2003 because of the civil war. At the age of 17, Salum found a love for athletics and started to make his mark on the sporting world at a national level. After being diagnosed with Stargardt disease (a loss of central vision) at the age of 23, Salum struggled to find purpose in continuing to train as a professional athlete. Determined to never give up, he is the fastest male 100m T12 athlete of all time, holding the world record. CATch Up had the opportunity to chat with Salum on his athletic career and his project in Congo. Find out more below! Interview with Paralympic Champion and World Record Holder Salum Kashafali
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PUMA and Modibodi® Drop Their Third Active Period Underwear Range

Sport You take on the game – we’ll take care of the leaks. We are proud to announce the third drop of PUMA x Modibodi®’s best-selling active underwear range! PUMA’s world-class expertise and Modibodi’s unique, patented technology join forces again to help athletes feel their best when playing sport. Gone are the days of feeling uncomfortable on your period when playing sports: PUMA x Modibodi offers comfort and security while on your period. Athletes are often told to keep playing on their period, when what they wear makes it extremely uncomfortable and anxiety-inducing to do so. It is time to no longer feel exposed in sportswear that leaves the wings and strings of disposables on display: it is time for PUMA x Modibodi active period underwear! PUMA and Modibodi® Drop Their Third Active Period Underwear Range
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Indian icons Virat Kohli & Anushka Sharma surprise fans and PUMAs in Bengaluru

Sport Cricket icon Virat Kohli and Indian film actor Anushka Sharma visited PUMAs at the HQ, surprised fans with a friendly badminton mixed doubles match and made an unannounced visit to a coworking space and a residential complex to promote the adoption of sports and fitness culture into everyday lives, on their mission to create buzz for PUMA India’s ongoing initiative #LetThereBeSport. Indian icons Virat Kohli & Anushka Sharma surprise fans and PUMAs in Bengaluru
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NAOMI SCHIFF IS INSPIRING A NEW GEN IN FORMULA 1

Sport “Racing has been my entire life since I was very young. It’s a tough sport and the odds of winning are against you,” says racing driver, presenter and Puma ambassador Naomi Schiff, who’s the face of the new PUMA for Scuderia Ferrari June Ambrose Collection. “When you’re outside of the car on the track, it’s noisy and stressful, but for me, when I was in the car, it was like therapy. I was at one with the car, trying to put together the most perfect lap.” NAOMI SCHIFF IS INSPIRING A NEW GEN IN FORMULA 1
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PUMA signs aspiring German football talent Nelson Weiper

Sport The young striker Nelson Weiper is considered Mainz 05’s greatest offensive talent at the moment and many observers predict a very promising future for him on an international level 🔥. He is not only Mainz’s youngest ever goal scorer in the Bundesliga, but also PUMAs newest addition to the Fam! CATch up had the chance to chat with Nelson – aka Nelly – on his goals for this season with Mainz, his everyday life as a new pro footballer and his aspirations for the future. PUMA signs aspiring German football talent Nelson Weiper
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Manchester City Win the English Premier League for the Third Time in a Row

Sport They’ve done it again! PUMA team Manchester City have claimed their third successive Premier League title. This is the fifth time in six seasons they have won the league. 🏆 Manchester City will face Manchester United in the FA Cup final at Wembley on June 3rd, followed by the UEFA Champions League final against Inter Milan on June 10th. If they win both matches, they will win the Treble. Manchester City are the fifth club in history to achieve three top titles in a row, and look to become the first to win four in the next season. To celebrate the win, PUMA have launched a brand-new, specially designed winner tee for all the Cityzens. Manchester City Win the English Premier League for the Third Time in a Row
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COBRA PUMA GOLF Athlete Jesper Svensson Claims B-NL Challenge Trophy

Sport In rounds of 69/68/67 and a final round of 66, 27-year-old Swedish PUMA Athlete Jesper Svensson secured a one shot victory at the B-NL Challenge Trophy. Jesper took to Twentsche Golfclub in the Netherlands to claim his maiden Challenge Tour win. ⛳️ COBRA PUMA GOLF Athlete Jesper Svensson Claims B-NL Challenge Trophy
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Interview with Manchester City Footballer Laia Aleixandri

Sport Named in 2020 as one of the ten most promising young football players in Europe by UEFA, Laia Aleixandri is a defender to look out for. The 22-year-old PUMA athlete has achieved a lot this far in her career playing for Atlético Madrid and now Manchester City, as well as Spain’s national team. CATch Up had the opportunity to chat with Laia on her goals, pre-game rituals and her time so far at Manchester City. Interview with Manchester City Footballer Laia Aleixandri
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PUMA GOLF Athlete Patricia Isabel Schmidt Secures her maiden Ladies European Tour Win

Sport On Sunday, May 25th, PUMA Golf athlete Patricia Isabel Schmidt captured her maiden Ladies European Tour Win at the Belgian Ladies Open. PUMA GOLF Athlete Patricia Isabel Schmidt Secures her maiden Ladies European To…
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PUMA is the Official Match-Ball Provider for the SPFL and SWPL

Sport It’s official! PUMA is the official match-ball sponsor of the Scottish Professional Football League (SPFL) and the Scottish Women’s Premier League (SWPL). The new partnership is a multi-year deal and will commence at the start of the 2023/2024 season. The PUMA match-ball marks an exciting milestone for the SWPL: this is the first-ever bespoke match-ball, exclusively designed to be used throughout the season. It is also the first-ever bespoke ball for PUMA in a women’s football league. The PUMA match ball, named the Orbita, will make its first appearance in the group stages of the 2023/24 Viaplay Cup this summer. It will then appear across four divisions from the start of the SPFL league season from the 5th of August. PUMA is the Official Match-Ball Provider for the SPFL and SWPL
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