Sport Tue, 10.03.2026 - 08:00 From downsized men’s boots to purpose-built innovation, PUMA experts share how research, athlete insight and performance demands are reshaping football footwear for women. The Football Boots She Needs 188357

Sport Fri, 06.03.2026 - 08:00 From the cockpit to culture: for decades PUMA has shaped motorsport through performance innovation, iconic partnerships and the Speedcat – turning racing authenticity into style that lives far beyond the track. Speed, Style and the Power of Authenticity 188335

Sport Tue, 03.03.2026 - 16:15 Newly signed PUMA athlete, John Heymans, discusses how a keen analytical approach, the use of AI tools and the right performance gear help him become faster every day. AI, Analytics and the Right Shoes 188327

Sport Sat, 28.02.2026 - 08:00 Without proper rest, the body cannot recover from the stress placed on it by exercise. This is why top athletes – and the fastest runners – protect their rest days and treat them as seriously as their workouts. 3 Things Every Runner Should Do on Rest Day 188300

Sport Sat, 21.02.2026 - 08:00 Mobility training is about improving how we move: better range of motion, reduced stress on the body, and smoother, pain-free movement over your lifetime. Especially for athletes, mobility isn’t optional – it’s essential. The Mobility Moves Athletes Actually Use 188276

Sport Thu, 19.02.2026 - 08:00 PUMA’s Damion Perry reveals how the team engineered the industry’s first HYROX‑specific super shoe — transforming an elite marathon model with new stability, grip and durability to meet the sport’s unique hybrid demands. How the First-Ever HYROX-Specific Shoe Came To Life 188302

Sport Sat, 14.02.2026 - 08:00 Reality check: your water bottle is probably more than a little gross. If you don’t think so, ask yourself: when was the last time you washed that thing? If you can’t remember, then it’s likely overdue. The Hygiene Routine Your Water Bottle Will Thank You For 188271

Sport Thu, 12.02.2026 - 08:00 Johan Cruyff will forever be part of football and PUMA’s legacy. From a defiant moment in the 1971 World Cup that embodied his spirit to philosophies that shape modern football—his impact remains timeless. More than a player: Johan Cruyff 188284

Sport Sat, 07.02.2026 - 08:00 Prepare for your next HYROX by adding these five movements to your routine – because training is so much more than practising station technique. Accelerate progress towards your next PB and build resilience along the way. 5 Exercises to Slash Your HYROX Time 188260

Sport Thu, 05.02.2026 - 08:00 From shattered bones to seven marathons on seven continents, amateur marathoner Sheri Kanter proves that resilience can redefine what’s possible. And through that process, one constant remained: PUMA. Written Off. Then Patient. Then Unstoppable. 188257

Sport Thu, 29.01.2026 - 08:00 Few athletes embody the HYROX spirit quite like 2025 HYROX World Champion Linda Meier. We had a conversation about her training tips, mindset, and the brand-new unreleased PUMA shoes specifically designed for HYROX competition. Chasing Greatness in one of the World’s Toughest Competitions 188236

Sport Sat, 24.01.2026 - 08:00 Football shirt numbers are more than just decoration. From positional codes to personal statements, the digits on a player’s back reveal how the game has evolved and how footballers define themselves. The Hidden Meaning Behind Football Kit Numbers 188198