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Sport
In a thrilling fusion of speed and fitness, PUMA joined forces with Formula 1 to host an adrenaline-pumping event ahead of the 2023 Italian Grand Prix. Runners from all over Italy joined the fun and ran a full lap around the track, 5.79 km, at the amazing “Temple of Speed” – Monza.
KEEP ON RUNNING!
Sport
The moment has come for women to grasp the massive positive impact that strength training can have on their lives. Going far beyond physical appearance, it fosters significant improvements in health, empowerment, and quality of life.
While the aesthetic benefits of strength training are often highlighted, it’s important to recognise the profound benefits that this practice offers, particularly for women. So, setting aesthetics aside, let’s dive deeper into why strength training can be so life changing for women, starting with the basics.
Unleashing Power
INTRODUCING THE PUMA x NEYMAR JR. INSTITUTO COLLECTION
Sport
Together with the Instituto Neymar Jr., a community center founded by our PUMA Athlete Neymar Jr., we have launched a special collection to support underprivileged youth in his old Praia Grande neighbourhood, near Santos. A collaboration which is not just about fashion and football; but about giving back to the community.
INTRODUCING THE PUMA x NEYMAR JR. INSTITUTO COLLECTION
PUMA Running Takes Southeast Asia in a Splash of Blue and Pink 💙🩷
Sport
Over four thrilling months, we had the pleasure to officially sponsor the much-anticipated Lazada Run, which unfolded across six bustling Southeast Asian cities – Ho Chi Minh, Jakarta, Bangkok, Manila, Kuala Lumpur, and Singapore. The epic race witnessed nearly 55,000 runners, from seasoned pros to hobby racers and even families, conquering the 5K, 10K, and 21K race categories.
PUMA Running Takes Southeast Asia in a Splash of Blue and Pink 💙🩷
Neymar Jr. Becomes Brazil’s Highest Ever Goal Scorer
Sport
78 goals and counting! Neymar Jr. has officially become Brazil’s highest ever goal scorer after scoring his historic 78th goal for the country. At the age of 31, Neymar Jr. has claimed the title previously held by PUMA Athlete and Ambassador Pelé.
Neymar Jr. scored the landmark goal in Brazil’s 2026 World Cup qualifying match against Bolivia, which ended in a 5-1 victory. To honour the record, PUMA and Neymar Jr. have designed and created 78 limited-edition FUTURE football boots that will be presented to 78 of the most influential people in his career – including family, friends, coaches and current and ex-teammates. The boots also feature 10 unique icons created from images drawn by Neymar Jr. that represent 10 special moments from his life.
Neymar Jr. Becomes Brazil’s Highest Ever Goal Scorer
Sport
PUMA’s first-ever Car Club event in Southeast Asia, held at Sentul Depot, Kuala Lumpur – once the finest integrated railway engineering hub in the 1900s, now regenerated into a must-visit lifestyle destination, was an adrenaline-packed success as it merged Motorsport, style, entertainment, and gastronomy in a spectacular show of passion.
Car Club debuts in SE Asia
PUMA and the Czech Republic National Handball Team enter long-term partnership
Sport
PUMA is officially the main partner of the national Czech Republic handball team! The partnership puts PUMA in the spotlight ahead of the Women’s World Championship and Men’s European Championship this season. PUMA has created three kits based on the country’s three colours: a red home kit, white away kit and blue third kit. 🔴⚪️🔵
Currently, the Czech Republic handball teams are experiencing the highest attendance at national team matches in history, a significant increase in memberships and has a secure spot as one of three television viewings for team sport. “Handball for the long time has had a great position in Czech sports, which is now enhanced by the growing interest of spectators. That is why we are pleased that we could become its partner. The upcoming season is full of challenges, especially in the form of top men’s and women’s championships, and I am convinced that our cooperation will also contribute to the dream goals,” says Jan Sochor, PUMA General Manager Eastern Europe & EEMEA Distribution.
The partnership announcement of the national team follows as PUMA announced its sponsorship with HCB Karviná, one of the best teams in the Czech Republic, last year.
PUMA and the Czech Republic National Handball Team enter long-term partnership
Sport
Manila, Philippines witnessed an explosion of basketball fever as PUMA and Foot Locker Asia launched the “Our Ball Above All” campaign during the FIBA World Cup 2023 buzz. The month-long celebration paid tribute to the Philippines’ deep love for basketball.
OUR BALL ABOVE ALL
PUMA athlete Armand “Mondo” Duplantis sets new pole vault world record of 6.23 metres
Sport
Another world record for Mondo! At the Diamond League Final in Eugene, PUMA Athlete Armand “Mondo” Duplantis broke the pole vault record for the seventh (!!) time, setting a new mark of 6.23 metres.
It’s difficult to get into words how unbelievable Mondo’s performance is. While there are no longer separate world records for indoor and outdoor events, Mondo broke the unofficial outdoor record, which was set five years before he was even born, in 2020. On Sunday in Eugene, he jumped 9 centimetres higher than that 1994 World Record.
Here is Mondo’s Progression of World Records:
6.17 m
FEBRUARY 8, 2020
Corpernicus Cup in Torun (Poland)
6.18 m
FEBRUARY 15, 2020
Glasgow meeting (Scotland)
6.19m
MARCH 7, 2022
Meeting in Belgrade (Serbia)
6.20 m
MARCH 20, 2022
World Indoor Championships in Belgrade
6.21 m
JULY 24, 2022
World Championships in Eugene (United States)
6.22 m
FEBRUARY 25, 2023
All-Star Pole of Clermont-Ferrand
6.23m
SEPTEMBER 17, 2023
Diamond League Final, Eugene
Another amazing performance, Mondo, your PUMAFam is proud of you!
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PUMA athlete Armand “Mondo” Duplantis sets new pole vault world record of 6.23 …
SpVgg Greuther Fürth celebrates 120 years together with PUMA
Sport
Happy birthday, Kleeblatt! This Saturday, SpVgg Greuther Fürth turned 120 years old, and the birthday was celebrated with a slam! Fürth is not only our neighbour but has also been a part of the PUMAFam for quite a long time. Let´s go back in time and look at this incredible partnership!
SpVgg Greuther Fürth celebrates 120 years together with PUMA