Sport Tue, 28.02.2023 - 10:59 A race to go beyond! PUMA SEA sponsored the Standard Chartered Singapore Marathon (SCSM) 2022 last December – a race that saw close to 40,000 runners from over 70 countries! In the weeks leading up to the big race, the PUMA SEA team introduced a series of #RUNPUMA activations to kickstart runners’ training journey and achieve their personal best. 🏃💨 From Marina Barrage to Punggol Town, the race made its way through several scenic routes in Singapore! As part of the SCSM 2022, PUMA Community Run aims to support and uplift the ever-growing running community where they can train in group runs while having immersive experiences and environments. Post-run, they rejuvenated themselves at PUMA Run Village, with food and sports massages. The sweat, the energy, the smiles and cheers that went into this successful race was unforgettable. Let’s take a look at those race day moments! Marathon in the Lion City 48371

Corporate Sport Fri, 03.03.2023 - 10:14 PUMA Turkey are supporting the relief efforts after the tragic earthquake in Turkey and Syria last month. Last week, PUMA Turkey changed the jerseys of the Turkish men’s national team basketball jerseys from red to black to honour the lives lost in the earthquake, and donated the match proceeds to charity. If you would like to contribute, please donate here. Every donation received by Charity Cat will be matched by PUMA. PUMA Turkey Support Relief Efforts After Tragic Earthquake 48435

Sport Fri, 03.03.2023 - 16:08 The KING is returning to the pitch – and this time without leather! PUMA’s legendary KING football boot has been redesigned to include K-BETTER technology, designed to deliver exceptional performance without kangaroo leather.  K-BETTER technology is a completely new, non-animal based upper material that contains at least 20% recycled materials. It has been proved to outperform the previous KING K-Leather in testing for touch, comfort, and durability, and we are so proud of K-BETTER’s performance, we will stop producing football boots with kangaroo leather altogether this year. It is a step towards a better future! PUMA Phases Out K-Leather with Innovative K-Better Technology 48519

Sport Mon, 06.03.2023 - 08:00 PUMA HOOPS ALL-STAR WEEKEND 🏆 For three days, PUMA Hoops together with Foot Locker welcomed the public to take part in an All-Star Weekend event to celebrate PUMA Hoops and their latest MB.02 collection. At QV Square in Melbourne, visitors competed in an on-court quick shot challenge to win a variety of prizes, including a year’s supply of PUMA Hoops sneakers! PUMA is at the heart of the Australian basketball community with its support of the sport locally and overseas. In Melbourne, basketball fans could take on @FinesseMane in a quick shot challenge. The prize? A year’s supply of PUMA Hoops sneakers, Foot Locker gift vouchers or an exclusive poster by Australian artist Tyson Beck! Local ‘mini-Melos’ topped the leaderboard to win these prizes and more. There was also a dedicated fan chill out zone with a live DJ and MC. PUMA Hoops and Foot Locker Host All-Star Weekend at QV Square Melbourne 48428

Sport Tue, 07.03.2023 - 17:43 Esports is coming on strongly! It’s the fastest-growing spectator sport in the world. Having already signed sponsorships with leading esports companies around the globe, PUMA is now continuing to support the esport world with yet another deal. The European esports company WYLDE, co- owned by the fastest man in the world and PUMA ambassador Usain Bolt, has signed a multi-year sponsorship with the big cat. What You Love Doing Esports (WYLDE) is one of the fastest-growing esports teams in Europe. It’s competing with active rosters at top-notch level in Rainbow 6 Siege, Valorant, FIFA and Rocket League. With this deal, the esports athletes will be put in PUMA sportswear from head to toe.   Our esport collection features gamer clothing, footwear and accessories especially designed for support, comfort and performance to ace the game.   Esports team WYLDE joins the PUMA family 48582

Sport Wed, 08.03.2023 - 11:42 Happy International Women’s Day! In celebration of the day, PUMA and Netball South Africa are excited to reveal the new SPAR Proteas netball kits. Inspired by African art and South African symbols, the latest United Warriors kits are artistic while featuring the latest PUMA technical fabric. The kits will be worn by the SPAR Proteas team when they compete for glory in the Vitality Netball World Cup in Cape Town in July. PUMA South Africa Releases United Warriors Kit for SPAR Proteas Netball Team 48599

Sport Fri, 10.03.2023 - 11:25 Take a step inside the PUMA NITRO LAB! PUMA has teamed up with Hartmann Orthopaedics & Sports to launch a high-performance testing facility as its dedicated innovation centre for elite and amateur runners. Located in Dillenburg, Germany, the lab provides athletes with detailed full-body insights through a series of tests and scans to create customisable solutions for each athlete. PUMA’s elite athletes will regularly visit the PUMA NITRO LAB, but it also open to the public for runners of all levels to improve their performance. “The PUMA NITRO LAB is a natural progression for us as we ascent in the world of running. At PUMA everything starts with our athletes. We work with the fastest men and women in the world to help them perform better then we use our learnings to innovate our products for the benefit of runners at all levels. The PUMA NITRO LAB becomes critical in driving the insights that will drive the next generation of product development on and off the track.” – Romain Girard, Senior Head of Innovation at PUMA ENTER THE PUMA NITRO LAB 48670

Sport Tue, 14.03.2023 - 14:28 A partnership that would be impossible in the animal kingdom – the big cat and the zebras! Today PUMA and the German handball record champion THW Kiel announced their partnership. The “Zebras” from the Fjord will already wear the PUMA on their chest for the upcoming 2023/24 season. THW Kiel has shaped handball for decades like no other club – nationally and internationally. The names of the world stars who have worn the Kiel jersey over the years and are currently wearing it are numerous. The titles and records that the club has been able to collect in its remarkable history are countless: four-time Champions League winner, record champion and record cup winner are signs of Kiel’s road to success. In the future, the big cat and the zebra will meet to hunt for points and titles together. Through the partnership with THW Kiel, PUMA continues to intensify its handball activities in Germany. The topic of sustainability will also play a major role in the partnership. Support for the FÖR DE Küste project, which works to protect the Baltic Sea and threatened coasts, is just one example. THW Kiel and PUMA announce long-term partnership 48753

Sport Fri, 17.03.2023 - 08:00 It’s the end of another successful championship for our PUMA athletes! At this year’s European Athletics Indoor Championships in Istanbul, PUMA athletes collected an array of medals across disciplines, with PUMA sponsored Norway coming out on top of the medal table! Our athletes won 6 gold medals, 9 silver medals and 4 bronze medals. Check out the results below. ⬇️ Winning with NITRO 48748

Sport Mon, 20.03.2023 - 08:00 It’s that time of the year again! Grab your running shoes and join our NITRO running challenge with Strava. From March 20-April 17, lace up your PUMA NITROs and run 42km, however and whenever you like, to earn yourself a shiny NITRO digital badge. Let’s get running! PUMA is teaming up with one of the biggest running communities in the world, Strava, to bring you the PUMA NITRO challenge. The 42km challenge can be completed in one go or over the course of a month in the form of hiking, running, walking, wheelchair, elliptical or snowshoes. How will you complete your 42km? Join the challenge now! LACE UP YOUR NITROS 48862

Sport Thu, 23.03.2023 - 14:38 Brilliance! 🌟 To mark the launch of our new Brilliance Pack, we brought together professional players and grassroot programs, to inspire young girls to play football. A key activation took place in the south of Germany, in Lena Lattwein´s hometown. Together with the VfL Wolfsburg & German national player we collaborated with Golden Goal to host a special football day for over 200 children. Golden Goal is a grassroot organization in Germany who support girls from migration backgrounds to help them integrate into Germany, through football.   “CATch Up” took the chance to ask the national player and Bundesliga player about her ambitions for this year. Who are her favorites at the upcoming World Cup in Australia and New Zealand? Read the interview and find out. INTERVIEW WITH PUMA ATHLETE AND GERMAN NATIONAL SOCCER PLAYER LENA LATTWEIN 48931

Sport Fri, 24.03.2023 - 10:05 In celebration of International Women’s Month, PUMA and Foot Locker Asia hosted a Women’s Community Event in Manila, Philippines. The event was also dedicated to the launch of the Stewie 1 Four Time female basketball shoe! The two-hour event took place at Foot Locker Glorietta: the first and biggest store for Foot Locker Philippines that was newly opened in December 2022. A panel discussion on the topics of female empowerment, diversity and inclusion, gender equality and representation in women’s basketball was held. PUMA and Foot Locker Asia Host Women’s Community Event to Celebrate the Launch … 49079